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Episode 45: Finding New Audiences with Elaina Jadin and Marie Robinson
Episode 4530th July 2020 • Hybrid Pub Scout Podcast • Hybrid Pub Scout Podcast
00:00:00 00:41:18

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You’ve self-published a book. Congrats! Now how do you find your readers? On this episode, Emily sat down with prolific romance authors Elaina Jadin and Marie Robinson to discuss just that, along with the best marketing tools you can use to to find--and keep--an enthusiastic army of fans. They also chat about how having a co-author ultimately benefits a book, how you can still love a story that you’re writing to market, and why writing a book with an end in mind but not so much the rest of the journey can stretch your writing and make you better at it. And if you’ve ever wondered if you should self-publish your book on platforms that aren’t Amazon, Marie is here to tell you: Yes. Yes, you should.

Transcripts

Emily Einolander:

Quick announcement before we get

Emily Einolander:

started, we've put together something special for you called

Emily Einolander:

the hybrid pub Scout guide to picking your publishing path,

Emily Einolander:

and that's what it's about. You'll get checklists for what

Emily Einolander:

you can expect if you choose to work with a publishing company

Emily Einolander:

versus if you decide to go it alone. We've linked it in the

Emily Einolander:

show notes and on our social media, and it's free, so go get

Emily Einolander:

it.

Unknown:

You welcome

Emily Einolander:

to the hybrid club Scout podcast with me,

Emily Einolander:

Emily einlander, we're mapping the frontier between traditional

Emily Einolander:

and indie publishing, and today's guest is Elena Jaden.

Emily Einolander:

Elena spends most of her free time dreaming up her next story.

Emily Einolander:

She found her love of writing at a young age. Her favorite

Emily Einolander:

rebellion was staying up past bedtime to read books and

Emily Einolander:

scribble stories under the covers. Elena has been writing

Emily Einolander:

ever since, and still stays up late to sneak in words when

Emily Einolander:

everyone else is asleep. After living in various parts of the

Emily Einolander:

country, Elena settled in the Eastern US with her family and

Emily Einolander:

their many pets. She loves dark coffee, big slices of pie,

Emily Einolander:

family game night, city skylines at night, watching it snow and

Emily Einolander:

laughing at her husband's antics. She co writes as Bethany

Emily Einolander:

Jaden and Bella Blake. Her romance books have sizzling

Emily Einolander:

chemistry, relatable heroines, sexy leading men and sweet

Emily Einolander:

happily ever afters. Thanks for coming on, Elena,

Unknown:

thanks for having me. Hello, and

Emily Einolander:

we also have our illustrious guest host who

Emily Einolander:

comes on sometimes, Marie Robinson, Thanks, Marie.

Unknown:

Hi everybody. All right,

Emily Einolander:

so first I'd like to kind of, it's, it's

Emily Einolander:

been, you know, it's, it's Sunday morning. We're a little

Emily Einolander:

bleary eyed because we've all been staying up late, scribbling

Emily Einolander:

words, right? Oh, yeah. So let's talk about things that make us

Emily Einolander:

happy. So Elena, what's your what's your guilty pleasure?

Emily Einolander:

Right?

Unknown:

Now, I have been catching up on all the new

Unknown:

seasons of my favorite shows, a lot of binge watching. I love

Unknown:

when I can just sit down and immerse myself in a good show.

Unknown:

And I've been eating a lot of lemon cream cake, too much.

Emily Einolander:

Probably, lemon is the king of flavors.

Unknown:

I just did not a kick. Like, I go and I, you know, I

Unknown:

have, like, times where I'm like, oh, chocolate cake, or

Unknown:

pecan pie, or whatever. Like, my sweet tooth will kind of switch

Unknown:

around. But right now, it's definitely the lemon cake.

Emily Einolander:

Bree is like, shaking your head like

Unknown:

she doesn't like lemon cake.

Emily Einolander:

I already called her Bree. Okay, Marie,

Emily Einolander:

what is your guilty pleasure? At the moment,

Unknown:

I'm going to be sanctimonious here and be like,

Unknown:

I don't believe there's anything called or really a guilty

Unknown:

pleasure, because you should just embrace that you love

Unknown:

things

Emily Einolander:

That's right. I'm talking to Romance Writers

Emily Einolander:

right now.

Unknown:

Yeah, okay,

Emily Einolander:

now you know what I mean.

Unknown:

I'm pretty similar, actually, just watching my

Unknown:

favorite shows, like I'm catching up slowly on shits

Unknown:

Creek the last season, and it's already made me cry so many

Unknown:

times, but I love it, and then I binge watched a father brown

Unknown:

season seven on Brit box, and it was worth it every minute. I

Unknown:

love it. And now I have to wait for season eight, and I'm sad.

Emily Einolander:

I think that Moira rose can probably help us

Emily Einolander:

with her vocal exercises next time we podcast.

Unknown:

Absolutely I

Unknown:

love her character.

Emily Einolander:

She's great. Have you guys seen the

Emily Einolander:

Christopher Guest movies with her in it? Best in Show, waiting

Emily Einolander:

for Guffman.

