You’ve self-published a book. Congrats! Now how do you find your readers? On this episode, Emily sat down with prolific romance authors Elaina Jadin and Marie Robinson to discuss just that, along with the best marketing tools you can use to to find--and keep--an enthusiastic army of fans. They also chat about how having a co-author ultimately benefits a book, how you can still love a story that you’re writing to market, and why writing a book with an end in mind but not so much the rest of the journey can stretch your writing and make you better at it. And if you’ve ever wondered if you should self-publish your book on platforms that aren’t Amazon, Marie is here to tell you: Yes. Yes, you should.
Quick announcement before we get
Emily Einolander:started, we've put together something special for you called
Emily Einolander:the hybrid pub Scout guide to picking your publishing path,
Emily Einolander:and that's what it's about. You'll get checklists for what
Emily Einolander:you can expect if you choose to work with a publishing company
Emily Einolander:versus if you decide to go it alone. We've linked it in the
Emily Einolander:show notes and on our social media, and it's free, so go get
Emily Einolander:it.
Unknown:You welcome
Emily Einolander:to the hybrid club Scout podcast with me,
Emily Einolander:Emily einlander, we're mapping the frontier between traditional
Emily Einolander:and indie publishing, and today's guest is Elena Jaden.
Emily Einolander:Elena spends most of her free time dreaming up her next story.
Emily Einolander:She found her love of writing at a young age. Her favorite
Emily Einolander:rebellion was staying up past bedtime to read books and
Emily Einolander:scribble stories under the covers. Elena has been writing
Emily Einolander:ever since, and still stays up late to sneak in words when
Emily Einolander:everyone else is asleep. After living in various parts of the
Emily Einolander:country, Elena settled in the Eastern US with her family and
Emily Einolander:their many pets. She loves dark coffee, big slices of pie,
Emily Einolander:family game night, city skylines at night, watching it snow and
Emily Einolander:laughing at her husband's antics. She co writes as Bethany
Emily Einolander:Jaden and Bella Blake. Her romance books have sizzling
Emily Einolander:chemistry, relatable heroines, sexy leading men and sweet
Emily Einolander:happily ever afters. Thanks for coming on, Elena,
Unknown:thanks for having me. Hello, and
Emily Einolander:we also have our illustrious guest host who
Emily Einolander:comes on sometimes, Marie Robinson, Thanks, Marie.
Unknown:Hi everybody. All right,
Emily Einolander:so first I'd like to kind of, it's, it's
Emily Einolander:been, you know, it's, it's Sunday morning. We're a little
Emily Einolander:bleary eyed because we've all been staying up late, scribbling
Emily Einolander:words, right? Oh, yeah. So let's talk about things that make us
Emily Einolander:happy. So Elena, what's your what's your guilty pleasure?
Emily Einolander:Right?
Unknown:Now, I have been catching up on all the new
Unknown:seasons of my favorite shows, a lot of binge watching. I love
Unknown:when I can just sit down and immerse myself in a good show.
Unknown:And I've been eating a lot of lemon cream cake, too much.
Emily Einolander:Probably, lemon is the king of flavors.
Unknown:I just did not a kick. Like, I go and I, you know, I
Unknown:have, like, times where I'm like, oh, chocolate cake, or
Unknown:pecan pie, or whatever. Like, my sweet tooth will kind of switch
Unknown:around. But right now, it's definitely the lemon cake.
Emily Einolander:Bree is like, shaking your head like
Unknown:she doesn't like lemon cake.
Emily Einolander:I already called her Bree. Okay, Marie,
Emily Einolander:what is your guilty pleasure? At the moment,
Unknown:I'm going to be sanctimonious here and be like,
Unknown:I don't believe there's anything called or really a guilty
Unknown:pleasure, because you should just embrace that you love
Unknown:things
Emily Einolander:That's right. I'm talking to Romance Writers
Emily Einolander:right now.
Unknown:Yeah, okay,
Emily Einolander:now you know what I mean.
Unknown:I'm pretty similar, actually, just watching my
Unknown:favorite shows, like I'm catching up slowly on shits
Unknown:Creek the last season, and it's already made me cry so many
Unknown:times, but I love it, and then I binge watched a father brown
Unknown:season seven on Brit box, and it was worth it every minute. I
Unknown:love it. And now I have to wait for season eight, and I'm sad.
Emily Einolander:I think that Moira rose can probably help us
Emily Einolander:with her vocal exercises next time we podcast.
Unknown:Absolutely I
Unknown:love her character.
Emily Einolander:She's great. Have you guys seen the
Emily Einolander:Christopher Guest movies with her in it? Best in Show, waiting
Emily Einolander:for Guffman.
Unknown:Oh, Best in Show. I don't know about the other one.
Emily Einolander:I That's your homework.
