This BONUS episode is Part 2 of a special business-building series for coaches: The Why, What and How of Being a Wildly Successful Coach. In today’s show, you’ll learn the common problems that coaches face, what we need to do differently, and what we need to create as offers to give our clients the best value. Join us to learn more about developing your marketing mojo!

We wrap up this three-part series by inviting you to join us for a free, live webinar. Register today for the webinar on September 29 at 1 pm ET. 

Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena. 

Show Highlights:

• Why it’s NOT a good thing that most coaches are experts in stealth marketing (Don’t be your own best-kept secret!)
• Why it’s a common problem for coaches to think like a businessperson
• Why we need to shift our mindset about how we engage with our clients on the coaching journey
• What we need to offer our clients to keep them in our ecosystem, extend their growth, and create touchpoints to build relationships with them (Sue shares many examples of simple ways to own your skillset and promote your strengths.)
• Sue’s candid thoughts about the value of online courses in a hybrid format, comprised as a combination of online work and some degree of live, personal interaction
• How your offerings can evolve into memberships and subscriptions to keep loyal clients in your community
• How to identify your USP (Unique Selling Proposition), the thing that makes you unique at what you do and helps you stand out above the crowd
• How to remember your CPR (Connection, Products, and Resources)

Resources:

Connect with Sue Schöning and Coach Automator: Website, LinkedIn, and Facebook

Catch our bonus series, (Episodes 356 and 358) The Why, What & How of Being a Wildly Successful Coach. Register for the FREE live webinar on September 29 at 1 pm ET that is the finale of the three-part series.  

Join the STaR Coach Community and thrive as a coach! 

Need CCUs? Explore The Essence of Mastery Summit and receive $180 off by using “Meg” as your VIP code. 

Explore past episodes and other resources at www.STaRcoachshow.com. 

Mentioned in this episode:

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you. I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about. Inside the program, we work on your actual coaching. You’ll hear yourself differently. Learn from other coaches. Develop more presence. And ask questions that create real transformation. If you’re ready to deepen your skills and your impact, I’d love to support you. Learn more at starcoachshow.com/mentor I’d love to work with you.