Why do selling and marketing so often feel like an uphill struggle? I believe it’s because we’re often trying to persuade people to get interested in the products or services that we have created. It’s tough to convince someone they really need something they don’t even know about. Trying to sell coaching or consulting can be especially hard when the people you’re pitching at haven’t even begun to consider those services.

But here’s the secret to making marketing easier: switch your perspective 180 degrees.

Instead of trying to find people for what you’re selling; trying making and selling what your people are interested in and asking for.