Unknown:I'm bad at movies. You'll love
Emily Einolander:it actually, like it's, I would venture to
Emily Einolander:say you can watch Best in Show with your kid. Like, is that
Unknown:one has Greg Kinnear in it? Right? Best in Show?
Emily Einolander:No, no, I'm thinking of a different one
Emily Einolander:then, but Eugene Levy is still her husband in it.
Unknown:Oh, okay. I thinking, okay, yes, I think I have seen
Unknown:that one, yes, but they're a great pairing, those two,
Unknown:they're great pairing.
Emily Einolander:They really are. It was a very nice choice,
Emily Einolander:yeah, yeah, to make a TV show. Okay, so Elena, I'm going to ask
Emily Einolander:you how long you have been self publishing and how many books
Emily Einolander:you've written.
Unknown:So, um, I think I'm coming up on four or five years.
Unknown:I've lost track at this point, and my I had to look up how many
Unknown:books I've written because I wasn't actually Sure. And my
Unknown:dashboard tells me I've written 46 but some of those are
Unknown:multiple. Editions or print versions. So if I take those
Unknown:out, I think I'm hovering somewhere around 27
Emily Einolander:different books. That's a lot of books.
Unknown:Yeah, some are shorter than others. You know, they're
Unknown:not all epic novels. So that 4647
Emily Einolander:works,
Unknown:I would say, well, 27 different ones.
Emily Einolander:Oh, 27 I said, Yeah, seven, yeah. Well, I'm
Emily Einolander:impressed. How many of those are series? And how many different
Emily Einolander:series have you done?
Unknown:Okay, so I kind of think of series in different
Unknown:ways. So I have three continuous series where the story stretches
Unknown:across all the books in the series, and you have to read
Unknown:them in order for them to make sense. And then I have a series
Unknown:where the books are standalone, but they're set in the same
Unknown:world, and they have interconnected elements. And
Unknown:then I also have two collections, and again, the
Unknown:stories are standalone in those but and they're not actually
Unknown:related. There's not interconnecting pieces, but
Unknown:they're written in the same style, and they have a common
Unknown:theme, so they feel like a, kind of like a tight collection,
Emily Einolander:okay? And those are, those are all
Emily Einolander:romance. They're all romance, yes, yeah, in different in
Emily Einolander:different style.
Unknown:Little different. Yeah, different. You know, some are
Unknown:contemporary, some are reverse harem. They're just, they're
Unknown:kind of, but they're all romance. That's the connecting,
Unknown:that's the thing that ties them all together.
Emily Einolander:Okay, so why is that? Why did you choose
Emily Einolander:romance?
Unknown:So I've been writing since, well, for as long as I
Unknown:can remember, really, and when I learned about self publishing
Unknown:and the idea that I could actually publish these books
Unknown:myself, because I just always wrote for me, and I never really
Unknown:had any interest or intention of publishing them and doing that,
Unknown:and my Family and friends had always encouraged me, and I'm
Unknown:just like, No, I'm happy writing my little stories for myself.
Unknown:I'm fine. But then there was a kind of a life change event that
Unknown:happened about five years ago, and I started thinking like it
Unknown:was a deep reevaluation of, what am I doing with my life? What do
Unknown:I really love? What do I want to spend my time doing? And I
Unknown:really wanted to pick something that that spoke to me, that felt
Unknown:I felt energized about to get up and do every day. And so I
Unknown:started looking at self publishing, and I I had some
Unknown:friends who were already doing it. And when I was thinking
Unknown:about the types of stories that I wrote, I went back and looked
Unknown:at a lot of my stories, they all had elements of romance. I mean,
Unknown:some were thrillers and suspenseful, but they still had,
Unknown:like, a very heavy romance plot line. So that just felt
Unknown:naturally, like I love telling those relationship stories like
Unknown:I gravitate towards that the dynamics of two people falling
Unknown:in love and the obstacles they have to overcome, like it really
Unknown:resonates with me.
Emily Einolander:So you two, Marie and Elena are writing a
Emily Einolander:series together right now. How did that come about?
Unknown:We wrote a standalone last year, and that went really
Unknown:well, and we had been talking we've been friends for a while,
Unknown:and we've been talking about doing something together. And
Unknown:you know, you never quite know when you're starting on a new
Unknown:project, or especially with someone you haven't written with
Unknown:before, how that's going to go. But our standalone was really
Unknown:fun to write, and I really enjoyed it. And we started
Unknown:talking about, what did we want to do next? Like we were just
Unknown:kind of vaguely musing about future books. And sometimes an
Unknown:idea just grab you, you know, and it just demands to be told.
