Artwork for podcast The Auto Repair Marketing Podcast
Car Count Isn't Your Problem with Chris Cotton
Episode 2828th December 2022 • The Auto Repair Marketing Podcast • LSTN Media LLC
00:00:00 00:43:42

Share Episode

Shownotes

Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network

Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.

Talking Points

  • Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
  • What is your average estimate?
  • Your job as the shop owner is to drive processes and procedures.
  • Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch with Chris

Website - https://autoshopcoaching.com 

Email - chris@autofixsos.com 

Phone - (580) 491-3519

How To Get In Touch with Kim and Brian Walker

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Links