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016: Cementing the Habit of Giving with David Frey
8th October 2018 • Do Well & Do Good • Dorothy Illson
00:00:00 00:56:10

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Formerly the senior VP for a nine-figure company, David Frey found that working for himself was not only more enjoyable but profitable as well. He has spent the last twenty years authoring multiple marketing training programs that have allowed other entrepreneurs to make their mark in the business world, with his Small Business Marketing Bible being chief among them. Since receiving a kidney transplant, David has shifted his focus to health and fitness and written a whopping 21 books on the subject, all part of his “Willpower Secret” program. On top of that, he volunteers in his hometown of Houston and works with the charity Village Impact, which builds schools throughout Kenya (check out episode 010 with Rachel Miller for more info!).

In this episode, David discusses his stumbles and successes writing ebooks, when a new hire is and is not worth it, and why schools mean so much to developing communities.


Show Notes:

  • How difficult was it for David to switch career paths when he had already sunk so much time and resources into his former line of work?
    • It was actually fairly easy, as he had a lot of technical experience from his time in the Navy, giving him transferable skills.
  • What spurred him to start his own business?
    • Received a sizeable severance package from his former employer following a merger, which gave him the financial boost to become an entrepreneur.
  • Why did he settle on marketing work?
    • Had marketing experience, and was influenced by the rise in ebooks, so he combined his knowledge with this new passion.
  • What was his first ebook?
    • Pitbull Secrets, a guide to training pitbull dogs.



  • How did his entrepreneurial career really take off?
    • He drew the attention of local marketers and realized he could use his knowledge on the subject to coach them.
  • How did he learn all of these marketing skills?
    • Primarily rom Dan Kennedy, an early pioneer in the field of marketing.
  • Did David have any early stumbles in his career?
    • An ebook about making good grades in school. He only sold one copy!
  • What beliefs about money did David’s family instill in him growing up?
    • Grew up middle class, with his family rarely going out and buying new clothes for him; inspired his frugality and work ethic.
  • What does David think is the biggest misconception young people have about financial success?
    • That success will come easy, and that they’ll get more for less.
  • What is his advice for those looking to change their negative feelings toward money?
    • Small wins will gradually and positively change your outlook and situation.
  • What are his tips for learning to trust others with work and in collaboration?
    • If you can break even at your business within the first few months of hiring them, keep them on.
    • Don’t hire cheap.
  • How has risk-taking played into David’s success?
    • He’s definitely taken risks, but never ones that could bankrupt him.
  • When did he first recognize his drive to make a difference and help improve the world?
    • Getting involved with a mission to Bolivia through his church.
  • How do Village Impact’s schools positively affect their communities beyond educating children?
    • They’re beacons of hope, helping villagers realize there are future opportunities for their communities.
  • How does David volunteer in Houston?
    • Volunteers through his church, at the food bank, and Nora’s House, which provides housing for families of people going through hospital stays and procedures.
  • Who has been the most impactful person in David’s journey to do well and achieve financial success?
    • Dan Kennedy.
  • Who has been the most impactful person in David’s drive to do good?
    • Amy and Stu McLaren, founders of Village Impact.
  • When David is having a bad day, what does he do to get himself out of his funk?
    • He goes to the gym and listens to the Mormon Tabernacle Choir.
  • What book does David recommend to those seeking a more successful path in life?
    • The holy scripture for any faith you belong to.
  • What are the best piece of advice David has received?
    • Don’t be a workaholic, and prioritize your life in favor of your family.


Do Well & Do Good Challenge Nomination:

“Village Impact, formally known as World Teacher Aid, is a Canadian charity dedicated to bringing education to students in rural areas of Kenya.

Partnering with the local Kenyan government and VICDA (a Kenyan NGO), Village Impact has successfully built 11 schools. That’s 88 classrooms in Kenya, giving over 3000 students a daily education.

As an organization we chose to focus on education as it’s the gift that keeps on giving.

Donate a classroom and it will be a gift for years to come.

Our schools are not your typical school. Instead of just providing education, we make our schools awesome by fostering entrepreneurship.

With this focus the kids then become the spark that reignites the growth within their communities and villages.

With this in mind, we have created several entrepreneur opportunities for students within our high schools. These include yearly summits set to inspire and teach about entrepreneurship as well as business clubs and contests within our schools.

Together, Village Impact is dedicated to connecting the two villages (Kenya and the world), to have a lasting impact locally and globally.

Together we can learn from each other and help each other grow, resulting in lasting change.”

About Village Impact

Link to Donate


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