Industrial design impacts our daily lives more than we realize. But what separates good design from great design? In episode 86 of Brand Story, we hear from Robert Brunner, Founder/Partner at Ammunition, about the philosophy behind creating industry-defining products. From game-changing innovations like Beats by Dre and Square to the balance of risk, creativity, and business strategy, we dive into the impact design has on shaping culture and brand perception.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/designing-iconic-products

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Introduction - Robert Brunner

(02:01) Industrial Design - The Purposeful Creation of Things

(04:54) Risk Avoidance is the Road to Mediocrity

(07:26) Designing Beats By Dre

(14:57) Marketing Beats by Dre - Integrating into Sports & Music

(18:07) Great Industrial Design is Transformative

(19:18) If Two People Have the Same Gut Feeling, You Have a Brand

(24:38) Robert's work with Square - Reimagining Point of Sale

(29:42) A Commitment to Craft - Design is an Inherently Human Pursuit

(33:04) Robert's Life Chapter - Storytelling

(34:23) Empathy is an Undervalued Trait