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Episode 44 How To Avoid The Glass Cliff
Episode 4412th September 2025 • Unstuck & Unstoppable • Sarah Archer
00:00:00 00:16:10

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In this episode, Sarah dives into the concept of the Glass Cliff—what it is, why it happens, and most importantly, how to avoid stepping into leadership roles that may be set up for failure. Whether you're considering a promotion or navigating a crisis leadership role, Sarah shares practical strategies and insights to help you make informed decisions and set yourself up for success.

Show Notes

[00:00:00] Welcome to Unstuck and Unstoppable

[00:01:00] Why the podcast exists – supporting ambitious female leaders

[00:02:00] Introducing today’s topic: The Glass Cliff

[00:03:00] What is the Glass Cliff and why does it happen?

[00:04:00] Real-world examples and crisis scenarios

[00:05:00] Why women are often appointed during challenging times

[00:06:00] The risks of taking on a Glass Cliff role

[00:07:00] Career strategy considerations before saying yes

[00:08:00] Doing your due diligence: past, present, and future challenges

[00:09:00] Gathering external insights and understanding support structures

[00:10:00] Case study: A leader navigating a Glass Cliff role during COVID

[00:11:00] Lessons learned: The importance of board and stakeholder support

[00:12:00] Creating a plan and negotiating resources

[00:13:00] Spotting red flags and making the final decision

[00:14:00] Recap: Key steps to avoid the Glass Cliff

[00:15:00] Resources, coaching support, and next steps

Key Takeaways

  • Understand the risk: The Glass Cliff often occurs when women are appointed during times of crisis.
  • Do your due diligence: Assess the past, present, and future realities of the role before accepting.
  • Negotiate for success: Ensure you have the right resources, support, and clarity before saying yes.
  • Make informed choices: Walking away can be the right decision if success conditions aren’t in place.

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If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk

Mentioned in this episode:

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Transcripts

Speaker:

Welcome to Unstuck and Unstoppable,

the podcast for ambitious female

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leaders who want to create more impact,

income, and influence in their careers.

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feel connected to their passion

and purpose, but without

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selling out or burning out.

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I'm Sarah Archer, a leadership coach

and career strategist, helping women

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like you thrive in leadership roles

while staying true to your values.

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I'm the founder of CareerTree

Coaching and have over 15 years of

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coaching experience and significant HR

leadership experience to share with you.

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I know as a female leader it can

be hard to find time to focus

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on your career aspirations.

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The day job can be all consuming.

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Plus, no matter how senior you are,

there are always going to be times

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when you feel stuck, when you have

self doubt, or feel like an imposter.

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And that's where unstuck

and unstoppable comes in.

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Each week I'll be sharing practical

strategies, insightful interviews and

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inspiring stories to help you boost

your confidence, lead with purpose

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and achieve sustainable success.

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If you're ready to stop playing

small and unlock the incredible

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potential you have within you and feel

unstoppable, you're in the right place.

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Let's get started.

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Welcome to episode 44.

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I'm really pleased that

you are joining me today.

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We've got a really interesting

topic, how to avoid the glass cliff.

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Obviously this doesn't come up very often,

but it is important to be thinking about

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whether you are potentially taking on a

role that is effectively a glass cliff.

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And if you are.

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Making sure that you are protecting

yourself as much as possible so that

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you can, enable success to happen in

that role or avoid taking on that role

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if it does look like it's something

that is really insurmountable.

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I hope you really enjoy today's

session and,, if you are experiencing

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a glass cliff yourself or you have

done, I'd love to hear from you.

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So do drop me a line.

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Let's dive into the topic then.

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What is the glass cliff?

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We all know about the glass ceiling,

but what is the glass cliff?

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This is where a female leader or a

person of color is appointed to a senior

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role when an organization is in crisis

where, often the problem hasn't been

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solved previously, it can be a really

exciting opportunity to get your foot

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in the door in leadership and be able

to do something really exciting in

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terms of turnaround, but there's also

high risk that comes with it because

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the chance of failure could be high.

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Now obviously the organization isn't

consciously putting people into

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roles to get 'em to fail, but and

we'll explore why people might be

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appointed in a glass cliff scenario.

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When the organization might be in

crisis, and that could be to do with

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financial difficulties or challenges.

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It could be things like

a natural disaster.

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It could be a reputational issue.

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It could be some departure of

a leader after a long period.

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It could be a whole raft

of different things.

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It could be challenges in the industry.