Unknown:

Oh, Best in Show. I don't know about the other one.

Emily Einolander:

I That's your homework.

Unknown:

I'm bad at movies. You'll love

Emily Einolander:

it actually, like it's, I would venture to

Emily Einolander:

say you can watch Best in Show with your kid. Like, is that

Unknown:

one has Greg Kinnear in it? Right? Best in Show?

Emily Einolander:

No, no, I'm thinking of a different one

Emily Einolander:

then, but Eugene Levy is still her husband in it.

Unknown:

Oh, okay. I thinking, okay, yes, I think I have seen

Unknown:

that one, yes, but they're a great pairing, those two,

Unknown:

they're great pairing.

Emily Einolander:

They really are. It was a very nice choice,

Emily Einolander:

yeah, yeah, to make a TV show. Okay, so Elena, I'm going to ask

Emily Einolander:

you how long you have been self publishing and how many books

Emily Einolander:

you've written.

Unknown:

So, um, I think I'm coming up on four or five years.

Unknown:

I've lost track at this point, and my I had to look up how many

Unknown:

books I've written because I wasn't actually Sure. And my

Unknown:

dashboard tells me I've written 46 but some of those are

Unknown:

multiple. Editions or print versions. So if I take those

Unknown:

out, I think I'm hovering somewhere around 27

Emily Einolander:

different books. That's a lot of books.

Unknown:

Yeah, some are shorter than others. You know, they're

Unknown:

not all epic novels. So that 4647

Emily Einolander:

works,

Unknown:

I would say, well, 27 different ones.

Emily Einolander:

Oh, 27 I said, Yeah, seven, yeah. Well, I'm

Emily Einolander:

impressed. How many of those are series? And how many different

Emily Einolander:

series have you done?

Unknown:

Okay, so I kind of think of series in different

Unknown:

ways. So I have three continuous series where the story stretches

Unknown:

across all the books in the series, and you have to read

Unknown:

them in order for them to make sense. And then I have a series

Unknown:

where the books are standalone, but they're set in the same

Unknown:

world, and they have interconnected elements. And

Unknown:

then I also have two collections, and again, the

Unknown:

stories are standalone in those but and they're not actually

Unknown:

related. There's not interconnecting pieces, but

Unknown:

they're written in the same style, and they have a common

Unknown:

theme, so they feel like a, kind of like a tight collection,

Emily Einolander:

okay? And those are, those are all

Emily Einolander:

romance. They're all romance, yes, yeah, in different in

Emily Einolander:

different style.

Unknown:

Little different. Yeah, different. You know, some are

Unknown:

contemporary, some are reverse harem. They're just, they're

Unknown:

kind of, but they're all romance. That's the connecting,

Unknown:

that's the thing that ties them all together.

Emily Einolander:

Okay, so why is that? Why did you choose

Emily Einolander:

romance?

Unknown:

So I've been writing since, well, for as long as I

Unknown:

can remember, really, and when I learned about self publishing

Unknown:

and the idea that I could actually publish these books

Unknown:

myself, because I just always wrote for me, and I never really

Unknown:

had any interest or intention of publishing them and doing that,

Unknown:

and my Family and friends had always encouraged me, and I'm

Unknown:

just like, No, I'm happy writing my little stories for myself.

Unknown:

I'm fine. But then there was a kind of a life change event that

Unknown:

happened about five years ago, and I started thinking like it

Unknown:

was a deep reevaluation of, what am I doing with my life? What do

Unknown:

I really love? What do I want to spend my time doing? And I

Unknown:

really wanted to pick something that that spoke to me, that felt

Unknown:

I felt energized about to get up and do every day. And so I

Unknown:

started looking at self publishing, and I I had some

Unknown:

friends who were already doing it. And when I was thinking

Unknown:

about the types of stories that I wrote, I went back and looked

Unknown:

at a lot of my stories, they all had elements of romance. I mean,

Unknown:

some were thrillers and suspenseful, but they still had,

Unknown:

like, a very heavy romance plot line. So that just felt

Unknown:

naturally, like I love telling those relationship stories like

Unknown:

I gravitate towards that the dynamics of two people falling

Unknown:

in love and the obstacles they have to overcome, like it really

Unknown:

resonates with me.

Emily Einolander:

So you two, Marie and Elena are writing a

Emily Einolander:

series together right now. How did that come about?

Unknown:

We wrote a standalone last year, and that went really

Unknown:

well, and we had been talking we've been friends for a while,

Unknown:

and we've been talking about doing something together. And

Unknown:

you know, you never quite know when you're starting on a new

Unknown:

project, or especially with someone you haven't written with

Unknown:

before, how that's going to go. But our standalone was really

Unknown:

fun to write, and I really enjoyed it. And we started

Unknown:

talking about, what did we want to do next? Like we were just

Unknown:

kind of vaguely musing about future books. And sometimes an

Unknown:

idea just grab you, you know, and it just demands to be told.

