There are 34 million horse enthusiasts in the United States, yet only 1.3% own a horse and 16%

participate in the industry, but don’t own horses. How do we bridge the disconnect so the

horse industry can grow? This is the answer that the American Horse Council’s Marketing

Alliance is hoping to find with their new initiative, “Here For Horses.” You’ve heard us sign off

that we’re #Here4Horses, but what does that mean? The Marketing Alliance’s Jen Grant and

Christy Landwehr join Julie and guest co-host Emily to discuss this exciting vision as we kick

off 2024 and we try to take the horse curious and turn them horse crazy.

In the Legislative Update, Julie discusses the Biking on Long Distance Trails Act and the Explore

Act, which covers expanded long distance biking on trails and sharing trails and the effect of

safety of multi-users on the trails.

HORSES IN THE MORNING Episode 3334  – Show Notes and Links:

• Your Hosts: Julie Broadway (President) and Megan Arszman (Marketing & Communications) of the American Horse Council
• Sponsored by: Equine Discounts with NTRA | United Horse Coalition
• Guest: Jen Grant from Zoetis and Christy Landwehr from NRHA
• Follow Horse Radio Network on Twitter or follow Horses In The Morning on Facebook
• Follow the American Horses Council on Facebook and Instagram