Can you build a real estate business without cold calling, purchased leads, or sales scripts? Rachel Kilmer sold 231 homes and over $75 million in volume in her first five years using two things: the people she already knew, and consistent social media content

Host Jean Mitchell of Trilogy Real Estate sits down with Rachel Kilmer, known as Rach the Realtor, to break down the systems behind a referral based real estate business.

In this episode you will learn:

- Why you should post for the people who already know you instead of chasing followers, and why a video that gets 25 views beats a Saturday open house

- How to pick the one social platform you already scroll, learn its trends, and use repurpose.io to push that content out to six others automatically

- The annual referral plan Rachel prints as a poster and hangs in her garage: three to five client events, ten postcards, and regular pop by visits

- How a $300 photos with Santa event built a database she is still marketing to six years later

Rachel Kilmer is a Kansas City area agent and coach who started her career in sports broadcasting. She has more than 22,000 TikTok followers and is on pace to sell about 75 homes this year. Her coaching program, Rach the Realtor Coaching Collaborative, is a $99 per month subscription that includes her template library, a monthly live call, weekly Mini Pod Monday episodes, and an Ask the Chat community.

Connect with Rachel: @RachTheRealtorKC on TikTok and Instagram. Coaching: @RTRCCO. The link in her bio includes a repurpose.io discount.

Subscribe to The REAL in Real Estate on Apple Podcasts, Spotify, or wherever you listen.