Alfred Johnson, CEO and Co-Founder of Crux Climate, a software startup revolutionizing clean energy tax credit management, is this week’s guest. Alfred is well-suited to break down clean energy tax incentives, share founders' lessons, and talk about the rapidly growing clean energy market, which is expected to receive $3 billion in investments over the next decade. 

Alfred is a Stanford grad who worked for the U.S. Treasury Department and BlackRock before launching his first software company with co-founder Allen Kramer. That company was acquired in 2020, leaving Alfred and Allen ready for their next adventure. And, in 2023, they launched Crux Climate. The software startup is developing online solutions that let organizations buy and sell tax credits for clean energy, a business that is likely to boom following the passage of the Inflation Reduction Act. 

Alfred and Crux Climate are in the midst of a new and ever-growing industry. Whether it’s hearing about how he came up with the idea for Crux, what the next few years of regulation might hold, or how to find a co-founder that you stick with for more than one company, you’ll want to tune in! Listen now on all major podcast platforms. 

More from the episode:

Crux Website → https://www.cruxclimate.com/ 

Crux on LinkedIn → https://www.linkedin.com/company/cruxclimate/ 

Alfred on LinkedIn → https://www.linkedin.com/in/alfredjohnson01/ 

Conor on LinkedIn → https://www.linkedin.com/in/ckgone/

Time Stamps!

1:10 Introduction

2:56 Background and Early Career

14:18 Crux Climate

26:00 New Asset Class

34:27 ESG, Profits, and Sustainability

40:07 Legacy and Future

45:53 Conclusion and End Credits