Unknown:

And I feel like that happens simultaneously for both of us

Unknown:

with with this new series, we were just lightly brainstorming,

Unknown:

and we knew the general direction we wanted to go, that

Unknown:

we wanted to write dark romance. But it seems to me, at least

Unknown:

that this story just captivated both of us very quickly, and it

Unknown:

grew into this vivid, rich world, and it kind of took on a

Unknown:

life of his own and swept us along with it. And we've both

Unknown:

talked about how we're a little bit obsessed with this story, so

Unknown:

we just, I kind of set other projects aside, because this one

Unknown:

is just like, it will not let me go.

Unknown:

Yeah, that's what I was thinking. As Elena was

Unknown:

responding, we're definitely obsessed with this series, like

Unknown:

it just has dug its teeth into us, which is a slight pun.

Emily Einolander:

Why is that funny? Oh,

Unknown:

because it's about wolf shifters. So you know, they have

Unknown:

fangs and

Emily Einolander:

Oh, and you all know what? That is now

Emily Einolander:

because of the New York Times,

Unknown:

but there's no impreg Anyways,

Emily Einolander:

damn,

Unknown:

I just, I thought it was so funny that there was this

Unknown:

whole Omega verse in New York Times. Anyways, yeah, I've kind

Unknown:

of been the same that I've set aside other projects because

Unknown:

this story is just so it's demanding to be told. It's one

Unknown:

of those that you'll hear authors talk about them how they

Unknown:

like, they struggle sometimes with some and then also this

Unknown:

other one will just be like, No, you have to write me. I was

Unknown:

telling Elena. I was like, Okay, I need to take a day off and,

Unknown:

like, just do something else. And then I started working on

Unknown:

it. And she was like, Are you supposed to be taking this day

Unknown:

off? And I was like, right?

Unknown:

Whoops, we were actually supposed to take what we had

Unknown:

talked about, maybe a month or a couple weeks off between books

Unknown:

at and that didn't happen that lasted for maybe a day or two,

Unknown:

and then we were right back into it, like we can't let it, we

Unknown:

just can't set it down. It talks to us even when we're not we're

Unknown:

trying actively to not focus on it. And it's like, it's like,

Unknown:

you must write

Emily Einolander:

as a life of its own. Yeah, now, Marie, we

Emily Einolander:

have talked a lot. You've been on hybrid pub Scout panel

Emily Einolander:

interviews a couple times, and you're very, like, adamant about

Emily Einolander:

writing to market in a lot of cases. So how does that come to

Emily Einolander:

come to play into the in this collaboration? Because it sounds

Emily Einolander:

like you really, really love it at the same time and and I'm I

Emily Einolander:

was in the understanding that that's not always necessarily

Emily Einolander:

the case.

Unknown:

Yeah, no, it's not always the case. But just like I

Unknown:

said, with the knowing your audiences, there is no reason

Unknown:

why you can't love a story that's also to market in the

Unknown:

sense of, we knew that dark was pretty popular with our

Unknown:

audiences, and we know that paranormal wolf shifters is

Unknown:

popular, and we just, we really wanted to do something with

Unknown:

both. And so we were like, you know, we've loved this dark idea

Unknown:

of this broken woman who's essentially sold by a scumbag ex

Unknown:

boyfriend to mafia wolf shifters because they're bad asses and

Unknown:

not they're not this typical Prince Charming. And we like

Unknown:

that. That's something we both like, is we like the bad boys

Unknown:

with golden hearts, basically, and readers like those, too. And

Unknown:

so we were like, okay, readers like these, and we know that

Unknown:

they like the feels. So we're venturing slightly off market

Unknown:

technically, because people haven't been putting this dark

Unknown:

mafia shifter together, really. And so we're like, okay, we

Unknown:

really think this is going to be fine, though, and do really well

Unknown:

because we're resonating with it so much, and it's really our

Unknown:

favorite. Reviews are the ones that are like, I did not expect

Unknown:

to love this as much as I did.

Emily Einolander:

Marie, you said that you your audience

Emily Einolander:

would love this sort of thing. Was this something that you kind

Emily Einolander:

of directed toward the people who were already reading your

Emily Einolander:

books, or what you were seeing in the general area you've been

Emily Einolander:

writing in,

Unknown:

kind of both. We both have pretty die hard fans that

Unknown:

are like, I will read whatever you write. And a lot of them, a

Unknown:

lot of mine, cross over with Elena's. Elena is definitely a

Unknown:

more established author, and she's been around for longer.

Unknown:

And so, well, you're shaking your head, but you're, you're

Unknown:

more established compared to me, in this genre and and so really,

Unknown:

we saw what was going on in the big Facebook groups, what they

Unknown:

were requesting, what they were wanting, wrecks of and what

Unknown:

books they were talking about, and really, so we made like, a

Unknown:

three circle Venn Diagram of her readers, my readers, and the

Unknown:

people we haven't reached. And yeah, and we found what we

Unknown:

wanted and found a story that is, you know, took over our

Unknown:

brain and is still taking over our brain and keeps growing.