Unknown:And I feel like that happens simultaneously for both of us
Unknown:with with this new series, we were just lightly brainstorming,
Unknown:and we knew the general direction we wanted to go, that
Unknown:we wanted to write dark romance. But it seems to me, at least
Unknown:that this story just captivated both of us very quickly, and it
Unknown:grew into this vivid, rich world, and it kind of took on a
Unknown:life of his own and swept us along with it. And we've both
Unknown:talked about how we're a little bit obsessed with this story, so
Unknown:we just, I kind of set other projects aside, because this one
Unknown:is just like, it will not let me go.
Unknown:Yeah, that's what I was thinking. As Elena was
Unknown:responding, we're definitely obsessed with this series, like
Unknown:it just has dug its teeth into us, which is a slight pun.
Emily Einolander:Why is that funny? Oh,
Unknown:because it's about wolf shifters. So you know, they have
Unknown:fangs and
Emily Einolander:Oh, and you all know what? That is now
Emily Einolander:because of the New York Times,
Unknown:but there's no impreg Anyways,
Emily Einolander:damn,
Unknown:I just, I thought it was so funny that there was this
Unknown:whole Omega verse in New York Times. Anyways, yeah, I've kind
Unknown:of been the same that I've set aside other projects because
Unknown:this story is just so it's demanding to be told. It's one
Unknown:of those that you'll hear authors talk about them how they
Unknown:like, they struggle sometimes with some and then also this
Unknown:other one will just be like, No, you have to write me. I was
Unknown:telling Elena. I was like, Okay, I need to take a day off and,
Unknown:like, just do something else. And then I started working on
Unknown:it. And she was like, Are you supposed to be taking this day
Unknown:off? And I was like, right?
Unknown:Whoops, we were actually supposed to take what we had
Unknown:talked about, maybe a month or a couple weeks off between books
Unknown:at and that didn't happen that lasted for maybe a day or two,
Unknown:and then we were right back into it, like we can't let it, we
Unknown:just can't set it down. It talks to us even when we're not we're
Unknown:trying actively to not focus on it. And it's like, it's like,
Unknown:you must write
Emily Einolander:as a life of its own. Yeah, now, Marie, we
Emily Einolander:have talked a lot. You've been on hybrid pub Scout panel
Emily Einolander:interviews a couple times, and you're very, like, adamant about
Emily Einolander:writing to market in a lot of cases. So how does that come to
Emily Einolander:come to play into the in this collaboration? Because it sounds
Emily Einolander:like you really, really love it at the same time and and I'm I
Emily Einolander:was in the understanding that that's not always necessarily
Emily Einolander:the case.
Unknown:Yeah, no, it's not always the case. But just like I
Unknown:said, with the knowing your audiences, there is no reason
Unknown:why you can't love a story that's also to market in the
Unknown:sense of, we knew that dark was pretty popular with our
Unknown:audiences, and we know that paranormal wolf shifters is
Unknown:popular, and we just, we really wanted to do something with
Unknown:both. And so we were like, you know, we've loved this dark idea
Unknown:of this broken woman who's essentially sold by a scumbag ex
Unknown:boyfriend to mafia wolf shifters because they're bad asses and
Unknown:not they're not this typical Prince Charming. And we like
Unknown:that. That's something we both like, is we like the bad boys
Unknown:with golden hearts, basically, and readers like those, too. And
Unknown:so we were like, okay, readers like these, and we know that
Unknown:they like the feels. So we're venturing slightly off market
Unknown:technically, because people haven't been putting this dark
Unknown:mafia shifter together, really. And so we're like, okay, we
Unknown:really think this is going to be fine, though, and do really well
Unknown:because we're resonating with it so much, and it's really our
Unknown:favorite. Reviews are the ones that are like, I did not expect
Unknown:to love this as much as I did.
Emily Einolander:Marie, you said that you your audience
Emily Einolander:would love this sort of thing. Was this something that you kind
Emily Einolander:of directed toward the people who were already reading your
Emily Einolander:books, or what you were seeing in the general area you've been
Emily Einolander:writing in,
Unknown:kind of both. We both have pretty die hard fans that
Unknown:are like, I will read whatever you write. And a lot of them, a
Unknown:lot of mine, cross over with Elena's. Elena is definitely a
Unknown:more established author, and she's been around for longer.
Unknown:And so, well, you're shaking your head, but you're, you're
Unknown:more established compared to me, in this genre and and so really,
Unknown:we saw what was going on in the big Facebook groups, what they
Unknown:were requesting, what they were wanting, wrecks of and what
Unknown:books they were talking about, and really, so we made like, a
Unknown:three circle Venn Diagram of her readers, my readers, and the
Unknown:people we haven't reached. And yeah, and we found what we
Unknown:wanted and found a story that is, you know, took over our
Unknown:brain and is still taking over our brain and keeps growing.
Emily Einolander:So it's kind of that whole preparation meets
Emily Einolander:opportunity equals luck thing, yes, yep, you found the perfect
Emily Einolander:like combination of things you like and things that other
Emily Einolander:people like.