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But the organization is finding it hard

to achieve its organizational goals, and

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so it needs to bring in somebody to turn

that around in fairly short space of time.

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If we think about a glass cliff recently,

the most office one we could think

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about is the presidential election

in America, where Kamala Harris.

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Was suddenly thrust onto this glass

cliff, she could either succeed

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or fail dramatically without

necessarily having the chance to do

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the things that we're going to talk

about today that could mitigate or

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avoid that glass cliff scenario.

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Often leaders, when there is a, an

issue, a crisis in the organization,

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they are seen as part of the problem

and they're seen often as ineffective.

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And, you don't want to walk

into a no win situation.

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So what we're gonna explore today is the

due diligence that you can do to assess.

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Is it a glass cliff?

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And if it is it the thing that

I need to be able to walk away

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from or actually say yes to?

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There are three common reasons why

women might be appointed to leadership

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positions in times of crisis.

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And the research also tells us that,

it's real 'cause poorly performing.

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Fortune 500 companies were found to

be more likely to appoint a female

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CEO than when they're performing well.

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And similarly boards are more likely to

appoint female directors following a fall

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in the stock market of their company.

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Three reasons could be that

the organizations wants to

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have a symbol of change.

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So putting in a leader who

is very different to previous

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leaders, I, female leader.

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Or a person of color into that

senior role is making a statement

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that actually we're going to do

things differently around here.

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Things are going to change.

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So it could be, that's one of

the rationale, or it could be

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particularly around female leaders.

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'cause female leaders tend to be

thought of as more collaborative.

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Have a more participative style of

leadership, be more understanding,

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more intuitive, have higher levels

of social and emotional intelligence.

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And if the crisis is linked to morale

or engagement or culture, it might be

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thought that that style of leadership

is going to be more effective.

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But the third reason, which does

feel a bit uncomfortable, is that the

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organization might be more willing

to sacrifice a female leader if

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things don't go well, that they might

be seen as a acceptable casualty

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if the crisis can't be resolved.

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So if you are thinking the job that I'm

currently going for or the promotion

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that's being offered to me could be

potentially a glass cliff, you do need

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to think about how to navigate it.

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First things to think about is how is that

going to be part of my career strategy?

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Could I see that if I managed to be

successful in this role, that it could

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springboard my career and open doors for

me in a way that it would take me much

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longer if I didn't take this opportunity.

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So is there a real motivating factor

in terms of your career positioning?

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The second thing is how you like to lead.

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If you are somebody who thrives in those

crisis situations, who is somebody who

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likes to make, decisions quickly and

fast-paced, difficult situations, then

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it could be that the glass cliff scenario

is going to be more suited to you than

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if you're a very reflective leader and

you like to, to bring stability and

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more down to earth grounded leadership

that it might not be a turnaround

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scenario is right for you because,

not everybody's going to respond well

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in those situations and that's fine.

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Not everybody wants to deal

with these crisis situations.

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So understanding yourself will

also help you decide whether it's

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something you want to explore or not.

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If it is something you want to explore.

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Then it is about doing this due diligence

during the selection process, which can

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feel quite challenging because obviously

in an interview scenario, whether you're

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first, second, third stage, you only get

a small window to ask your questions.

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It's worth thinking about can I have

a offline conversation with the hiring

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manager or somebody in the organization

about this particular challenge?

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So it could be either between first

and second stage interviews, or it

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could be at off a stage before you say,

yes, you are having this due diligence

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conversation because you need to know.

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What you are walking into, you

need to know what's happened.

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You need to know what the risks are.

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You need to understand what

they've tried, what hasn't worked.

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You need to understand.

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So that's the past.

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You know what's gone on.

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You need to understand the present,

what the expectations, what

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resources are available to me,

what are the performance targets,

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? You need to understand the future

as well in terms of what support's

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going to be available to me from

people working with or, to me, but

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also in terms of senior leadership or

board, what is actually going to be

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available and what's the expectations

so that you are really gathering this

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information to be able to know what's my.

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Response to that, because it can be

very exciting and alluring to thing.

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I could go in and I can make a real

difference, but you do need to understand

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what is the real problem here and how

deep is it and how entrenched is it and

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what's available to me to turn it around.

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And that might also be going out and

talking to people in your network

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or in the industry to understand

maybe a supplier's perspective

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or a customer's perspective.

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So that you are building a clear picture

of, what what you are walking into.

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So you're really equipped to

be able to know whether this

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is going to be doable or not.

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Because for your career, you don't

want to walk in and find, actually

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this really is a poison chalice

and I can't turn this around.

