Feel overwhelmed by the prospect of creating a traditional business plan? Laura Posey distilled this strenuous process into a one-page business plan. Laura helps business consultants, owners, and coaches focus on what’s most important. “You've got all the pieces and parts that you need. There's probably nothing else that you need to learn. You just need to put it in the right order.”

In this week’s episode, we talk about:

• The Success Circle framework, which guides business owners to set priorities aligned with their ultimate goal.
• How a one-to-many model complements and supports Laura’s one-to-one service, which has become her premium offer.
• Lessons learned from people who don’t diversify their assets and the value of having multiple streams of lead generation.

Check out the links below to get started with your simplified business plan.

Other Resources Mentioned:

• Safe Harbor Shelter
• Daily Success Checklist

More About Our Guest:

Laura Posey is an internationally-recognized speaker, author, and consultant. She is known as The Simple Planning Specialist for her unique ability to simply and easily laser-focus her clients to get dramatic results. Her Simple Success Roadmap is used by over 3000 companies from startups to Fortune 100. She is the author of "How to Plan Your Entire Year On One Sheet Of Paper", and co-author with Jack Canfield of "Mastering The Art Of Success".

Connect with Laura Posey:

• Website
• LinkedIn
• Facebook

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

Welcome to the Hourly to

Exit Podcast.

Ladies, I am so excited about

today's guest, Laura Posey.

Laura, welcome to Hourly to

Exit.

Thanks for having me today, Erin.

I'm excited to be

here.

Well, we have a ton to talk about,

but before we get started, would you

introduce yourself

to the audience?

yeah, so I'm Laura Posey.

I live here in Richmond, Virginia.

And, my whole job, what I do all

day, every day, is working with coaches

and consultants to show them how to

plan their entire year on one sheet of

paper, and then how to get it all done.

That is

amazing.

I there's not a single person

listening to this episode right now

who does not want an easier and

simpler way to get things done.

So this is gonna be tremendously

helpful to everyone.

So I was looking at a recent,

webinar that you had on LinkedIn

where you talked about using your.

Framework to plan your entire 2023

on a single piece of paper and

be prepared for a success no

matter what the economy does.

And so when I think about your one page

business plan, this simple success plan.

I think about something that

I like to talk about, which is, is

there a Rembrandt in your attic?

And basically that is, in business

terms, not in, literally Rembrandt.

Yeah.

But in business terms, where we

have that hidden undervalued asset

that we just use in our business all

the time, and we don't even realize

how valuable it is because maybe

we haven't even put it in paper.

We just.

Goes through the process.

Every time we bring in a client, we go

through the process.

Every time we create a deliverable, we

go through that process and it's

just part of what we do every day.

And we're not thinking about the

independent value that it may have.

but when we talk, when we look at

whether or not you have a Rembrandt,

your addict, we look at all those

internal processes.

And, how do we systematize 'em if

they aren't already.

formalize 'em if we want to use

them to say, train people internally

to do what you do or to license it

to other people to do what you do, or

to turn it into a product that you

can sell separately or have available

separately.

So when I think about.

You're a simple success plan.

I'm wondering like, is that

the process that you went through

from services to framework

to product?

Yeah, I think the way so many things

start is I needed it for myself.

And so I created it for myself and it

worked really well.

So I was like, well, let me see

if this works with my clients.

And so, yeah, started doing

that with clients.

And then over the years it's, just

evolved and grown as I've gotten

better at what I do.

now it's, really the center of everything

that we do.

Like, I just don't work with anybody

now unless we have a plan in place

first, because we all need to know

what we're trying to accomplish, where

we're going and what we're doing.

Yeah.

I mean, you say

the one page plan generated

over 2 million in your business.

By that, do you mean that's how

you created your business or that's

how you use it, exploit it, and

there or both?

a little bit of both.

I always talk in, when I'm talking

to folks about what I call a front

door offer and, it's the door.

