Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B software, service organizations, and the importance of a holistic approach to demand generation. Gain valuable insights into overcoming challenges and identifying ideal clients in the ever-changing landscape of paid media.

Timestamps:

• 00:00 - Introduction: Welcoming Taylor Wells to The Paid Media Playbook
• 03:15 - Taylor's Background and Early Career Experiences in Paid Media
• 11:45 - Navigating High-Value Enterprise Deals and Account-Based Marketing (ABM)
• 23:20 - Overcoming Challenges and Advice to Young Media Professionals

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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