Emily Einolander:

So it's kind of that whole preparation meets

Emily Einolander:

opportunity equals luck thing, yes, yep, you found the perfect

Emily Einolander:

like combination of things you like and things that other

Emily Einolander:

people like.

Unknown:

I yeah, I agree with that. You know, we do have

Unknown:

discussions like we will have when we're brainstorming ideas,

Unknown:

because we, when we write, we have a loose idea of where we're

Unknown:

going, and there's certain ideas we have that we know we're going

Unknown:

to include, because. We're both really excited about those. But

Unknown:

then, you know, we let the story kind of meander as as it needs

Unknown:

to along the way, which is exciting for us, because we get

Unknown:

a sense of discovery as we're writing, and we get to keep that

Unknown:

excitement of what's going to happen for ourselves as well.

Unknown:

But we have had discussions where we have wild ideas, we'll

Unknown:

just throw stuff out there. And sometimes we're like, yeah, in a

Unknown:

different genre or different book or a different series, that

Unknown:

might work, but I think that's not going to work for this

Unknown:

market so but we have so many ideas to pick from. It's never

Unknown:

like we're compromising the story to choose to write to

Unknown:

market. It's always just we could go this direction, this

Unknown:

direction, this direction. What makes most the most sense for

Unknown:

this story. And I like that. I like it. So there's some

Unknown:

fluidity there. But then we're also, we're both business

Unknown:

minded, so we're keeping an eye on that too.

Emily Einolander:

So do you have a general outline of how the

Emily Einolander:

series is going to go, because it sounds like you've given

Emily Einolander:

yourself a lot of freedom to just kind of what you get, what

Emily Einolander:

we call the pantser thing, where you fly by the seat of your

Emily Einolander:

pants as you're right, but I know that that's you're very

Emily Einolander:

organized At the same time

Unknown:

we are organized. I I feel like sometimes, but

Unknown:

sometimes we have to backtrack, like we'll get really organized

Unknown:

and we'll have an outline, and then we'll have to redo it,

Unknown:

which is what we're currently in the middle of doing right now

Unknown:

with one of the books. But we both have a vision of how the

Unknown:

book ends. It's the the road and the journey to getting there,

Unknown:

that's that still has a lot of freedom on it, but we know we

Unknown:

kind of already have the concept. We have a vision of

Unknown:

like that, that gorgeous final scene in our heads. So it's just

Unknown:

it's a lot of fun getting there. And we do, we do get organized.

Unknown:

We do have a plot outline. We we tweak it as we need to sometimes

Unknown:

Brio, sit down to write a chapter and it just doesn't feel

Unknown:

right like the words, you know, and we've both learned over time

Unknown:

not to fight when the words aren't flowing and something

Unknown:

stuck, it means probably something needs to be changed,

Unknown:

and not to force it. And usually, once we percolate on

Unknown:

it, we come up with something even better that's amazing. So

Unknown:

when she comes to me and says, This isn't working, I think I

Unknown:

need to do something different than I am, like, I try to stay

Unknown:

open to that, because I'm like, Yeah, it'll probably make for a

Unknown:

better story. Yeah.

Unknown:

And every time Elena's come back, because Elena uses Alpha

Unknown:

readers, and our alpha readers are great.

Emily Einolander:

So what's that Elena?

Unknown:

So, you know, everybody's heard of beta

Unknown:

readers, which get our chapters after we've both worked on them,

Unknown:

and we send them to the beta readers, and they give us

Unknown:

feedback. I have a few Alpha readers, and I don't use all of

Unknown:

them for every story. Sometimes there's, you know, I don't, I

Unknown:

don't need all that feedback, but I usually have at least one,

Unknown:

and it's kind of like I'll send them and I'll say, give me, you

Unknown:

know, your high level feedback, like, not nitpicking or anything

Unknown:

like that, but just, does this flow? Does it feel right to the

Unknown:

characters be authentic to you? Because they're they're really

Unknown:

invested in the stories, and so they get to know these

Unknown:

characters almost as deeply as we do. And so, you know,

Unknown:

sometimes they'll say, you know, I don't think so. And so would

Unknown:

say this, and I'm like, Yeah, you know, it usually she points

Unknown:

out things that I was questioning, that I was maybe

Unknown:

struggled with, or that Bri felt like maybe this little part is

Unknown:

off, but I'm not sure what to do with it. And so we kind of pass

Unknown:

it by an alpha reader to see if they pick up those same things.

Unknown:

And if they do, then we know it's stuff that needs to be

Unknown:

fixed. But basically it's before the beta readers,

Unknown:

yes. So anytime we get the feedback from the Alpha readers

Unknown:

and they're like, This doesn't feel right. And we've had a

Unknown:

couple chapters that the entire chapter basically was like, Uh,

Unknown:

we're not sure if this is right for it yet. And so we don't

Unknown:

delete the words. We cut them and put them into another

Unknown:

document so we can use them later, because that's what you

Unknown:

should always do if you're an author or a writer or a blogger

Unknown:

anyways, never completely delete your words. Keep them. No Never,

Unknown:

always keep them. But every time I've rewritten a chapter and

Unknown:

then Elaine has gotten her hands on it, it's always been better.

