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News V Narrative in Digital Communications
Episode 6730th June 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:42:43

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There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds. 

So how do we separate news from narrative in a world of content shock?

Coming up in episode 67:

  • Who owns news anyway?
  • How to turn news into narrative to shape public opinion
  • I speak to Tony Abad, former Bloomberg journalist and lawyer about the skills of diplomacy, communications and public trust in the Digital Age

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.