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The Marketing Society podcast - The Marketing Society podcast 15th March 2021
Sustainability needs to be led from the top! With Sarah Walker-Smith, CEO of Shakespeare Martineau
00:00:00 00:34:23

Sustainability needs to be led from the top! With Sarah Walker-Smith, CEO of Shakespeare Martineau

Sarah Walker-Smith is the CEO of Shakespeare Martineau. She is the first female, non-lawyer CEO in the legal top 50.

In this episode of 'Can marketing save the planet?' we delve into the importance of strong leadership and why sustainability needs to be led from the top. Sarah talks about why she is so passionate about sustainability, what she has experienced in her career, and why businesses cannot approach sustainability as a tick box exercise. We also take a look into why the role of marketing is so important and, how marketing cannot drive change on its own .

Recognising the importance of life beyond work, she enjoys writing, directing and performing in musical theatre productions.