Your host, Thomas Watkins, talks with the CEO and Founder of Inn8ly, James Hipkin. James highlights common pitfalls in website creation, stressing the importance of a customer-centric approach.

He introduces the concept of "pathways" over traditional calls to action and underscores the need for websites to confirm customer needs. The discussion also covers tools for gathering customer insights and the significance of user experience. James emphasizes making digital marketing expertise accessible to smaller businesses, aiming to empower them in the digital landscape.

Learn more about James's work HERE.

Connect with James on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.