In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.

Key Discussion Points:

- Pop culture can make unfamiliar topics feel familiar and accessible for audiences by tying them to trending moments people already know about

- Choose pop culture topics that fit your brand voice and industry; forced associations don't work

- Personal brands can benefit from sharing pop culture loves to build deeper connections

- Twitter’s real-time nature makes it great for initial pop culture commentary

- Get creative about subtle associations between pop culture and your content goals