Your 2026 Media Mix Playbook: What to Measure, What to Maximize

Episode 4 • 4th February 2026 • Go Beyond • Brandience

00:00:00 00:41:46

Share Episode

Start at

Embed

Download Audio Share to X Share to LinkedIn

Shownotes

In this episode of Go Beyond by Brandience, VP, Media Director Bill Brassine and VP of Digital and Programmatic Media Danyelle Horrillo break down the truth about today’s media landscape: from digital vs. traditional, to measurement myths, retail media misconceptions, data overload, personas, and the evolving customer journey. If you want to understand what really drives performance in 2026, this episode is your roadmap. You’ll learn why “digital vs. traditional” isn't a smart strategy, how to measure only what’s actionable, why retail media isn’t just for ecommerce, and the power of good data to build real, scalable audience personas. Bill and Danyelle also explain how brands of all sizes can navigate today's non‑linear customer journey and make smarter media decisions backed by meaning—not just metrics.

In This Episode

The "digital vs. traditional media" debate
The one measurement rule every brand should follow
Why retail media works for all brands (not just ecommerce)
How small and midsized brands can measure impact with the data they do have
The hidden danger of digital data overload
How to measure true influence (incrementality)
Building powerful personas from deep datasets
Why the customer journey is now a roundabout, not a funnel

About the Guests

Bill Brassine, VP, Media Director (Brandience) A strategic media leader helping brands maximize impact through smart omnichannel planning, actionable data, and intelligent measurement frameworks.

Danyelle Horrillo, VP of Digital and Programmatic Media (Brandience) A digital strategist focused on meaningful metrics, customer behavior, innovative targeting, and building media ecosystems rooted in performance + real human insight.