Unknown:I yeah, I agree with that. You know, we do have
Unknown:discussions like we will have when we're brainstorming ideas,
Unknown:because we, when we write, we have a loose idea of where we're
Unknown:going, and there's certain ideas we have that we know we're going
Unknown:to include, because. We're both really excited about those. But
Unknown:then, you know, we let the story kind of meander as as it needs
Unknown:to along the way, which is exciting for us, because we get
Unknown:a sense of discovery as we're writing, and we get to keep that
Unknown:excitement of what's going to happen for ourselves as well.
Unknown:But we have had discussions where we have wild ideas, we'll
Unknown:just throw stuff out there. And sometimes we're like, yeah, in a
Unknown:different genre or different book or a different series, that
Unknown:might work, but I think that's not going to work for this
Unknown:market so but we have so many ideas to pick from. It's never
Unknown:like we're compromising the story to choose to write to
Unknown:market. It's always just we could go this direction, this
Unknown:direction, this direction. What makes most the most sense for
Unknown:this story. And I like that. I like it. So there's some
Unknown:fluidity there. But then we're also, we're both business
Unknown:minded, so we're keeping an eye on that too.
Emily Einolander:So do you have a general outline of how the
Emily Einolander:series is going to go, because it sounds like you've given
Emily Einolander:yourself a lot of freedom to just kind of what you get, what
Emily Einolander:we call the pantser thing, where you fly by the seat of your
Emily Einolander:pants as you're right, but I know that that's you're very
Emily Einolander:organized At the same time
Unknown:we are organized. I I feel like sometimes, but
Unknown:sometimes we have to backtrack, like we'll get really organized
Unknown:and we'll have an outline, and then we'll have to redo it,
Unknown:which is what we're currently in the middle of doing right now
Unknown:with one of the books. But we both have a vision of how the
Unknown:book ends. It's the the road and the journey to getting there,
Unknown:that's that still has a lot of freedom on it, but we know we
Unknown:kind of already have the concept. We have a vision of
Unknown:like that, that gorgeous final scene in our heads. So it's just
Unknown:it's a lot of fun getting there. And we do, we do get organized.
Unknown:We do have a plot outline. We we tweak it as we need to sometimes
Unknown:Brio, sit down to write a chapter and it just doesn't feel
Unknown:right like the words, you know, and we've both learned over time
Unknown:not to fight when the words aren't flowing and something
Unknown:stuck, it means probably something needs to be changed,
Unknown:and not to force it. And usually, once we percolate on
Unknown:it, we come up with something even better that's amazing. So
Unknown:when she comes to me and says, This isn't working, I think I
Unknown:need to do something different than I am, like, I try to stay
Unknown:open to that, because I'm like, Yeah, it'll probably make for a
Unknown:better story. Yeah.
Unknown:And every time Elena's come back, because Elena uses Alpha
Unknown:readers, and our alpha readers are great.
Emily Einolander:So what's that Elena?
Unknown:So, you know, everybody's heard of beta
Unknown:readers, which get our chapters after we've both worked on them,
Unknown:and we send them to the beta readers, and they give us
Unknown:feedback. I have a few Alpha readers, and I don't use all of
Unknown:them for every story. Sometimes there's, you know, I don't, I
Unknown:don't need all that feedback, but I usually have at least one,
Unknown:and it's kind of like I'll send them and I'll say, give me, you
Unknown:know, your high level feedback, like, not nitpicking or anything
Unknown:like that, but just, does this flow? Does it feel right to the
Unknown:characters be authentic to you? Because they're they're really
Unknown:invested in the stories, and so they get to know these
Unknown:characters almost as deeply as we do. And so, you know,
Unknown:sometimes they'll say, you know, I don't think so. And so would
Unknown:say this, and I'm like, Yeah, you know, it usually she points
Unknown:out things that I was questioning, that I was maybe
Unknown:struggled with, or that Bri felt like maybe this little part is
Unknown:off, but I'm not sure what to do with it. And so we kind of pass
Unknown:it by an alpha reader to see if they pick up those same things.
Unknown:And if they do, then we know it's stuff that needs to be
Unknown:fixed. But basically it's before the beta readers,
Unknown:yes. So anytime we get the feedback from the Alpha readers
Unknown:and they're like, This doesn't feel right. And we've had a
Unknown:couple chapters that the entire chapter basically was like, Uh,
Unknown:we're not sure if this is right for it yet. And so we don't
Unknown:delete the words. We cut them and put them into another
Unknown:document so we can use them later, because that's what you
Unknown:should always do if you're an author or a writer or a blogger
Unknown:anyways, never completely delete your words. Keep them. No Never,
Unknown:always keep them. But every time I've rewritten a chapter and
Unknown:then Elaine has gotten her hands on it, it's always been better.