Unknown:

And both chap or two chapters that we've done that with have

Unknown:

like the favorite, most powerful scenes of our readers. So I've

Unknown:

never regretted having to rewrite a chapter with this

Unknown:

series.

Emily Einolander:

I love it. That's very good. So how do your

Emily Einolander:

readers find your books? I know that you have some sources of

Emily Einolander:

existing readers. But then you also have to go get new ones.

Emily Einolander:

What do you do to do that?

Unknown:

That's a good question. I feel like that's the eternal

Unknown:

question.

Emily Einolander:

Yes, that's why I asked.

Unknown:

I think there's a lot of different avenues. You just

Unknown:

have to find what works for you, and that changes over time.

Unknown:

Sometimes, I mean, you know, you want to try to get that organic

Unknown:

visibility on Amazon, which is really hard. That's you're

Unknown:

constantly, you know, swimming upstream on that one. So I think

Unknown:

a lot of people like I ask one of my questions when joining my

Unknown:

Facebook group, my reader group is, where did you hear about

Unknown:

where did you hear about me? And I love reading the answers to

Unknown:

those questions, because it lets me know where you know where

Unknown:

things are coming from. There's a lot of traction for the

Unknown:

specific niche that we write in Facebook groups, so a lot of

Unknown:

readers will find us from there. The just general browsing on

Unknown:

Amazon, getting into similar books that are appealing to

Unknown:

readers, getting into their also bots and ads on their page and

Unknown:

things like that. Yeah, it's just, it's, it's kind of

Emily Einolander:

all over the place. And did you say an also

Emily Einolander:

bought,

Unknown:

also bought. So Amazon's currently experimenting

Unknown:

with the also bots. But if you look at a book page, there's

Unknown:

always books that are, you know, customers who read this book

Unknown:

also bought these other books. And if you have a book, if

Unknown:

there's book out there that's similar to yours, with maybe the

Unknown:

same tropes or the same theme or the same type of fields, and

Unknown:

your your book is listed in their also bots. Then readers

Unknown:

will see those as a suggestion and possibly click on that and

Unknown:

read your book. So you you want those reciprocal also bots to

Unknown:

appear, but Amazon's experimenting with those.

Unknown:

Sometimes the also bots don't show up. Instead, it's a it's a

Unknown:

row of books that say you may like these books, or readers who

Unknown:

read this book also like it's there. So it's it's not as

Unknown:

reliable of a method to get visibility as it used to be.

Unknown:

It's kind of up and down right now, because I guess they're

Unknown:

trying to figure out what makes the most sense to their

Unknown:

customers, as far as like showing them products that

Unknown:

they're interested in.

Emily Einolander:

So it sounds like so when you were saying

Emily Einolander:

that you get the answers from your Facebook users, that's when

Emily Einolander:

they click to join your group. The little survey comes up,

Unknown:

yeah, the little questions to join, you know,

Unknown:

everybody has something a little different. Some will say, we

Unknown:

discuss things that are, you know, adult content in here. Are

Unknown:

you okay with that, you know, and you write, you know? Yes, I

Unknown:

think I just asked two really simple questions right now. One

Unknown:

is, where did you hear about Elena Jaden books? And the other

Unknown:

one is, what's your favorite color? Because I just, I don't

Unknown:

know I like that one, and it's a really simple one. So people

Unknown:

will put you know that they a lot of people say that they got

Unknown:

it. They heard about me from a friend. So I feel like that is

Unknown:

very, very powerful. The readers suggesting books to each other.

Unknown:

You know, word of mouth that's still huge, even in you know,

Unknown:

with all the promo and advertising you can do, still,

Unknown:

word of mouth is still really powerful.

Emily Einolander:

So aside from the organic and just existing

Emily Einolander:

platforms that you have, what are the tools that you use for

Emily Einolander:

your marketing and outreach to, you know, the practical ones.

Unknown:

So each book is a little different. I kind of

Unknown:

approach how I do advertising a little differently. I had one

Unknown:

series get a lot of traction in Facebook groups, and I didn't

Unknown:

have to do a lot of advertising outside of Facebook groups for

Unknown:

that, for that series to really grab hold. But then I had

Unknown:

another series that just never got traction that way at all,

Unknown:

and but I but it did really, really well with AMS ads, with

Unknown:

Amazon ads. And whereas the other series didn't, I couldn't,

Unknown:

