00:00:17Welcome to the third pedal, podcast recorded at the Vandal Lounge. In beautiful Southeast Portland, Oregon. Why the third paddle? Because even the most badass entrepreneurs gets stuck up and Business Management. Consultant, Jennifer McFarland is your third paddle, helping you get unstuck. Oh my God. You never told me to leave. Oh, my God.

00:00:45What's a small business owner? And what's an entrepreneur, you're asking me? I don't know either. I can honestly say that when I started my own entrepreneurial journey. I didn't know the difference.

00:01:14I know, I think that if if there's two of us in the room cuz there's nobody else but the two of us were maybe a little confused. So we thought maybe you would want to know the difference is too cuz maybe you're just as confused about. The whole deal is me cuz I'll tell you in some of my blog post. I use them interchangeably and they're really different. So do you see yourself as a small business owner or an entrepreneur neither actually get back to that? Okay. So do you have a big idea or a great idea? I really like this article. I found on entrepreneur.com. It's kind of breaks down the differences between a entrepreneur and a small business owner. So small business owners. Have a great idea. They're like, I have the skill. I want to have it shared with the public right and they put out my shingle and and sell things they have things. They have a great idea as in they have like a vision of how they see people in.

00:03:14Here. Okay. Go. See. Damn it. Although, that would be kind of fun.

00:04:25They can already see it. They can already see it or imagined it or they know who they want to sell to. And then they may even know what the next thing is Right want to do. Right? Right. So there's not that attachment wear as a small business owner. Like we said, they want to get through the week and then they want to get through the year and they want to see continual growth over a 10-year period. Yeah. Or 20 years or whatever, you know. And part of the work that I've been doing lately is Consulting with really small businesses here in Portland, Oregon, right? And asking what the three to five-year goals are and for many local, small business owners were focused on the local market. It's really I just want to continue to grow and be on this path of doing what I do and growing. And I think that that's great and they're just looking for some marketing tips and some fresh some technology strategies that help them build upon every all of their knowledge and everything that they're already doing to maybe finesse what they're already doing improving out.

00:06:25Nothing and have it, go viral and sell it. It's just a different, a different model. It's a different mode of thinking, right? Like it's a, it's a mindset interesting. So so what I'm getting from how you're talking about it. So far is that small business owners? You could really identify yourself as a small business owner, if, you know, the community that you want to serve. I mean, you're living in that Community to community, seems to be very Central to a small business owners plan to their mission to where they see their business going. Where is an entrepreneur, is really thinking about. Not so, you know, like a community is one thing, it's 11 area, one group, but, but an entrepreneur is looking outside of those sorts of like, sort of the Limitless mindset. They're thinking about pushing his boundaries about going outside the box a bit more. I think that that's one way of looking at it.

00:08:25Great, but is determined by the company. That doesn't change. Right? Right. So you play, you pay more or less based on how many drivers are outright, how busy it is, all of these different factors. And that's because they had every intention of scaling it up and taking a global. I mean, especially when you look at Uber, you have been fighting court cases globally, but you get into every market and disrupt these local cab companies. And I see what you're saying. I mean, somebody at Lyft, or who has that Visionary idea that reminds that isn't worried about, do you know, whatever email drip campaign is going out this week. They're thinking so much more Beyond those sort of daily weekly grind type tasks. Yeah. I mean, I think they want both but I think share instead of the grinding it out tasks there like, okay, who do I need to talk to? How do I position this product? How many investors do I have? Like, they're thinking way?

00:10:22You know, being the number one distributor of whatever everywhere like maybe you just like your local community and you are so it's there's no judgment. It's but it is a difference in how you approach problems. If you're looking to go really big. Okay, and that's why sometimes when you have that entrepreneurial Spirit, yeah, you're working within an organization. You might butt up against it. Yeah, I felt that before. It was certainly I have

00:11:57Bureaucracy, yep, which is honestly, this is the way that we've always done it. Yeah and yet at the same time, going back to the court cases around over that have happened over and over again is typically against cities counties and states. That don't know what the hell to do. Yeah, because the way they've always done it, young longer works. The status quo is, is in question now, and the new ways that the destructors are creating new, like different mindset. Different thought, patterns and end large bodies, like cities and County, governments, eats, whatever, large corporations. They don't have the same. You know, who a new thought? Wait a minute. I can't be thinking new thoughts because I have all of these things that I need to be doing in order to maintain the status quo. No, no, no, no, no, no thoughts will go over here in the pile of of never pick this up and do this now, but that's not always true.

00:13:57To ask people to consider the new possibilities. Yeah, I would call a lot of the work that I did was doing Outreach to other entities, other City governments other than other government agencies in, finding out about the new ways of doing things. And I'll come back with just loads of evidence and say, look this is going to work. It's worked everywhere. What to do it and the optimism about possibilities about change about all the things that can be done. It's not really accepted in a lot of agencies.

