We’ve talked a lot about choosing Wordpress over other platforms, but something else you’ll need to decide is where to host your website. Unlike Squarespace or Kajabi, your Wordpress site can be hosted in many different places and you’ll have to choose which one you’ll use.

In this episode, we’ll talk about what to consider when choosing your hosting provider. Some factors include:

• Pricing
• Bandwidth
• Memory
• Backups
• Traffic capacity
• Security measures

Your clients and potential clients don’t have time for 404 errors. It’s not about planning for the business you are today, it’s about planning for the business that you see in the future.

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music credit: Trust The Vibes by Vincent Tone

A Podcast Launch Bestie production

Hello, hello, hello and welcome to episode eight,

season two of More Than a Brand.

Y'all.

If y'all been listening this season, you know that I've been going step by step

of the website process of WordPress, of how to get to point A to point B.

I gave you, the tools, the HelloFresh for your website on what all you need.

But today I wanna get into hosting because hosting is, I.

Now last episode I spoke about finding our home in Crownsville, where our,

uh, real estate agent told us that when she would sell us the homes or

when she would look at home, she would say, well, the basement with it being

unfinished is something you can grow into.

But I wanna look outside the.

And when you're looking to a space to actually live now, there are

so many different counties and that you can live in and under.

There's different things that people look for, depending on

what your family situation is.

Some people don't wanna have to drive, so they'd rather live in the city where they

can just walk to where they want to go.

For people that have kids, specifically me and my family, the

school system was very important.

When it came to choosing where to live, schools played a huge factor in what home

we chose and what county we lived in.

Rather, it was, the college acceptance rates in the different schools, what the

grade was on the, uh, the school list.

The, diversity ratio, the student to teacher ratio, the graduation rate,

all this stuff went into account when choosing where we wanted to live and

then choosing the right home, the right area for our home to be in.

The same goes for your hosting when you are building a WordPress site.

I mentioned in last episode that with WordPress that you are hosting isn't

paid necessarily through WordPress.

When you do wordpress.org now wordpress.com, that's something different.

But with the native WordPress, you can by hosting through anyone.

Well, when it comes to choosing who your hosting is, I want you to take

some things into a consideration when you choose whichever one you want to.

Now, pricing, most of them have very similar prices.

When it comes to WordPress.

It really depends on what you're looking for, but the pricing

can range from anywhere from.

$5 a month to $25 a month.

It really depends on how robust your WordPress site is.

So I wouldn't necessarily just judge based on pricing.

Cause there's very slight variation between the pricing of the different

hosting platforms for WordPress.

But what I do want you to think about when you're digging into which host to go with

for your WordPress site is number one, I want you to think about how much bandwidth

are you going to get, how much memory are you going to have on your website?

you're probably sitting here thinking, What does bandwidth mean

when it comes to your website?

So bandwidth basically is how much information can get

from your site to the server.

So if you have one of these huge sites, then you want more bandwidth

because you have more information that needs to reach back to that server.

Are people gonna get that crazy for, for code and nobody wants that.

Another thing you need to think about when you are deciding on which hosting platform

to go with for your WordPress website.

Is backups.

I cannot express enough how important backups are.

I don't know how many times I have had a call or a DM like my side is

down and I don't know how to get my backup, or my side is down and my

hosting platforms that they would do backups, but I don't have access to it.

Backups are your.

Lifeline when your website crashes.

If your hosting platform does not give you backups, or if they back it up and

you don't have access to it, or if it's not a frequent backup, I'm telling you,

if they're not backing up at least once a.

Then you don't wanna go with them because anytime you make a change to

your site, if you don't have a backup and if you have to, Upload from the last

time it was backed up, you'll lose some of that information and some of that

data that, some of those things that you changed cuz the backup is outdated.

So yes, you want to check on the backup, you want to check on the bandwidth, and

you also want to check on the memory.

So memory is how much memory do you have for your website in particular?

So if you know that you have these huge files that you wanna host on

your website, then you definitely want to have something, have a

hosting platform that allows you, or a plan on a hosting platform that

allows you to have more memory so that you don't run into those crazy.

Four or four codes.

Those codes where people are like, people cannot get to your website

because you've used up too much memory.

