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How Segmentify Solved Sephora's Complex Searchandising Needs!
Episode 224th September 2020 • The eCommerce Growth Show • Segmentify
00:00:00 00:47:32

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In the second vlog of the third series of the eCommerce Growth Show, Sedat Firat, eCommerce Manager of Sephora Turkey, talks to Phill about the importance of searchandising for online beauty brands. Tune in to hear about Sedat's excellent insights around the more complex searchandising requirements for eCommerce beauty brands, for example where strict rules exist associated with exclusivity and restricting cross-selling, and how Segmentify was able to cater for them!