00:15:34Only right? I agree. 200% having that kind of mindset, is also very inclusive and expansive. If you're thinking positively, if you're thinking optimistically, you're you're wanting to bring people in to that type of energy because it opens you up, right? It's a very open-minded open-sided, way of looking at things. And there's one thing I know about the universe is, it's either expanding or Contracting, that's just a science. It's true. So, would you rather be contracting and getting smaller or would you rather be expanding? And if you're thinking at small business, entrepreneurial whatever Minds that you take on growth is good, absolutely. And so last night when you and I had dinner, one of the things that you said was you get what you give. Yes, and I think that this optimism, this can do attitude. It goes back to when we talked about things like

00:17:34We're always find the silver lining or never be frustrated like or or or you know, if she if you come if you're coming up against a boundary, if you're thinking about growth you're pushing past what you have previously experienced. So that's not always going to feel great. We're not saying it's going to feel great and awesome and it's going to be, you know, unicorns farting, confetti everywhere, but it's coming. That would be great. Okay. Just be really great, but it's not going to feel like that all the time but that that frustrate what you can sometimes feel as frustration can help you identify what you need to be focusing on perhaps so that you can stay in that positive, you know Outlook. Yeah. I mean, I think, I think if you're going to do something new it, behooves you to be optimistic because

00:19:24Organizations. Nice. So when you go in to say at your work, if you're working for a small business owner, be careful with this type of thing because they think you're trying to redo everything and take over the business and they might take some of it might feel very defensive because you know, you are encroaching upon what they have already created or the jobs that they have already done the tasks that they have already sent their baby. Exact, this is different. So that's where a small business entrepreneur, different, the other baby. They don't want to sell it. They want to serve you and do their thing. And you want to make changes as opposed to an entrepreneur whose like, oh, that'll help me grow. Oh, hell. Yeah, we're doing that. Cuz I'm going to take, we're going to scale up or going to sell this. So there's some different things. Do you think about, you know, when you're considering incorporating that into an organization? Yeah, but it's also important to consider. If you have those characteristics, if you want to embark on being a small business owner or not tripping or I feel like, you know how those magazine.

00:20:48So I just kind of hung up on. I didn't really read Cosmos. Oh, okay.

00:21:51And you want to spiff up your goals and get some ideas and get some clarity. You have to listen to next week's show.

00:22:39Make and do yourself, or if it's something that you want to make and eventually sell to someone else. And sometimes that's a hard concept for people like it's a hard decision for for some of us. Well, and like I said, when I was doing my side hustle, so I started with a side hustle, right? And I didn't know all the options that were available to me, right? So I would have done things much differently. Had I actually thought about this sat down with it know why I had a business coach still when I was working, but I think there's a lot to consider before you even pick your business code. Oh, yes, which I didn't know and so my business coach was very much in the local small business. And so that's what I created even though what I knew I wanted to do was transition from being

00:24:38How do you want to serve you and thought leaders kind of a loaded term, but do you really want to do you have some skills that you're just really good at that? You want to share with people? Yeah, and how would you like to do that? I can be facilitation or Consulting? You have to be like Seth Godin nerd Gary vaynerchuk. I mean, we're just talking about being a leader within your community, but can really help people and lend a hand, a go-to person ago that the person for yes. So with that, I think that you're kind of set, right? For getting ready for next week. Well, yes, yes, and yes, and yes, and I'm using my skills. Yes, and yes, and I think I would like to know and I think our listeners would like to know if you're not as if you don't do yourself as a small business owner or an entrepreneur. What's the term that you sort of like identify with? Are you out later. Later?

00:26:10Are you kidding me with this right now? So hopefully you can't hear that. And if you can, well, you're welcome.

00:26:40I feel like I feel like you know what, you know 20 questions where it's like animal mineral vegetable or whatever, but I think that and I think that's very valid. So I think that coming from my perspective of

00:27:56No, I understand. That's a really good point. I think that you don't have to and I really one of the reasons why I don't like that leadership. Is it such a box? And I don't want to be in a box and so, and I think that because I have this kind of free-flowing thinking about where everybody ends up again and that everybody kind of fits like and flows in and out of different categories.

00:29:18As long as we're coming from that good place of wanting growth for ourselves, and for business, and for the other people involved are impacted by our businesses. That's that's really what the bottom line is. That's a good bottom line of what everybody wants. Absolutely, and I come from a twenty-first-century leadership.

00:30:26Top-down leadership as opposed to something where we can all lead. Yes. So knowing that, that is what works knowing that I'm not a millennial. But Millennials really appreciate working with people who are a collaborative. Yes, they don't like being bossed because I feel like everybody has something to contribute including themselves. Yes. I don't really know why everybody bus on Millennials because I think that that's fabulous and it's how I've always felt. Yeah, you know, is that why not? Listen to everybody? Why not let younger people need, why not? Yeah. Yeah. I don't know. I think that's a great question and the fact that you're even asking why not is very entrepreneurial. Love you. Bye. Thank you. I guess I guess with that. We should leave.