Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business:

• Offers, programs, or membership
• One-on-one coaching clients and containers
• Community

I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty. 

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

• Episode 65: Sales Psychology w/ @natasha.zoryk

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Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/

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