Unknown:And both chap or two chapters that we've done that with have
Unknown:like the favorite, most powerful scenes of our readers. So I've
Unknown:never regretted having to rewrite a chapter with this
Unknown:series.
Emily Einolander:I love it. That's very good. So how do your
Emily Einolander:readers find your books? I know that you have some sources of
Emily Einolander:existing readers. But then you also have to go get new ones.
Emily Einolander:What do you do to do that?
Unknown:That's a good question. I feel like that's the eternal
Unknown:question.
Emily Einolander:Yes, that's why I asked.
Unknown:I think there's a lot of different avenues. You just
Unknown:have to find what works for you, and that changes over time.
Unknown:Sometimes, I mean, you know, you want to try to get that organic
Unknown:visibility on Amazon, which is really hard. That's you're
Unknown:constantly, you know, swimming upstream on that one. So I think
Unknown:a lot of people like I ask one of my questions when joining my
Unknown:Facebook group, my reader group is, where did you hear about
Unknown:where did you hear about me? And I love reading the answers to
Unknown:those questions, because it lets me know where you know where
Unknown:things are coming from. There's a lot of traction for the
Unknown:specific niche that we write in Facebook groups, so a lot of
Unknown:readers will find us from there. The just general browsing on
Unknown:Amazon, getting into similar books that are appealing to
Unknown:readers, getting into their also bots and ads on their page and
Unknown:things like that. Yeah, it's just, it's, it's kind of
Emily Einolander:all over the place. And did you say an also
Emily Einolander:bought,
Unknown:also bought. So Amazon's currently experimenting
Unknown:with the also bots. But if you look at a book page, there's
Unknown:always books that are, you know, customers who read this book
Unknown:also bought these other books. And if you have a book, if
Unknown:there's book out there that's similar to yours, with maybe the
Unknown:same tropes or the same theme or the same type of fields, and
Unknown:your your book is listed in their also bots. Then readers
Unknown:will see those as a suggestion and possibly click on that and
Unknown:read your book. So you you want those reciprocal also bots to
Unknown:appear, but Amazon's experimenting with those.
Unknown:Sometimes the also bots don't show up. Instead, it's a it's a
Unknown:row of books that say you may like these books, or readers who
Unknown:read this book also like it's there. So it's it's not as
Unknown:reliable of a method to get visibility as it used to be.
Unknown:It's kind of up and down right now, because I guess they're
Unknown:trying to figure out what makes the most sense to their
Unknown:customers, as far as like showing them products that
Unknown:they're interested in.
Emily Einolander:So it sounds like so when you were saying
Emily Einolander:that you get the answers from your Facebook users, that's when
Emily Einolander:they click to join your group. The little survey comes up,
Unknown:yeah, the little questions to join, you know,
Unknown:everybody has something a little different. Some will say, we
Unknown:discuss things that are, you know, adult content in here. Are
Unknown:you okay with that, you know, and you write, you know? Yes, I
Unknown:think I just asked two really simple questions right now. One
Unknown:is, where did you hear about Elena Jaden books? And the other
Unknown:one is, what's your favorite color? Because I just, I don't
Unknown:know I like that one, and it's a really simple one. So people
Unknown:will put you know that they a lot of people say that they got
Unknown:it. They heard about me from a friend. So I feel like that is
Unknown:very, very powerful. The readers suggesting books to each other.
Unknown:You know, word of mouth that's still huge, even in you know,
Unknown:with all the promo and advertising you can do, still,
Unknown:word of mouth is still really powerful.
Emily Einolander:So aside from the organic and just existing
Emily Einolander:platforms that you have, what are the tools that you use for
Emily Einolander:your marketing and outreach to, you know, the practical ones.
Unknown:So each book is a little different. I kind of
Unknown:approach how I do advertising a little differently. I had one
Unknown:series get a lot of traction in Facebook groups, and I didn't
Unknown:have to do a lot of advertising outside of Facebook groups for
Unknown:that, for that series to really grab hold. But then I had
Unknown:another series that just never got traction that way at all,
Unknown:and but I but it did really, really well with AMS ads, with
Unknown:Amazon ads. And whereas the other series didn't, I couldn't,
Unknown:I could never get a good ROI, you know, a return on that other
Unknown:series. So I just had to kind of split the way that I was
Unknown:approaching each of those series and do them differently, even
Unknown:though they're in the same genre, and they have similar,
Unknown:you know, storylines, like they should appeal to the same
Unknown:readers, but they didn't, for some reason. And I know part of
Unknown:it was the covers, but that's okay, because I'm reaching
Unknown:almost two different audiences with those series, and then they
Unknown:eventually, you know, go back and look at the other series. So
Unknown:that's kind of. Interesting. So I've learned I have to approach
Unknown:each book a little bit like it's its own. It's its own little
Unknown:baby. I have to treat it differently. So I do use paid
Unknown:promotion, like newsletters services. I use AMS ads, I and I
Unknown:do use Facebook ads sometimes, as well as my own newsletter and
Unknown:my own reader group and interacting in other reader
Unknown:groups, because I'm a reader myself, and I enjoy being part
Unknown:of those groups. And so, yeah, it's just and I'm still trying
Unknown:to figure that out, like marketing is still a thing that
Unknown:I feel like I could learn about forever and never, you know,
Unknown:never be a master at
Emily Einolander:Yeah, I think a lot of people feel that way.