You bring everybody in, and then once

they're in, then there's all sorts of

other stuff that you can do with them.

Mm-hmm.

And it's just been my front door offer

for so long now.

Mm-hmm.

because it, just sets the

foundation for everything, right?

Yeah.

So, not all my money comes directly

from planning.

But it all starts with planning.

Well, let's back up and talk

about like yeah.

Who is your client?

Why do they come to you, and how

do you help them?

So my clients are generally coaches

and consultants.

they're in the five, maybe they've hit

low six figures.

and they, don't wanna scale.

Like, they're not trying to have a

giant team and, rule the world.

They just wanna have a really kick

ass lifestyle.

They wanna make, two 50 a year

personally in their bank account.

Maybe they've got a part-time va

somebody to do their web stuff for them.

and they just wanna show up and

do great work.

And get paid really well and have a

lot of freedom and free time to live

the rest of their life and spend

the money that, they're earning.

Yeah.

I will say that has been me for many,

many years and until, recently,

I've been, looking at doing other

kind of more scalable stuff and.

expanding.

but that was absolutely, having

that flexibility and being able to

go to the tennis match if you wanna

be able to hype with the dog if you want

to, but still have, use your expertise

and be able to, do good work at

the same time.

exactly.

And is there something, so

what are they feeling then?

Like, what is, their pain when

they go, I need to go talk to Laura.

Yeah, so generally they're at that

place where, They've bought, every online

course that there is on marketing and

LinkedIn strategies and lead generation,

and God only knows what else.

Now, it's all about ai, right?

Mm-hmm.

Everybody's buying all the AI stuff

and they're just like, none of

this is working.

I don't know how to put all

this together.

I know all this stuff, and I'm

still not earning enough money.

so I sit down with him and.

say like you've got all the pieces,

parts that you need.

It's probably nothing else that

you need to learn.

You just need to put it in

the right order.

You gotta start with like, what do you

really want in life?

Like, let's get really serious

about your lifestyle and figure out

how much that's going to cost.

And then let's build a business

to deliver what it is that you really

are looking for.

And so we, walk through a plan,

and we, look at the basic stuff like,

what are your goals?

But we look at money goals, but,

how much time do you wanna take off?

How do you wanna feel in

your business?

Mm-hmm.

what's on your bucket list that

you wanna get done, that you're

actually gonna get done this year?

Like, what are you committed

to doing that's like super fun or

super interesting?

And then we start looking at what are

the changes that have to happen in

your business if you're gonna make

the money that you wanna make.

And so I use a framework cuz I

love frameworks, that I built called

the Success Circle.

And it looks at the 12 areas of

your business.

and we literally like colored in like

the, you remember the old life wheels?

Mm-hmm.

And you would color in the little

pieces of pie to see how well your

wheel rolled.

We do the same thing for business.

And it helps people realize like, oh,

this is where I need to actually invest

more time and money.

This is what's holding me back.

So we start putting together

like, what are the projects that need

to happen to make those changes?

And then how are we gonna get 'em done?

Well, it sounds like prioritizing, Yeah.

Because you can't do do it

all.

Yeah.

and I think so often it is

just folks are.

Putting all their time and energy into

the wrong things.

They're often getting the cart

before the horse.

it doesn't matter how good your lead

gen is, if you don't know who your

target audience is, if you don't

have a good offer.

Mm-hmm.

Like a really good offer.

Right.

If you don't have good core

messaging, if you don't know what

your buyer's journey is, it doesn't

matter how good your lead gen is.

Like, you're just gonna piss 'em away.

So Let's get those things

in place first.

Right.

And we can start talking about lead

gen and you probably already know

everything you need to know about lead

gen and it's not working because you

haven't done all the other stuff first.

Yeah, that is so true

because I find that a lot of.

Business coaches are trying to

turn us who aren't marketers.

Into marketers.

Yeah.

And I'm not a marketer.

