Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discovered how brands are innovating their creative process during the pandemic to deliver work that cuts through and stands out from the crowd. Hosted by our very own Chair, Craig Inglis, we heard from: Rob Newlan, Global President, Virtue Mark Sandys, Global Head of Beer, Baileys, Smirnoff & Captain Morgan, Diageo Lynette Pang, CMO, Singapore Tourism Board