Emily Einolander:Yeah, Marie, how do you two split it up your marketing
Emily Einolander:duties, and do you have a strategy going in on how you'll
Emily Einolander:do that? Or do you just kind of do your best?
Unknown:We kind of just do our best, especially because Elena
Unknown:is so much better at marketing than me, shaking her head. And
Unknown:the reason why I say she's so much better is because she's put
Unknown:more effort into learning it, whereas I'm just like, stomping
Unknown:my feet over here and being like, why can't I write 3000
Unknown:words a day? And that's just it like, why can't I just publish
Unknown:books every month and not have to deal with anything? But I am
Unknown:now starting to get better at marketing, like Facebook ads and
Unknown:AMS ads. I'm doing challenges and courses for that, and I,
Unknown:yeah, I'm one thing Elena's better at, and I'm not sure if
Unknown:it's better, but she's put in the time for it is, I have no
Unknown:idea, other than like services, like rams promo book Stacker, I
Unknown:think is what It's called, that I don't know what newsletters
Unknown:are effective. I haven't I don't sign up for newsletters myself,
Unknown:like for books. I have BookBub, but that's really it, and book
Unknown:barbarian, but I don't have I don't sign up to anything else,
Unknown:because I always get my books from word of mouth, and so I
Unknown:don't know which ones are good to send my
Emily Einolander:books out of Elena. Tell us more about these
Emily Einolander:newsletters. Then, is it just a author's personal newsletter
Emily Einolander:that you cross promote, or is it different, whole different
Emily Einolander:service?
Unknown:It's usually there's, you know, you can do cross promo
Unknown:with other authors, as long as your book is going to appeal to
Unknown:their readers and vice versa. Because I feel like that's a
Unknown:important thing. When I first started out, I would, I would
Unknown:cross promo with anyone, because I was just, you know, I was so
Unknown:excited to get my book out there, but then you but then you
Unknown:end up with an issue where you've got, like, you know,
Unknown:going back to talk to the also about the also bots. It's you'd
Unknown:end up with just such a huge range of books in your also bots
Unknown:that were not like they were not similar to your books, and they
Unknown:were not going to appeal to the same readers. So you're kind of
Unknown:shooting yourself in the foot. So like, short term, you might
Unknown:have, you know, found some new readers, but long term, you've
Unknown:messed up your, you know, your long term game. So these are
Unknown:mostly, when I talk about newsletter services. They're,
Unknown:they're actually services. This is, this is what they do.
Unknown:There's some out there, raising bookshelf full hearts. They're
Unknown:all romance oriented. They they have a lot of readers that are
Unknown:looking for good deals. Most of them require you to have your
Unknown:book on a sale price. You can't. It's really hard to find places
Unknown:that you can advertise your book full price, and even in on the
Unknown:services that you can do that you're not going to have as much
Unknown:reach because these a lot of people have signed up for the
Unknown:deals. It's kind of like book bub. They're not going to
Unknown:advertise a full price book. You're always getting a deal
Unknown:when you know in your book club newsletter. So these are kind of
Unknown:like the book Bub idea, but on a smaller scale. Whereas book Bub
Unknown:has potential to reach millions of readers, these would reach
Unknown:1000s of readers. So when you do a lot of those, you know, you
Unknown:kind of stack them together, maybe you spread them out over a
Unknown:couple days. Or if you want to have a really big release, maybe
Unknown:put them all together on one day or in a short span of time. And
Unknown:so I'm sure there's overlap between these different
Unknown:services. Like, there's probably readers who are signed up to
Unknown:more than one of them, so your your returns kind of diminish
Unknown:over time because of that. Like, eventually you've reached pretty
Unknown:much every buddy who's going to sign up for one of these, but
Unknown:they still can really help. To get the word out there that you
Unknown:have a new book out, or that you have a really killer sale going
Unknown:on, and maybe you reach some new people that way. So these are
Unknown:services that you'd sign up for there. A lot of them are run by
Unknown:authors, but they're not the author's personal newsletter.
Unknown:They're they're separate from that.
Emily Einolander:Okay, so switching gears a little bit.
