Launching something new does not need to be perfect. Business is an experiment, and the first version of your course, class, or programme is only the beginning.

In this episode, I share why adapting as you go helps you grow, and why your audience values consistency and care more than perfection. If you are a tutor or education business owner, this will give you clear steps to strengthen your marketing and sales.

Enjoy :-)

Sumantha

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👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

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© 2024 Sumantha McMahon

When we launch something new, we often expect it to be perfect the first time.

Have you ever been in that situation? I know I have.

Where you are overthinking, where you are trying to get every single detail perfect.

I mean, I'm terrible for it when it comes to anything. Related to imagery.

So it could be even a social media post on Canva.

It could be something like my website. It's such a time drain.

But something I learned very recently was for the first time, I took really fast action.

Within 24 hours, I'd created something new and within 72 hours I was selling it.

And it didn't mean that I took shortcuts to be fair.

I was able to do that because I had an existing offer that I was improving.

So I wasn't doing everything from scratch.

But something I learned was that by going a touch faster, so I don't mean faster in a way where you are rushing through something and you're feeling overwhelmed.

I just mean not giving myself space to be. Overwhelmed or to overthink basically, or to get really stuck on small details.

I found that by doing that, I actually got better results because I wasn't focusing on the very small things that don't make a huge impact.

I was focusing on the bigger things that are more important because I had limited time,

and so something I think that's really important when you're a business owner, when you are self-employed, even if you're a freelancer, but you are in charge of what you offer,

is to treat everything like an experiment.

The first version of your offer, your message, your group, class, whatever it might be.

It's just that it's a first version or maybe it's a fourth version, but it doesn't have to ever really be final.

I once ages ago, ran a program that I thought had to be set in stone, and I felt really under pressure because there were certain elements I didn't like and I wasn't feeling very confident to change it because I already had clients working through it.

I got to a point where I just had to, I just knew it wasn't sustainable for me, so I gave myself permission to adapt.

And when I did, everything improved.

I was delivering a much better service because I was more relaxed, I had more head space, and so my clients benefited from it as well.

So your audience. They're not watching for perfection.

I mean, how many times do you analyze someone's offer or website or post or whatever it might be looking for? Tiny imperfections.

You don't do you? So other people aren't necessarily looking at us like that.

But your audience, they are watching for consistency, for care and value.

They are looking at how you show up so that they can connect with you.

So instead of asking yourself, did I get this right? Did I get it perfect?

Ask yourself, what can I learn from this? What's a small tweak I can make?

Am I working on things and getting bogged down with things that actually don't make a huge impact?

Because your first idea doesn't have to be the final one. It doesn't have to be perfection. It can keep evolving.