Another thing to look at when you are looking at your hosting is visitors.

Now we all want 50 million visitors to come to our site all the time, but is your

site equipped for 50 million visitors?

Did you pay for 50 million visitors to be able to go to your site?

If not, and you know that you're getting to the point where your site is gonna

be overwhelmed and overwhelmed with visitors and that is a good thing.

But you need to think about that when you're thinking about your hosting.

How many times have we heard about sites crashing?

Because too many people on the site.

That's because the company or the person that created the

site didn't take into the.

How many people would actually come to it?

It makes no sense to have a website that people can't get to when things

are on and popping and they are trying to get to it, it makes no sense to

have a site that's not equipped for the influx of people that you're gonna have.

These Twitter streets will drag you, okay?

Twitter will drag you.

These internet streets are unforgiving and they will drag you if you start

sending people to a website and you get so popular that your website hosts

cannot accommodate all the people coming cuz you didn't think about.

So, like I said in the last episode, think about where you want to be when

it comes to deciding on what website platform to use and specifically

what hosting platform to use.

Cuz if you don't, you are going to have your visitors running into problems and

you are gonna have problems cuz your site's gonna be crashing and nobody wants.

Another thing to think about when we're getting to the hosting,

same as you would with your house.

You want to think about security.

What security measures are in place.

Cuz what you don't want is somebody hacking your sighting.

That shit going down, that's not a good look.

Once that thing is hacked, once it has, I don't know how much malware

then it's only so much you can.

Now, good thing about some hosting is that they provide malware service for you.

So if you suspect there's some malware on your website, then they go in, they'll

find it, fixed it, and get rid of it.

You can't ask for anything better, but you wanna have some tools in place

that when you decide on which website to go with, which hosting platform to

go with, that you are able to keep it.

That is protected.

That is in a good neighborhood.

That it's gonna get into the best H B C U or the Ivy League

school that it wants to get into.

That's why it's important to choose your hosting wisely when you're stepping

into these D E I spaces and your website is not equipped to take on the influx

of people that's going to your site to hold all the memory or to send that.

amount of data it needs to send back to the servers, your potential client.

These corporations don't have time for a 4 0 4 era.

They will leave my friend.

So when choosing your hosting platform, think about those things.

It's not about planning for the you are today.

It's about planning for the business that you see yourself in the future.

I'm a fan of Rachel Rogers.

Hello.

Seven has been rebranded a couple times and sh her tech be, and

anytime that Rachel has a big launch.

I've known, cause I'm in her group, that she has her tech people on

standby and somebody can come up and say, Hey Rachel, this thing isn't

working on a, in a Facebook post.

She'll tag the tech person and they're on it because your tech has to be teching.

If you know you don't have that ongoing 24 7 support, You need to

pick the correct platform and pick the correct hosting so that you don't

have to worry about those issues.

I give you another organization that is huge that everybody knows is the Army.

The Army has just launched a new platform and that thing is on

WordPress because I got, yeah, I have gotten several server errors.

Let's put that out there.

Mm-hmm.

And it says WordPress, but when it came to building this new platform, I'm

not sure how they chose the provider.

And I'm not even sure who built it.

But what I do know is that was not, it is not.

At this moment equipped to take on the influx of users that it gets because

that thing be crashing all the time and there's always a server error and

there's a lot of data that's going back to whatever server that the Army is

using, and it is overloading the system.

People make mistakes, but I'm here so you don't have to make those mistakes.

You can be the Rachel Rogers and have the people around the clock and make sure the

tech is teching and being forward thinking and strategizing when it comes to creating

your website and choosing your hosting and choosing the platform that you wanna go

with and be the Rachel Rogers of d e i, or you can be like the Army whose hosts.

Planned for this huge launch of this big platform, but it is not

equipped for the own influx of people that visit it every day.

Which one do you want to do?

Choose wisely when you're choosing your hosting.

If you don't take anything else away from this episode, choose your hosting wisely.

All right you guys.

That's it for episode eight.

I will see you in episode nine, y'all.

We are more than halfway there for the season.

This season has 12 episodes.

We are really close three quarters of the way there.

I will see you guys in episode nine and enjoy the rest of your day.