Emily Einolander:Can you tell us a little bit? You both go wide, right? Like
Emily Einolander:you're not just on Amazon.
Unknown:I do, I don't think Elena, do you?
Unknown:Are you white? I was, I was wide for about a hot 30 seconds. But
Unknown:I'm all
Emily Einolander:in on Amazon right as of right now. Well,
Emily Einolander:this is great then, so we can contrast compare. Yes, a little
Emily Einolander:bit. Marie, do you want to start talking about your experience
Emily Einolander:being on more platforms selling on on platforms that are not
Emily Einolander:Amazon?
Unknown:Yeah. So it I found out. So basically, when I went
Unknown:wide, it was because the first series I wrote really kind of
Unknown:flopped, like I was on with Amazon, because the genres was
Unknown:really Kindle Unlimited, heavy readers, and it just it was
Unknown:doing nothing. Well, it wasn't doing nothing, but it wasn't
Unknown:doing what I wanted it to, and it was to the point where I was
Unknown:like, Look, if I'm only making this much money making myself
Unknown:exclusive to Amazon, there's really no reason why I shouldn't
Unknown:reach out or pull back the exclusive agreement and go to
Unknown:the other vendors like Barnes and Nobles or Scribd or etc, in
Unknown:the libraries and such. And so I did that with this series. I
Unknown:went all the way out, and it is now. The series is over a year
Unknown:old now, and it's consecutively my best seller now, because
Unknown:people buy the book. It's at a higher price than it was on
Unknown:Amazon. And I mean by higher price, I'm just mean it's like
Unknown:399 instead of 299 but people are actually buying it. And I
Unknown:found that I put the first book for what's called a permafree
Unknown:Basically, it's always free, so you don't have to buy the first
Unknown:book. And I remember my husband being like, but aren't you gonna
Unknown:lose money? And I was like, I mean, I might technically, but
Unknown:if that, I know I have good sell through and read through from
Unknown:Book One to book two. And so if I get them to sell through, they
Unknown:start buying the books. And I have found that that is, I've
Unknown:made way more money with this series now going wide and
Unknown:offering book one for free and so, and that's specifically with
Unknown:my romantic fantasy. And so I was talking with Elena earlier,
Unknown:or, I think, just a couple days ago, about how I'm going to
Unknown:start taking all of my romantic fantasy wide, because these
Unknown:readers are willing to pay for it, and there's readers on the
Unknown:other vendors that want these style of books, and so that's
Unknown:what I'm going to do with it.
Emily Einolander:So are you not allowed to do a free book as the
Emily Einolander:first in your series on Amazon? Do you think that's like the
Emily Einolander:main deciding factor. Do you think just people who read that
Emily Einolander:genre read on different platforms?
Unknown:So Amazon is really, really they're persnickety. They
Unknown:they tell you that when they So, the way you get a free book on
Unknown:Amazon is you have to ask them to price match, you literally
Unknown:can't publish a book for free on Amazon. The closest you can do
Unknown:it is Kindle Unlimited, and that's only you know the free to
Unknown:read if you had the subscription, whereas, and
Unknown:that's exclusive, correct? And that's when you're exclusive to
Unknown:Amazon. And so, but when you go through the other distributors,
Unknown:you can set the book for free. And so then you have to ask
Unknown:Amazon to be like, Hey, can you price match this? And they'll
Unknown:tell you, sometimes it's like, we don't have to, but we're
Unknown:going to.
Emily Einolander:And this is my idea, exactly.
Unknown:And so, yeah, I'm sorry. I just noticed there's
Unknown:like, a drop of water on my wall, and I'm like, Oh, that's
Unknown:not good. Anyways,
Unknown:that's why it's you. You can't that's why you have to be wide
Unknown:if you want to do a permafree Unless you have some special
Unknown:arrangement with Amazon, which, you know, takes like big, big,
Unknown:big names. You You have to be wise if you want to perma free
Unknown:for your first in series, which is a really good marketing tool.
Unknown:But if it's not on the other vendors, you can't ask Amazon to
Unknown:price match. So you it won't be free the the cheapest you. Price
Unknown:it at is 99 cents, which still does okay as a lead into a
Unknown:series, but it's not as effective as a permafree. But
Unknown:yeah, I really, I really support free and taking her romantic
Unknown:fantasy wide. I feel like you were asking, are the readers on
Unknown:those other vendors? I think a lot of a lot of stuff on Amazon,
Unknown:is it? There's a lot of flux in the bestseller list and stuff
Unknown:like that, and a lot of it on the on Amazon, things move at a
Unknown:really fast pace, and sometimes the really great books that you
Unknown:can sink your teeth into, like, the romantic fantasy genre has a
Unknown:lot of books like that. They they don't get as much attention
Unknown:as other is they would on other vendors.
