Hello listeners, welcome to another episode of *Trustbuilders*. I'm your host, Hannah Eisenberg, and today we’re diving into a critical topic that might just transform the way you look at sales and marketing in the age of AI.

In this episode, we'll explore the powerful role trust plays in driving sales and bridging the trust gap with your customers. We'll uncover four mantras to help you build trust by answering buyer's questions honestly and transparently—especially when others won't. We'll also discuss why ignoring buyer's questions, a strategy known as "ostrich marketing," is a surefire way to lose potential customers.

Additionally, we'll share five pivotal topics guaranteed to boost your traffic, leads, and sales. Empathy in emails, the use of AI avatars for personalized video interactions, and the impact of educational, transparent content will all be covered. We’ll highlight the importance of updating your content to keep it relevant and introduce effective video strategies to capture your audience within seconds.

You'll learn why Marcus Sheridan’s article on cost and price generation was worth $35 million in revenue and why your sales team should collaborate closely with content creators to deliver real, expert knowledge. We’ll touch on the evolution of marketing from the days of SEO and blogging to today’s AI-driven era, where trust and expertise are more critical than ever.

Before we dive in, don't forget to check out Marcus Sheridan's book "They Ask, You Answer," and consider completing our workbook and booking a 30-minute discussion for personalized feedback.

Get ready for a value-packed episode that promises to elevate your sales and marketing game—let’s get started!

04:19 Shift to chatbots for instant answers predicted.

07:17 Buyers are impatient, distrusting and wary.

11:14 Always prioritize building trust with your buyers.

13:22 Buyer's trust gap overcome by asking questions.

19:16 Prefab vs. traditional homes, ventilation, features.

22:56 Marcus Sheridan saved failing pool company, earned $35M.

24:44 Use bottom-of-the-funnel content, engage sales team.

29:30 Prospect lead - meet before actual interaction.

31:38 Questions on price, value, and fit explained.

35:54 Tips for video production and editing tools.

37:31 Buyers want trusted advisor, not pushy salesperson.

43:34 Authenticity, empathy, and pausing in sales conversations.

44:57 Demonstrate empathy in emails, use AI avatars.

49:04 Seeking feedback and questions, grateful for input.