I will never be a marketer, Hey, I

know what I know.

I don't know.

And so I just need answers.

For that.

Yeah.

And then I need to move on.

I don't wanna become an expert marketer.

And so, just kind of getting to

the basics and getting to like,

so we can start implementing and

executing on, right.

Whatever the process will be

Who should I have conversations with?

What offer am I gonna make to them?

How am I gonna frame that offer in a way

that they go, oh my God, where have you

been all my life?

what does it take to get them to where

they're ready to have a conversation?

and it's just conversations.

You don't need a fancy website.

You don't need automation.

You don't need any of that mess.

Right.

If you can talk to another human

being, huh?

You're good.

Yeah, absolutely.

I was talking to a colleague of mine

who was starting a new business

without a website and she was doing

like, cause she just hadn't gotten to it.

Yeah.

But she had all these contacts and

her basically her business is putting

people together.

So like I couldn't talk to people.

That's what I do, uh, sales without

a website, which we now think

is unthinkable.

One of the things that makes me insane

is, I'll just make my little one IP

little detour, is how focused people

are on trademarks.

Like the first thing people wanna talk

about is trademarks.

I'm like, who cares?

Right?

You have a solution cares.

Oh, but I got this sexy logo.

Man, I don't want anybody to

take my logo.

Exactly.

Alright, whatever.

Yes.

Let's get to the basics.

I love, that.

Okay, so for our evolution

of like having a framework and.

Kind of productizing it mm-hmm.

And using it as a lead generator, how

did that process look for you?

Something that happened organically

and you're just like, Ooh, but luck.

Will it luck?

Did someone help you formulate that?

did you use a lawyer for any part of it?

How did that look for you?

it's definitely been, an

iterative process.

I started selling it literally just

one-on-one, like the people that I knew.

I, did a lot of, Speaking

at one time.

So, when you're on a stage, like

whoever's facing the back of the room is

the intelligent one.

People just believe what

you say when you stand on a stage.

and so I would get up there and

I'd talk about planning and people

would come up to me afterwards

and go, wow, I really wanna learn

more about that.

Let's have a conversation.

Okay, great.

We'd make the sale.

and I'd work with them one-on-one.

And, so then I just started

thinking like, tired of traveling.

And the one-on-one is okay, but I

really wanna reach a broader audience.

Mm-hmm.

And so I just looked at, okay,

what do I do with the individual

people that works?

What is the process that I

take them through?

And then looking at that and say,

well, how would I take a group

of people through this process?

What would be different and how

would I manage that group and, how much

time do they need?

Like when it's one-on-one, we just

lock ourselves in a room for a day and

we crank it out.

But if you've got a hundred people,

you can't get it done in one day.

So, I just started looking at like,

okay, well what does it take?

Do, how much time are, people gonna

need to take this idea that they've

learned and, get it done so we can go

on to the next idea?

Mm.

Like, well, let's try it.

How many people can I do in a one day?

Well, I can deliver the content.

I just can't help everybody.

And so, then I was like, well, let

me just make it an online course.

instead of me repeating myself

all the time, let me just record

everything, all the training,

add a workbook to it, traditional

online course, and then it just

becomes a marketing exercise, right?

That's where you do turn into a

marketer, right?

And that's where I, sort of got my

marketing chops, was marketing

my own stuff.

and then I realized like, nobody's life

changes from taking an online course.

Mm-hmm.

Because most of the time they don't

finish it and it doesn't matter.

Like, I tried every kind of thing I

could think of to like, if somebody

stopped moving forward to nudge

them and, I just couldn't get

people to finish.

And so, what if I just.

Do it live.

Like what if I just do the training

live and answer the questions live and

we'll do the work on the calls live

and just stretch it out and how

will that work?

And that seems to be the, magic

formula right now.

Yeah.

I just do it with, you know, a

hundred, 150, 200 people at a time.

That's a big cohort.

