In this bonus episode, I’m sharing my guesting at the B2B Growth podcast. 

I get to talk with Lesley Crews of Sweetfish Media about how to shift your mindset and focus on growth. On top of that, I share my four-point plan for growth - something that I encourage B2B startups to use as a framework as early as now.

Here are the topics we covered:

1. What exactly is demand generation? Why do we need to have an organizational approach to it? [01:35] 
2. The need to shift our mindset from a sales perspective to a buyer’s perspective [02:42]
3. Change is inevitable. Growth is optional. [04:06]
4. The one thing B2B marketers need to stop doing [05:25]
5. Why there’s no such thing as a marketing-qualified lead & why you shouldn’t force your prospect through the buying process [07:23]
6. The four-point framework to move from startup to scaleup [10:17]
7. How to get started on building a demand gen framework [16:11]
8. How startups get demand gen wrong [18:42]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• You can also listen to this episode on B2B Growth Ep. 2024 (https://sweetfishmedia.com/show/b2b-growth/how-to-build-a-four-point-demand-gen-strategy/)