Emily Einolander:Oh, because there's more of a, like,
Emily Einolander:intellectual commitment to it. Some that's not, probably the,
Emily Einolander:not the best way to say that it takes more brain power to read
Emily Einolander:them if they're high fantasy.
Unknown:Yes, I think that is it because, and that's not a bad
Unknown:thing. Like so much of the fiction that you read through
Unknown:Kindle Unlimited and through Amazon, it's for escapism and
Unknown:wish fulfillment. You're not You're wanting the feelings
Unknown:you're wanting the story you're not wanting to like, have to
Unknown:think about like, the politics and diving deep down and trying
Unknown:to pick up hints of foreshadowing and trying to
Unknown:figure out the complexities you just you want these two people
Unknown:to fall in love and be happy, and then he wants a little bit
Unknown:of angst so that you can root for them, and That way that the
Unknown:Happily Ever Happily Ever After is satisfying at the end.
Unknown:Whereas when you go with romantic fantasy you want, you
Unknown:don't want just the happily ever after. You want the world. You
Unknown:want the fantasy story as well. And they don't read as fast as
Unknown:the romances and the other fast paced like thrillers, they're
Unknown:they're ones you have to go slower with, and those are the
Unknown:readers, or the readers who like that. Really like that, but they
Unknown:aren't the majority of romance readers, and that's fine, but
Unknown:you have to target them better.
Unknown:You have to find your Yeah. You have to find the audience that
Unknown:loves those books. Yeah, yeah, wow.
Emily Einolander:Take note, folks who like reading fantasy.
Emily Einolander:If you go on to different platforms other than Amazon, as
Emily Einolander:an ebook lover, you can get free things still, yes, even without
Emily Einolander:Kindle Unlimited. So if you're if you're having moral dilemmas
Emily Einolander:about Amazon, but you love fantasy and romance. There are
Emily Einolander:options. You have options.
Unknown:Yeah, yeah, absolutely.
Emily Einolander:So what book is your most recent promotion
Emily Einolander:and why should people read it?
Unknown:So my most recent book is fawn, which is the first book
Unknown:in the black Fang barons series that Marie and I are writing
Unknown:together, people should read it because it is deep and intense.
Unknown:It has steam and feels all the feels I feel like we have. We've
Unknown:dug really deep into these characters and what makes them
Unknown:tick, and I love how the story came together and the way that
Unknown:it's told. It's, it's a twit. There's, you know, it's a
Unknown:reverse harem series. So there are three guys, but they're all
Unknown:very different, and they're hard, very dominant men, but
Unknown:they each bring something to the table that the heroine really
Unknown:needs. And I love how that comes about. It's different, and
Unknown:readers are really resonating with it. So I feel like that's
Unknown:the one I would suggest.
Emily Einolander:Well, that's going to be linked in on our
Emily Einolander:social media and in the show notes. Do you have any social
Emily Einolander:media platforms that you use?
Unknown:I'm on Facebook, and I have a readers group, jadens
Unknown:maidens, and I love interacting with my readers in that group. I
Unknown:have a Facebook page. I don't interact as much on that one,
Unknown:and I'm on Instagram as well, but I need to, I really need to
Unknown:work on my Instagram like it's one of those platforms I'm still
Unknown:a little intimidated about, you know, I love browsing Instagram,
Unknown:and I look at what other people are doing, and I'm just wowed by
Unknown:it. But I need to get my, you know, my Instagram, Instagram
Unknown:game going other than social media, I'm also all my books are
Unknown:on Amazon. Elena Jaden on Amazon, so you can find me there
Unknown:as well. All right.
Emily Einolander:Bri, where can people find you right now? Wow,
Emily Einolander:you can
Unknown:find me on Facebook as well. I have my own Facebook
Unknown:group. It's Marie Robinson's fan club. I couldn't think of
Unknown:anything witty, like jaden's maidens. And I'm a bit more
Unknown:active on Instagram, thanks to my PA, she is helping me figure
Unknown:it out, and then book Bub is great place to follow me as
Unknown:well. Just Murray Robinson,
Emily Einolander:perfect. And you can find us on Facebook, at
Emily Einolander:hybrid pub Scout, on Twitter, at hybrid pub Scout, Instagram,
Emily Einolander:hybrid pub Scout pod. Please visit our website, hybrid pub
Emily Einolander:scout.com and while you're there, click join our troop to
Emily Einolander:get our new guide, the HPS guide to picking your publishing path.
Emily Einolander:Please leave us a five star rating and review on your
Emily Einolander:favorite podcast platform. Thank you, Marie and Elena, thank you
Emily Einolander:for having me.
Unknown:I enjoyed talking to you.
Unknown:It was a lot of fun,
Emily Einolander:and thanks for giving a rip about books. You
Unknown:you.