Wow.

It is.

and I've got a co-coach that is

on the call with me, so she's kind

of running the back end in the chat and

everything so I can just show up and

do, and it works really, really well.

Like people actually get stuffed done.

It is super important

to have that live component.

It is just so

important

mm-hmm.

It is.

And, I think it's just completely

scalable.

Like I was.

Thinking about it the other day and I

was like, well, how many people could

we handle on a call that might I, I'm

like, we could do 500 and we could

do 500 with the team I have right

now, Like, right.

Let's see what that would look like.

Well that is kind a daunting, I'll

couple of things.

everyone kind of.

Gets the

need to the scale to go from

the one-to-one model to the one

to many model.

Yeah.

But they're not sure how it looks.

But there are a couple of things

that I think prevent them from

making that leap.

One is just, I get paid, More for the

one-on-one stuff than I do for

the one to many.

Is it going to cannibalize my

one-to-one work?

How will those clients view me if

there's the worry about cannibalizing

kind of the premium work, let's call it.

And then the other is, how do

I, if I have a relationship-based

referral-based business, How do

I grow an audience to be able to sell

one

to many?

Yeah.

so the, first question in my

experience has been, that the one to many

actually supports the one-on-one one,

and I end up with more one-to-one

than I want.

Mm-hmm Because of the w to many.

Cuz what happens is they come into the

w Toman environment and they go,

mm, I need more.

Right.

I'm a bigger business.

I, just need more.

Can I talk to you about that?

Do you do that?

Mm-hmm.

And so then we have the conversation

and it goes, from a thousand

dollars sale to a $20,000 sale.

Right.

and it's like, okay, yeah.

Can do that.

so rather

than being a replacement, it's

more like another ladder on the

step of working More intense.

Yeah.

Yeah.

I mean, it, just, Again, like I bring

everybody in that one door, right?

And some of the folks that come

through that one door go, no, I need

a whole lot more.

so we just have the conversation and

then we, move into the one-on-one.

so I think it, actually helps you

to have one to many.

the list piece.

Right.

Everybody's like, email's

dead, blah, blah, blah, blah, blah.

I've been hearing that for 15 years.

it still works.

the beauty of email is that it

is an asset that you own, right?

You, have these addresses that

you can use and yes, some of

'em are bad and blah, blah, blah.

But you have people that you

can communicate with whenever

you want to.

And so growing that list I

think is really, really important.

I'm not a, giant fan of building your

business on somebody else's platform.

Mm-hmm.

So like Facebook groups and LinkedIn

groups and blah, blah, blah, blah,

whatever the newest thing is.

doing TikTok videos and, I

mean, just TikTok recently, states are

going, Hey, we're banning TikTok.

Yeah.

It's

a pretty big state.

Yeah.

Mm-hmm.

Yeah.

I don't know anybody that's

banning email.

Mm-hmm.

so I think it's, super helpful to

start building your list and,

the easiest way I've found to

build a list is one to speak.

Mm-hmm.

Podcasts on stages at your

local chamber of Commerce, wherever

your people are.

Go speak and even if you don't get

paid to speak right away, get in front

of people and offer them something.

Mm-hmm.

Have a free, something that

supplements the whatever you're

talking about.

And about 80% of your audience

will opt in.

And so, if you think about that, okay,

if I'm talking to 200 people, I got at

least 150 new names.

To add to my email list.

And they're op, like they're on

their phone texting.

The code.

Right.

And they're getting the stuff.

And that's just a one to many way

to build a list.

Now it's interesting what you mentioned

about TikTok cuz I hadn't even thought

about, cause we, pre the issues that

we're having in 2023, we've been

told to make sure you own, you know,

of your audience.

And so you you're collecting those

emails even if you don't have

a list that you have that a way to

reach out to them.

But the world is getting more

volatile, with Issues like TikTok

with, Twitter, I mean, people who

had massive Twitter.