I could never get a good ROI, you know, a return on that other

Unknown:

series. So I just had to kind of split the way that I was

Unknown:

approaching each of those series and do them differently, even

Unknown:

though they're in the same genre, and they have similar,

Unknown:

you know, storylines, like they should appeal to the same

Unknown:

readers, but they didn't, for some reason. And I know part of

Unknown:

it was the covers, but that's okay, because I'm reaching

Unknown:

almost two different audiences with those series, and then they

Unknown:

eventually, you know, go back and look at the other series. So

Unknown:

that's kind of. Interesting. So I've learned I have to approach

Unknown:

each book a little bit like it's its own. It's its own little

Unknown:

baby. I have to treat it differently. So I do use paid

Unknown:

promotion, like newsletters services. I use AMS ads, I and I

Unknown:

do use Facebook ads sometimes, as well as my own newsletter and

Unknown:

my own reader group and interacting in other reader

Unknown:

groups, because I'm a reader myself, and I enjoy being part

Unknown:

of those groups. And so, yeah, it's just and I'm still trying

Unknown:

to figure that out, like marketing is still a thing that

Unknown:

I feel like I could learn about forever and never, you know,

Unknown:

never be a master at

Emily Einolander:

Yeah, I think a lot of people feel that way.

Emily Einolander:

Yeah, Marie, how do you two split it up your marketing

Emily Einolander:

duties, and do you have a strategy going in on how you'll

Emily Einolander:

do that? Or do you just kind of do your best?

Unknown:

We kind of just do our best, especially because Elena

Unknown:

is so much better at marketing than me, shaking her head. And

Unknown:

the reason why I say she's so much better is because she's put

Unknown:

more effort into learning it, whereas I'm just like, stomping

Unknown:

my feet over here and being like, why can't I write 3000

Unknown:

words a day? And that's just it like, why can't I just publish

Unknown:

books every month and not have to deal with anything? But I am

Unknown:

now starting to get better at marketing, like Facebook ads and

Unknown:

AMS ads. I'm doing challenges and courses for that, and I,

Unknown:

yeah, I'm one thing Elena's better at, and I'm not sure if

Unknown:

it's better, but she's put in the time for it is, I have no

Unknown:

idea, other than like services, like rams promo book Stacker, I

Unknown:

think is what It's called, that I don't know what newsletters

Unknown:

are effective. I haven't I don't sign up for newsletters myself,

Unknown:

like for books. I have BookBub, but that's really it, and book

Unknown:

barbarian, but I don't have I don't sign up to anything else,

Unknown:

because I always get my books from word of mouth, and so I

Unknown:

don't know which ones are good to send my

Emily Einolander:

books out of Elena. Tell us more about these

Emily Einolander:

newsletters. Then, is it just a author's personal newsletter

Emily Einolander:

that you cross promote, or is it different, whole different

Emily Einolander:

service?

Unknown:

It's usually there's, you know, you can do cross promo

Unknown:

with other authors, as long as your book is going to appeal to

Unknown:

their readers and vice versa. Because I feel like that's a

Unknown:

important thing. When I first started out, I would, I would

Unknown:

cross promo with anyone, because I was just, you know, I was so

Unknown:

excited to get my book out there, but then you but then you

Unknown:

end up with an issue where you've got, like, you know,

Unknown:

going back to talk to the also about the also bots. It's you'd

Unknown:

end up with just such a huge range of books in your also bots

Unknown:

that were not like they were not similar to your books, and they

Unknown:

were not going to appeal to the same readers. So you're kind of

Unknown:

shooting yourself in the foot. So like, short term, you might

Unknown:

have, you know, found some new readers, but long term, you've

Unknown:

messed up your, you know, your long term game. So these are

Unknown:

mostly, when I talk about newsletter services. They're,

Unknown:

they're actually services. This is, this is what they do.

Unknown:

There's some out there, raising bookshelf full hearts. They're

Unknown:

all romance oriented. They they have a lot of readers that are

Unknown:

looking for good deals. Most of them require you to have your

Unknown:

book on a sale price. You can't. It's really hard to find places

Unknown:

that you can advertise your book full price, and even in on the

Unknown:

services that you can do that you're not going to have as much

Unknown:

reach because these a lot of people have signed up for the

Unknown:

deals. It's kind of like book bub. They're not going to

Unknown:

advertise a full price book. You're always getting a deal

Unknown:

when you know in your book club newsletter. So these are kind of

Unknown:

like the book Bub idea, but on a smaller scale. Whereas book Bub

Unknown:

has potential to reach millions of readers, these would reach

Unknown:

1000s of readers. So when you do a lot of those, you know, you

Unknown:

kind of stack them together, maybe you spread them out over a

Unknown:

couple days. Or if you want to have a really big release, maybe

Unknown:

put them all together on one day or in a short span of time. And

Unknown:

so I'm sure there's overlap between these different

Unknown:

services. Like, there's probably readers who are signed up to

Unknown:

more than one of them, so your your returns kind of diminish

Unknown:

over time because of that. Like, eventually you've reached pretty

Unknown:

much every buddy who's going to sign up for one of these, but

Unknown:

they still can really help. To get the word out there that you

Unknown:

have a new book out, or that you have a really killer sale going

Unknown:

on, and maybe you reach some new people that way. So these are

Unknown:

services that you'd sign up for there. A lot of them are run by

Unknown:

authors, but they're not the author's personal newsletter.

Unknown:

They're they're separate from that.

