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Episode 36: 3 things I know to be true from 59 years on this planet
Episode 3629th April 2026 • The Business of Stories with Susan Payton • Susan Payton
00:00:00 00:17:08

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What do 21,537 days of living, learning, stumbling, growing and figuring it out teach you?

In this episode of The Business of Stories, Susan celebrates her birthday by reflecting on three lessons she knows to be true after 59 years on the planet.

Lessons about being seen, judging yourself less harshly, and reframing the stories that hold you back.

You’ll discover:

  • Why people aren’t watching, judging or analysing you as much as you think
  • The uncomfortable truth about who IS judging you
  • The hidden stories running your decisions (especially around money, visibility, and success)
  • Why celebrating who you are is the first step to owning your story
  • How one simple reframe can change the way your whole story plays out
  • The surprisingly simple exercise that will help you see yourself in a completely different light

If you’re ready to stop judging yourself, own what makes you powerful, and reframe your story in a way that helps you win at life, this episode is a must-listen.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

Check out The Story Source here

Storytelling Mastery here

Download my Be The Guide Masterclass here

Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

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