And maybe that's, the less viable

things that are going on

with, Facebook.

And so you really are more

vulnerable than we ever have been

when we're trying to build Yeah.

any asset on somebody else's

platform.

Yeah, absolutely.

Yeah.

That

is crazy.

There's a reason they call it rented

media, right?

and if you're building on

rented land right.

Somebody can come along and take

your house whenever they feel like it.

Right?

They can change the algorithm.

I know like with Facebook

advertising, when Apple came in with

all the privacy restrictions mm-hmm.

It devastated.

Absolutely devastated

some folk.

Because their entire business was built

around Facebook advertising and

this data that they could no longer get.

it, they lost access to the data.

Yeah.

So it used to be when you went

into, to set up Facebook ads, I

mean, you could set up, you could

build audiences by all sorts of stuff

you should not know about people.

Mm-hmm.

And when somebody would opt in,

through an Apple device and,

certainly Windows devices as well,

Facebook would gather whatever

information they could from that

device and learn all sorts of

stuff about you.

Mm-hmm.

Right?

that they could then resell to

advertisers.

and Apple put the kibosh on that.

And so, now suddenly Facebook

is going well.

we don't know as much as we thought

we did, and the stuff that we do

know we're not allowed to tell

you anymore.

And so mm-hmm.

It really wrecked a lot of people's

businesses.

and so I, am a big fan of having

multiple streams of lead generation.

Mm-hmm.

and, build some on the socials.

just don't.

Make it everything, right.

Builds stuff on stages.

But has the pandemic taught us?

Stages change.

Stages change.

Yes, absolutely.

Again, like I know lots of people who

were stage speakers whose businesses

disappeared overnight.

I have a, colleague who had a $700,000

business just disappeared

overnight.

That was the entirety of his

business was live.

Doing live.

It just

went away.

pivoted pretty quickly, right?

Mm-hmm.

So just lessons learned and,

having watched a lot of people get

in big trouble, you diversify

your assets.

building your email list is an

asset diversify.

Absolutely.

Well, speaking of assets, I mean,

with your simple success plan, is it

registered in the copyright office?

Does it have a trademark?

how does it, you, deal with

the IP part

of that?

yes.

So the Simple Success Plan

is a registered trademark.

Mm-hmm.

I have the paper around

here somewhere.

I can look it up.

yes, I used an attorney,

I'm clapping.

Yeah.

Cuz I didn't wanna deal with that crap.

Like, I just don't wanna deal

with that crap.

You definitely, yeah.

And, I've been on the, other side of

things like the, originally the

simple success plan was called, the one

page strategic plan.

Mm.

How turns trouble there?

Somebody owns, somebody has

a trademark on the one page.

For like a ridiculous

number of codes.

Yes.

Mm-hmm.

Right?

And so he sent me a very nice

email and said, Hey, I own that.

Was it nice?

It was okay.

It was nice.

And we had a conversation and,

I've been on that.

Like I had a business, A little

side business and I got an email from,

or I got a letter from Media General,

the attorneys for Media General,

letting me know in no uncertain

terms that they own the trademark for

the term Virginia business when it

comes to any sort of publication.

That is shocking

to me what people were able to get

trademarks for.

Yes.

I mean, like you could never today,

but there was a time and you get Yeah.

And I'm like, well, I'm not gonna

win this battle.

So change the name, right?

Mm-hmm.

Yeah.

Change business.

Wow.

I was curious about the Weather Channel

when I said, I'm like, when I noticed

I, how do you get a trademark on

the other channel?

Well, Intel owns pretty much it.

any word.

Followed by inside.

have a friend who, started a

business called, brand Inside.

they do, branding, but they do like

internal branding and employee

development and stuff.

Mm-hmm.

And Intel sent them a very strongly

worded letter letting them

know that they were in violation

of their trade.

And I'm like, wait a minute, They make.

Chips, and this is a service

marketing company, what the hell?