Emily Einolander:

Okay, so switching gears a little bit.

Emily Einolander:

Can you tell us a little bit? You both go wide, right? Like

Emily Einolander:

you're not just on Amazon.

Unknown:

I do, I don't think Elena, do you?

Unknown:

Are you white? I was, I was wide for about a hot 30 seconds. But

Unknown:

I'm all

Emily Einolander:

in on Amazon right as of right now. Well,

Emily Einolander:

this is great then, so we can contrast compare. Yes, a little

Emily Einolander:

bit. Marie, do you want to start talking about your experience

Emily Einolander:

being on more platforms selling on on platforms that are not

Emily Einolander:

Amazon?

Unknown:

Yeah. So it I found out. So basically, when I went

Unknown:

wide, it was because the first series I wrote really kind of

Unknown:

flopped, like I was on with Amazon, because the genres was

Unknown:

really Kindle Unlimited, heavy readers, and it just it was

Unknown:

doing nothing. Well, it wasn't doing nothing, but it wasn't

Unknown:

doing what I wanted it to, and it was to the point where I was

Unknown:

like, Look, if I'm only making this much money making myself

Unknown:

exclusive to Amazon, there's really no reason why I shouldn't

Unknown:

reach out or pull back the exclusive agreement and go to

Unknown:

the other vendors like Barnes and Nobles or Scribd or etc, in

Unknown:

the libraries and such. And so I did that with this series. I

Unknown:

went all the way out, and it is now. The series is over a year

Unknown:

old now, and it's consecutively my best seller now, because

Unknown:

people buy the book. It's at a higher price than it was on

Unknown:

Amazon. And I mean by higher price, I'm just mean it's like

Unknown:

399 instead of 299 but people are actually buying it. And I

Unknown:

found that I put the first book for what's called a permafree

Unknown:

Basically, it's always free, so you don't have to buy the first

Unknown:

book. And I remember my husband being like, but aren't you gonna

Unknown:

lose money? And I was like, I mean, I might technically, but

Unknown:

if that, I know I have good sell through and read through from

Unknown:

Book One to book two. And so if I get them to sell through, they

Unknown:

start buying the books. And I have found that that is, I've

Unknown:

made way more money with this series now going wide and

Unknown:

offering book one for free and so, and that's specifically with

Unknown:

my romantic fantasy. And so I was talking with Elena earlier,

Unknown:

or, I think, just a couple days ago, about how I'm going to

Unknown:

start taking all of my romantic fantasy wide, because these

Unknown:

readers are willing to pay for it, and there's readers on the

Unknown:

other vendors that want these style of books, and so that's

Unknown:

what I'm going to do with it.

Emily Einolander:

So are you not allowed to do a free book as the

Emily Einolander:

first in your series on Amazon? Do you think that's like the

Emily Einolander:

main deciding factor. Do you think just people who read that

Emily Einolander:

genre read on different platforms?

Unknown:

So Amazon is really, really they're persnickety. They

Unknown:

they tell you that when they So, the way you get a free book on

Unknown:

Amazon is you have to ask them to price match, you literally

Unknown:

can't publish a book for free on Amazon. The closest you can do

Unknown:

it is Kindle Unlimited, and that's only you know the free to

Unknown:

read if you had the subscription, whereas, and

Unknown:

that's exclusive, correct? And that's when you're exclusive to

Unknown:

Amazon. And so, but when you go through the other distributors,

Unknown:

you can set the book for free. And so then you have to ask

Unknown:

Amazon to be like, Hey, can you price match this? And they'll

Unknown:

tell you, sometimes it's like, we don't have to, but we're

Unknown:

going to.

Emily Einolander:

And this is my idea, exactly.

Unknown:

And so, yeah, I'm sorry. I just noticed there's

Unknown:

like, a drop of water on my wall, and I'm like, Oh, that's

Unknown:

not good. Anyways,

Unknown:

that's why it's you. You can't that's why you have to be wide

Unknown:

if you want to do a permafree Unless you have some special

Unknown:

arrangement with Amazon, which, you know, takes like big, big,

Unknown:

big names. You You have to be wise if you want to perma free

Unknown:

for your first in series, which is a really good marketing tool.

Unknown:

But if it's not on the other vendors, you can't ask Amazon to

Unknown:

price match. So you it won't be free the the cheapest you. Price

Unknown:

it at is 99 cents, which still does okay as a lead into a

Unknown:

series, but it's not as effective as a permafree. But

Unknown:

yeah, I really, I really support free and taking her romantic

Unknown:

fantasy wide. I feel like you were asking, are the readers on

Unknown:

those other vendors? I think a lot of a lot of stuff on Amazon,

Unknown:

is it? There's a lot of flux in the bestseller list and stuff

Unknown:

like that, and a lot of it on the on Amazon, things move at a

Unknown:

really fast pace, and sometimes the really great books that you

Unknown:

can sink your teeth into, like, the romantic fantasy genre has a

Unknown:

lot of books like that. They they don't get as much attention

Unknown:

as other is they would on other vendors.

