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Digital News Report 2021: Insights for Public Sector Marketing
Episode 2522nd July 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:27:14

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Every year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries conducted by Reuters Institute and University of Oxford. 

This year’s study is shaped by the pandemic and how COVID-19 changed the news consumption habits of citizens across the world. But what does this mean for public sector marketing pros and how you engage with media and the public? 

Coming up in Episode 25 of the Public Sector Marketing Show I review the Digital News Report 2021 and its impact on public sector marketing. 

  • How COVID-19 has reshaped consumer behaviour of online news consumption 
  • 10 digital news trends that Government and public sector pros need to know to remain relevant 
  • I take you behind the study and go into detail on its findings from a public sector marketing perspective 
  • The role of social media in news consumption
  • An interview with the Irish contributors of the study – the DCU Institute of Future Media, Democracy & Society 


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.