The best ideas don’t just capture attention — they create consequences. In this episode, Leeann Leahy shares why emotionally resonant work matters more than ever, how curiosity fuels creativity, and why agency culture should be built around people, not perks.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

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(00:00) Introduction to Leeann Leahy and Her Journey

(06:18) From Big Agencies to Independent Shops

(13:29) Why Advertising Has to Mean Something

(17:10) Reinventing L.L.Bean Without Losing Its Soul

(22:59) How to Connect Emotionally by Being Infectious

(24:22) Golden Corral’s Post-COVID Comeback

(30:23) Building a Human-Centered Agency Culture

(41:06) What the Industry Gets Wrong About Culture

(44:20) AI, Humanity, and Ideas That Matter

(46:25) Final Thoughts and Advice to Leeann's Younger Self