Let's get this straight right now. If you don't have your podcast positioned right, it won't be the lead magnet you want it to be. If you want to establish yourself and putting yourself in the place where your potential clients most need you, there are some things you can do to improve your positioning.

When you get crystal clear about what your podcast is about and who it's for, then your audience will be exactly the right people. In this episode I'll give you some steps you can take to get your podcast positioned directly in front of the right people.

If you are ready to create a podcast that pays for your business, head over to www.podcastthatpays.com

Follow me on Instagram @angiemjordan

Join us over in my Facebook Group- Launch Grow Explode Your Podcast.

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

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So what I'm about to share with you is probably gonna make your

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eyes roll in the back of your head, and you're probably not gonna wanna hear

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this, but I have to go deeper and talk to you about one of the core pieces,

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the beginning core piece that I think that it takes in order to create a

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successful podcast that is going to work for your business, and that is your.

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Positioning, right?

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So what does that mean?

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What does positioning mean?

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Why does this matter for your podcast?

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Right.

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it's all about you establishing yourself, you putting yourself in

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the place where your clients, your idol, ideal clients, most need you.

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Most need you.

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So it's about being clear.

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It's about making sure that people can easily identify with needing what

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you're talking about in your podcast.

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How are you creating that?

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How are you creating something like that, right?

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It's about coming in and meeting people where they are being

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the answer to their solution.

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How are you doing that?

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Through your podcast, through your podcast title, through episode titles,

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through the content that you're even gonna discuss on your podcast.

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How are you doing that?

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Right?

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Because this is what you need to do.

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Your positioning creates clarity around who you serve.

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It explains to your audience why you are gonna be the best option for them.

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It makes them clearly see.

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That this is what they need.

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And so as we're talking about what they need, right now, we're talking about the

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product being your podcast, but then even further, we're talking about the product

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that you're gonna sell from your podcast.

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But people need to know, people need to see if you are the solution

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that they're looking for easily.

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So what are some of the elements of positioning?

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I just said the name.

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How to name your podcast, the name that you choose for your podcast,

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the content, what you talk about, how you title your episodes, what things

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you write on that page that help to position you, your cover art, all of

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those things play into your positioning.

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So let me just take, give you a little example so you can

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understand what I'm talking about.

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I have a.

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Private podcast and my private podcast.

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Um, the first one that I did was called How to Launch a Successful Podcast,

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how to Grow a Podcast For Your Business in 2020 or something like that.

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Right.

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And it did well, I had a lot of people come to the podcast.

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I used it to generate sales.

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did really, really, really well.

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But then I changed the name.

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I changed up the content a little bit, and the name that I

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chose was Goodbye Social Media.

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Hello podcast.

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And guess what happened?

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The shit went crazy.

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These shit went fucking crazy.

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Why?

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Because I had my finger on the pulse of what my audience was experiencing at this

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time, which was, Social media burnout.

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Everyone was feeling burnt out.

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Everyone was feeling like they were tired of doing this shit.

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Everyone felt like they had to dumb the shit down.

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Everyone.

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This is when the like explosion of like doing reels and TikTok and all this

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stuff was happening and people started feeling like it got harder and harder

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to be seen on social media and like you had to dance and point at things

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and do stupid shit to get attention and people were feeling over it.

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So I positioned that private podcast in the place and met the people

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where they were in their frustration.

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So when people saw that name, when they saw that title, they

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jumped all over it because they were like, Ooh, this is for me.

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So, What happens when a lot of people launch their podcast is we go into,

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if I had a nickel for everyone who tells me in their podcast when they're

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starting their podcast, I just wanna talk about all the things that I don't

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get to talk about, like all the time.

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I wanna talk about the real shit about business.

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I wanna talk about all the behind the scenes stuff.

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I wanna talk about the things that people don't see.

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I wanna talk about, blah, blah, blah, blah, blah.

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I wanna talk about your mama, sister, cousin, Pooky, M, all of them, right?

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Like, I get these, like that's the very first thing most people tell me

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when they wanna start their podcast.

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And I'm like, God damn it, no, no, do not do that.

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Do not start, do not do that.

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Why?

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Let's take it back to what it is that you actually want your podcast to do for you.

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if you don't care, you wanna come in, it's this hobby.

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It's fun, it's cool.

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You wanna talk about all those things because that's what you wanna do.

