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#198 Creating Value-Based Offers Instead of Discounting with Marco Torres
Episode 19820th July 2022 • Terminal Value • Doug Utberg
00:00:00 00:26:00

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Doug and Marco spoke about how offers might be put together to add value rather than merely lower prices.

To keep up with competitors, too many companies raise their pricing, although this may not be the greatest strategy. Finding a solution to add more value is preferable to just lowering pricing.

The best method to draw in customers is to demonstrate your understanding of their needs and ability to meet them where they are at. If you are selling them anything, you need to understand what they want and how they will be able to get it.

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Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results. 

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