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There's just no way I can do that.

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, I did have a client who, was the financial

director in a manufacturing organization.

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This was during and post COVID

where obviously they were

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affected hugely by what we were

all experiencing in the world.

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Their sales had, their production

processes were challenged, their

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sales outlets were challenged

and their MD left suddenly.

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And she was asked by the board to

take on the MD role, which she saw as

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a great opportunity for her career.

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And obviously she had access to

all the information to do the due

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diligence because she was the fd, she

knew the challenges for the business.

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She knew the, the figures, the

information, what was gonna be available.

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The one thing she hadn't really done due

diligence on was board support for her and

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for the decision she was going to make.

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What quite quickly became apparent

when she was trying to then turn

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things around, was that the board?

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Were not united in

supporting her decisions.

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And she began to realize that she was

going to be really hampered in terms

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of making any changes or significant

changes because the board weren't able

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to give her the go ahead to do it.

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And so she had to make a decision

about did she stay or go, and

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she did actually decide to go.

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It didn't damage her

career because she hadn't.

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Failed.

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But it damaged her confidence.

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And it had taken its toll on her in

terms of the stress that was involved.

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So her reflection, she would definitely

have done more due diligence about

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what the support was going to be

like for her in terms of the changes

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that were going to be necessary.

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'cause while organizations often want

change and see the need for change,

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they don't always want to say yes to it.

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So that's definitely part of your

due diligence, is also understanding

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the stakeholder relationships and the

senior stakeholder relationships and

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what the support is going to be like

and the genuine appetite for change.

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So that you definitely know

what's going to be involved.

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And then once you've gathered all of that

information and you've talked to people,

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the right people, you really understand

what's happened in the business, what's

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needs to happen, and what's available to

you, you can then think about creating

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a plan for this particular challenge.

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So maybe a short, medium, long-term plan

to really understand what is going to be

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possible and what you're going to need.

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Because you want to negotiate for

what you're going to need before

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you say yes to taking on that

particular challenge or opportunity.

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And you can only do that if you've

got a plan about what, what it's gonna

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look like to turn these things around.

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You are in a stronger position

to negotiate that support

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those additional resources.

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Whatever it is you need before

you say yes to the organization.

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And also you checking out their

organizational commitments.

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And if they say no to some of

those resources that are your

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must haves, then you know that.

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Gives you information

about do I say yes or no?

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Because I know I'm not going to

get this, but I might get this.

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So yeah, watch out for any red flags

really about whether the organization

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will commit to what you need and

also whether the organization will

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have those conversations with you

before you're joining the business.

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'cause if they won't, then again, that

is a red flag that you need to either

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walk away from or try and explore more.

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So then when you've done your plan and

you've had that chat around resources and

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know what's gonna be available to you, you

can then decide, do I take this plunge?

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Do I jump, onto this , potential glass

cliff, or do I walk away from it?

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And it's okay to walk away from

it for sure because you don't

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want to be setting yourself up to.

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To fail.

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You want to be taking on something

that's going to definitely give

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you opportunity and great experience.

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To recap, if you realize you are on

a glass cliff, what you want to be

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doing is doing your due diligence.

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So checking out past, present, and future

so that you understand what's involved.

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You know the risks, you know the

challenges, you know what's available

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to you in terms of support and

resources, and you've had that agreed

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because you've thought about plan.

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And then you can make a decision

about whether it is the right

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thing for you, which of course

you would do with any criticism.

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Whether it's internal or an external

appointment, and if you are going

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to say yes to it, putting in place

exactly what you need in terms of

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support to make sure that you are

setting yourself up for success.

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If you are on a glass cliff at

the moment or you are thinking

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of taking on a glass cliff role

and you like some support around.

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Navigating it in terms of

should I take this role?

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Or if you are in it making sure that

you are putting success in place for

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yourself, you're putting things in

that you need, then do get in touch and

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we can have a chat about how coaching

can support you in making sure that

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you deliver that role successfully

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Thank you so much for listening

to this episode of the Unstuck

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and Unstoppable podcast.

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I have lots of free resources you

can access on my website, ww.career

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tree coaching.co

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uk, and I'll also put

links in the show notes.

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If you found this episode

helpful, then please subscribe

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so you don't miss the next one.

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And please do share it with a

friend and leave me a review

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and I will personally thank you.

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Remember, you're capable of more

than you know, shine brightly.

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Lead boldly and unlock the

extraordinary potential within you.

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Be unstoppable.

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