Emily Einolander:

Oh, because there's more of a, like,

Emily Einolander:

intellectual commitment to it. Some that's not, probably the,

Emily Einolander:

not the best way to say that it takes more brain power to read

Emily Einolander:

them if they're high fantasy.

Unknown:

Yes, I think that is it because, and that's not a bad

Unknown:

thing. Like so much of the fiction that you read through

Unknown:

Kindle Unlimited and through Amazon, it's for escapism and

Unknown:

wish fulfillment. You're not You're wanting the feelings

Unknown:

you're wanting the story you're not wanting to like, have to

Unknown:

think about like, the politics and diving deep down and trying

Unknown:

to pick up hints of foreshadowing and trying to

Unknown:

figure out the complexities you just you want these two people

Unknown:

to fall in love and be happy, and then he wants a little bit

Unknown:

of angst so that you can root for them, and That way that the

Unknown:

Happily Ever Happily Ever After is satisfying at the end.

Unknown:

Whereas when you go with romantic fantasy you want, you

Unknown:

don't want just the happily ever after. You want the world. You

Unknown:

want the fantasy story as well. And they don't read as fast as

Unknown:

the romances and the other fast paced like thrillers, they're

Unknown:

they're ones you have to go slower with, and those are the

Unknown:

readers, or the readers who like that. Really like that, but they

Unknown:

aren't the majority of romance readers, and that's fine, but

Unknown:

you have to target them better.

Unknown:

You have to find your Yeah. You have to find the audience that

Unknown:

loves those books. Yeah, yeah, wow.

Emily Einolander:

Take note, folks who like reading fantasy.

Emily Einolander:

If you go on to different platforms other than Amazon, as

Emily Einolander:

an ebook lover, you can get free things still, yes, even without

Emily Einolander:

Kindle Unlimited. So if you're if you're having moral dilemmas

Emily Einolander:

about Amazon, but you love fantasy and romance. There are

Emily Einolander:

options. You have options.

Unknown:

Yeah, yeah, absolutely.

Emily Einolander:

So what book is your most recent promotion

Emily Einolander:

and why should people read it?

Unknown:

So my most recent book is fawn, which is the first book

Unknown:

in the black Fang barons series that Marie and I are writing

Unknown:

together, people should read it because it is deep and intense.

Unknown:

It has steam and feels all the feels I feel like we have. We've

Unknown:

dug really deep into these characters and what makes them

Unknown:

tick, and I love how the story came together and the way that

Unknown:

it's told. It's, it's a twit. There's, you know, it's a

Unknown:

reverse harem series. So there are three guys, but they're all

Unknown:

very different, and they're hard, very dominant men, but

Unknown:

they each bring something to the table that the heroine really

Unknown:

needs. And I love how that comes about. It's different, and

Unknown:

readers are really resonating with it. So I feel like that's

Unknown:

the one I would suggest.

Emily Einolander:

Well, that's going to be linked in on our

Emily Einolander:

social media and in the show notes. Do you have any social

Emily Einolander:

media platforms that you use?

Unknown:

I'm on Facebook, and I have a readers group, jadens

Unknown:

maidens, and I love interacting with my readers in that group. I

Unknown:

have a Facebook page. I don't interact as much on that one,

Unknown:

and I'm on Instagram as well, but I need to, I really need to

Unknown:

work on my Instagram like it's one of those platforms I'm still

Unknown:

a little intimidated about, you know, I love browsing Instagram,

Unknown:

and I look at what other people are doing, and I'm just wowed by

Unknown:

it. But I need to get my, you know, my Instagram, Instagram

Unknown:

game going other than social media, I'm also all my books are

Unknown:

on Amazon. Elena Jaden on Amazon, so you can find me there

Unknown:

as well. All right.

Emily Einolander:

Bri, where can people find you right now? Wow,

Emily Einolander:

you can

Unknown:

find me on Facebook as well. I have my own Facebook

Unknown:

group. It's Marie Robinson's fan club. I couldn't think of

Unknown:

anything witty, like jaden's maidens. And I'm a bit more

Unknown:

active on Instagram, thanks to my PA, she is helping me figure

Unknown:

it out, and then book Bub is great place to follow me as

Unknown:

well. Just Murray Robinson,

Emily Einolander:

perfect. And you can find us on Facebook, at

Emily Einolander:

hybrid pub Scout, on Twitter, at hybrid pub Scout, Instagram,

Emily Einolander:

hybrid pub Scout pod. Please visit our website, hybrid pub

Emily Einolander:

scout.com and while you're there, click join our troop to

Emily Einolander:

get our new guide, the HPS guide to picking your publishing path.

Emily Einolander:

Please leave us a five star rating and review on your

Emily Einolander:

favorite podcast platform. Thank you, Marie and Elena, thank you

Emily Einolander:

for having me.

Unknown:

I enjoyed talking to you.

Unknown:

It was a lot of fun,

Emily Einolander:

and thanks for giving a rip about books. You

Unknown:

you.

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