And Intel was like, no, we own

all that shit.

Wow.

So, yeah.

Crazy.

Right?

That is crazy.

I guess it falls into the super

trademark category of things, like

anything that's even associated

with these like massive, trademarks.

Yeah, kind of.

They just gobble everything up,

which is pretty obnoxious, but

This is what it is.

Exactly.

So, but

I want to, kind of go back to the

point like, if you'd not been able to

get Simple success plan, you couldn't

get the first one you wanted.

I mean, there's another one.

At the end of the day, the value and

the trademark is the transformation

that you provide.

And you can exactly whatever name you

want on there, you know, who cares

what it's called.

Yeah, it is.

Yes, exactly.

But once you do have, you're

known for that transformation,

you do wanna make sure that.

Everyone knows that's yours, and

therefore that's why you want

that trademark.

So they know it's your idea,

but we should not like let the

tail wag the dog.

Is that what it's Yeah.

That we, gotta

have, well, it gets into that,

getting bogged down in minutia

that isn't growing your business.

Right?

Right.

Like I see folks are like just obsessed

about their website.

Mm-hmm.

and they're spending hours and hours

and hours and I'm like, You don't

have any traffic,

like nobody's gonna see it.

Like just exactly right.

Put up a nice looking page.

Got some info on it.

You can add more later.

Yeah.

It's a website.

Yeah.

I'm sure we've all been guilty

of that for sure.

Oh yeah.

like, these are all lessons, like

when I say, God, it drives me crazy

when people do this.

It's because I've done it.

Mm-hmm.

Right?

and I've learned not to do it

because I've watched it fail.

Well, we are about halfway through,

gosh, we are halfway through 2023, so I

don't know how that happened exactly.

Insane, insane.

but what, new happened in 2023?

I used to ask, what do we see

ahead for 2023?

But now I'm gonna have to say, ask,

what, kind of changes happened

in 2023 as we were coming out

of the pandemic?

And, People quiet, quitting, and, all

kind of gig economy.

Like what's going on?

I think it's the rise of ai.

Mm-hmm.

Like, that's what I'm seeing mm-hmm.

in the world.

hear so many folks going, oh, I

need to learn ai.

And I'm like, do you even know what it

is or what it does?

Like you just, you've heard you

need to learn it And I keep, people that

are like, oh, it can write all your

copy, it can do all your copywriting, it

can do all of this, it can do this,

it could do this.

it's like, it's gonna work all

this magic for you.

And I'm like, well, yeah, it does a lot

of stuff, but you still gotta have

the right prompts.

And like, there's work that goes into

it and, I think there's still just

no substitute for humans getting

together even on Zoom talking.

AI does not have a personality.

AI has no eq, AI can't read the room.

Yeah.

And it's like, oh, we can, do

a promotional video using ai.

I don't know how to do it.

But somebody could do that.

I could say, I need a video

though of me.

Mm-hmm.

Fake me, right.

Talking about this.

and I could get AI to write the

script and da da, da, da, but it's

gonna suck, right?

or I could just sit down and record

a video and talk about what I need

to talk about.

Mm-hmm.

And let people see the real human, who

makes mistakes and, that has, doesn't

do hair and makeup, and is just like,

a normal person.

Right.

Yeah.

At the end of the day, like if what

you do is something that someone could,

six months ago could have gone on

Google and figured out without you,

then you're in the same position

like you need you.

Right.

That's not where you should be.

Right.

If you're an expert, yeah.

It shouldn't be just.

Out there for somebody else to

like kind of sift through, a database

and come up with whatever it is

that you do that's special for Right.

Getting delivered to your clients.

that's still is necessary to

differentiate you from everybody else.

it's crazy.

I mean, they, the things that I see

people building as businesses and

I'm just like, I'm pretty sure

a machine does that already.

Mm-hmm.

Like how are you doing it differently

than the machine?

