Private equity is reshaping ad tech with billion-dollar deals like Integral Ad Science's $1.9B acquisition, while AI-powered research tools from companies like Morning Consult promise to democratize consumer insights. We explore the race to build AI-first devices, the growing importance of data integrity, and why transaction-linked data is becoming the new gold standard for understanding consumers.

From Google's autonomous web vision to the balance between human creativity and artificial intelligence, this episode reveals the strategic moves and breakthrough technologies defining the future of consumer insights.