Like, I love my accountant.

I adore my accountant.

Fabulous person, right?

But my accountant doesn't give me

tax strategies.

She just takes all the junk eye giver

and puts all the numbers in the right

boxes and makes things balanced.

Cuz I don't really care

about doing that.

Right.

Right.

I'm pretty sure a machine can do that

because there's software out there

that doesn't.

Well,

they haven't.

Yes.

She

just takes my junk and puts it

into this software that she uses.

Right?

Right.

so I'm like, Hey, how long is

that gonna be?

Like a

job.

Yeah.

If you're not providing some

type of strategic advice behind that,

you're not able to like say, okay,

Laura, what do you want, retirement

to look like.

Let's figure out, and, lifestyle

issues and how do you finance them and

how, it has to be something other than

just the numbers.

Yeah.

Or, if you are a writer, it has

to be something more than just,

Putting together some webpages.

It has to be something

unique.

Yeah.

Yeah.

I mean, AI can write your book

report for you.

Yeah.

Because book report isn't necessarily

your opinion, right?

and AI's gonna be better at

the research, so if you're just

putting out facts and regurgitating

stuff, other people have said mm-hmm.

Yeah.

AI's gonna eat your lunch, but, Yep.

If you actually have an opinion

and, a strategy and a, viewpoint,

a framework, yes.

All those things.

Love that.

All right.

So as you know, this is the Hourly

to Exit podcast where I encourage

female founders of expertise-based

businesses to build a business that

they can hopefully sell someday.

So, As the female founder of an

expertise based business, do you

have plans to sell your business?

What's the next chapter for

your business?

Yeah, so I actually have somebody who

wants to buy it, and I just keep mm-hmm.

pushing him away because I wanna get

the valuation up.

Mm-hmm.

Significantly higher.

Mm-hmm.

I also have, a colleague who would

be like the perfect fit To take it over.

Mm-hmm.

And, so we're just starting to have

some discussions.

I'm not anywhere close to

ready to go.

I'm just having way too much fun.

And

so, um, that's the beauty of building

a business that you love, like

you, there's no urgency to Yeah.

I've built it to suit my lifestyle.

And so I work really hard in the winter.

And then I take summers off and

the rest of the time I work about

three days a week.

And that totally suits me.

Mm-hmm.

And mean, gosh, I love the income.

like it's just nothing like

getting the check that, right.

So every two weeks it's like,

whoa, look.

So

when you talk about increasing the

valuation, like is there something

specifically that you're working on

to help do that?

Yeah.

So, it's always about replacing

yourself, right?

people wanna buy your cash flow,

they don't wanna buy your ip, and

so it's creating the machine that

anybody can run.

Right?

And, like the guy that, wants it,

he's got other properties and other

lists and other.

Experts who do different things,

he just doesn't have this piece.

And so it's a nice addition

to his puzzle.

and so, he'll just market my stuff to

all of his other lists and market

all of his other stuff to my list.

and because everything can

be delivered, in a pretty turnkey

manner And obviously he can replace me

for less than what I cost, right?

Mm-hmm.

so it'll throw off a pretty good amount

of cash, but yeah.

We know that

revenue generator is your ip, right?

Yes,

It is

it.

No, I totally get that.

It's the, thing is though, so just for

as an example, I have a good friend,

colleague who is the most magnificent

IP I've ever seen.

I mean it is.

So her frameworks are beautiful.

Her books, mean, big corporate clients,

like the whole nine yards, but she

never built anything outside of herself.

Mm-hmm.

Other than the ip.

And she tried for probably four

or five years to sell the ip.

And could not get a buyer.

Yeah, it's not, we don't create

IP like, just cuz it's pretty Right.

It is the leverage that we

get out of it.

Like how we Yes.

Deploy it.

That is where the Exactly.

Yes.

And she just never trained anybody to

do what she does.

And so she was going to, she

was trying and, people just said,

We'll just wait for you retire

and then we'll just go get it.

Right.

Yeah.

Yeah.

So I didn't mean that as a slam dunk.

Yeah, no, no, it's okay.

Be where I wouldn't be where

I am without all of my ip.

Right.

I mean, that's what's gotten

me here.

I mean, so

that's, that's how we get out of

this selling our time business is

by creating these things that Yes.

And.

Exactly.

Generate revenue without us.

Yes.

All right.

that's the key is the generate

revenue.

People wanna buy your cash flow,

and if you are a hundred percent

responsible for your cash flow, when you

retire, there's,

no cash flow.

Exactly, Unless you become

employee machine.

Yeah.

Yes.

All right.

So, one of our missions here is to

create more wealth in the hands of

women to create an economy that works

for more of us.

And so I love to introduce

the audience to organizations who

are doing great work in that area.

Is there one that you'd like to share

with the audience?

Yeah.

There's a, group here in Richmond

called Safe Harbor, and they help women

who are in abusive relationships.

Safely get out with their kids.

they help set them up in new

careers, new houses, absolutely

everything they need.

Mm-hmm.

they take care of all the legal work

as well to make sure that they, have

all the protections that they need

and, um, just great organization.

Love it.

Thank you.

So we'll have that in the show

notes so everyone can find them and

support their work.

And so I know you have an offer as

well, some goodies that you'd like

to share with the audience as well.

Yes.

Yeah, I'm a big fan of giving people

for yourself because it, it's useful, so.

I have a, it's a single sheet

of paper.

It's called the Daily Success

Checklist.

you do like fill it out every single

day, and it keeps you focused on your

long-term goals, keeps you focused

on your projects that you're working

on right now.

Keeps you focused on the things that

make you a healthy, whole human being

and it keeps you focused on the most

important tasks that you need to

get done each day.

And then it helps you end the day with

a reflection so that when you finish that

piece, you are done with work for the

day, whether that's at 10 o'clock in

the morning or six o'clock at night.

Mm-hmm.

And you can walk away knowing that

you have done everything that you

needed to do today move things forward.

It's settled.

You can go leave, work and be a

whole human being.

You can be present with your family.

You can be present in your life and not

be thinking about work all the time

and not wake up

in the 3:00 AM Not that that ever

happens to me.

yeah.

No, it, it, such a fabulous tool

for just looking at it cuz it, one

sheet of paper, it's like this

is what I can get accomplished today.

Mm-hmm.

And so you do exactly what you

are capable of doing that day.

And then you're done.

Mm-hmm.

And so there's not this endless list

that's haunting you and hanging

over your, head and it's always

keeping you focused on the important

things mm-hmm.

That are really driving the

business forward.

And there's room in there for

all the little petty stuff that

has to get done.

Cuz let's face it, there's little

petty stuff that has to get done.

But it's my number one tool

for focusing in getting stuff done.

And so you can just hop over

to the website.

It's simple success plans.com/daily.

Great.

And download it.

And there's a whole tutorial video

and downloads and fillable versions

and printable versions and all.

Fantastic.

Well I need one of those cuz I

do have some of those 3:00 AM

moments too often.

So Yeah, and I'll get,

we'll get you with, get you Outta

those, fix me up.

So we will have the, links to all

of those in the show notes as well.

Where else can people find

you?

easiest places to just hit me

up on my website.

I mean, you can find me on Facebook.

I have LinkedIn profile.

I never hang out there.

I hang out on Facebook.

I'm not an Insta gal.

Mm-hmm.

Again, like I have a profile, I

don't do anything.

Right.

so yeah, hit me up on Facebook, hit me

up on the website.

you can just shoot me an email and,

ask me questions.

I love to talk about business and

meet new people.

Fantastic.

Well, thank you so much, Laura.

You've been tremendously

generous and I know everyone wanna

follow up with you with those very

helpful resources.

Thank you.