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Then go for it.

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But if you want to turn your podcast into a lead generating machine tool

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for your business, then you have to be more, you have to be way, way,

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way, way more strategic than that.

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So if you do wanna make money from your podcast, if you want this to be something

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that works with your business, like.

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You have to think about this in a different way, and it's not because

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I'm trying to restrict you, make you niche down, which people hate that word.

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Like I, I don't know why it's so offensive to niche down because in

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reality, nicheing down has been the like single most beautiful thing

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that I have ever done in my business.

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It helps me with clarity on my messaging.

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It helps me be really clear on who I'm talking to, what I'm offering.

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Like it makes my marketing so much clearer for me and it makes my messaging

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and my brand so much clearer for the potential people who are out there

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wanting to buy the shit that I sell.

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It does both, and so that's what we're wanting from the podcast.

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Right?

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And people Get sidetracked with thinking this is the place that we can, like

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fiddle, fiddle, I don't know where that word came from, but fiddle, around.

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I don't know, but like that's where people are always coming.

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Like they, they always wanna do all this extra shit and I'm like,

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listen, I know where this road leads.

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This road leads to the land of pod fades.

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This road leads to not getting any ROI in quitting this road Leads to.

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Not getting any results that you're wanting from your podcast, if you're

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okay with that, if you're okay with your hobbyist and being a hobbyist

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and waiting until you can grow a big listenership, so then you can possibly

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get sponsors and blah, blah, blah, and you don't wanna sell your own shit,

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yada, yada, yada, by all means, talk about all the things that you want.

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But if you are trying to, draw the shortest line from point A to point

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B, which is from starting your podcast to it paying you, getting you money,

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getting you the leads that you need to create money in your business, then you

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need to be positioned in the right way.

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it needs to be very, very, very clear.

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So one of those examples is like, what is the market needing most right now?

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How can you capitalize on what's going on in your market?

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You could be a, a business coach, but the main struggle you're seeing maybe

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is specifically around social media.

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Maybe you're really good at that.

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So maybe your podcast is all about when you start out.

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It could be all about selling on social media.

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And I know that that feels limiting for a lot of people, but what that does is

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that gives you, like laser focused people.

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It, it's going to have people that are warmer, more ready

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to buy what you're selling.

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You're gonna be clearer, your content is gonna be super laser focused, and that

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is going to be a powerful thing for you.

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as you grow, you can always expand, change, rebrand, change

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the name, all of that stuff.

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You can do all of that stuff, right?

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But if you can come in at some kind of angle, you know, something

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creative, something different, then that is going to help you stand out.

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Number one, because there's a million.

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Business Coach podcast.

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So how can we be different?

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How can we show our approach?

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How can we highlight how we do things differently and

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meet people where they need?

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Right?

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So, It's also about being as clear as possible.

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So stop trying to be so clever, like stop trying to be so clever.

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Stop trying to name your podcast after you stop trying to name it and do things that

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we don't even know what the fuck it is.

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Like as clear as you can be, the better starting out.

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So when you're clear, right, you want it to be clear and concise.

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This is what it is.

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This is who it's for, this is what it's about.

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We only have a few seconds to even capture someone's attention.

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We have to capitalize on those seconds that we have.

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I want someone to see my show and immediately know that this is for

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them, but you know the benefit of that.

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Is that if I would just go on and say, okay, I, you know what?

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I don't wanna restrict my podcast and just talk about podcasting

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because I do so much more than that.

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I'm a marketer.

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I know how to market the shit out of things, right?

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I know how to build an online business and market it, and so I

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can do, and I do social media well.

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So there's a lot of things I could just, gone into my podcast and said, you know

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what, I wanna talk about all the things.

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I do not wanna stay focused on podcasting.

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Right.

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Well then when I have people listening who are maybe interested

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in social media, maybe interested in, you know, such and such.

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They're interested in all these different things.

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And so when I'm telling them, Hey, if you wanna start a podcast, come

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over to the podcast that pays.com.

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Are they really gonna resonate with coming over to podcast@pays.com?

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Like, are they really targeted?

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Are they as targeted as they are going to be?

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When I name my podcast, podcast that pays and I tell you, it's a podcast about

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launching a podcast for your business.

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I know by default, if you come to my podcast and you listen,

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you're thinking about a podcast.

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You want a podcast like You Ain't Coming to my podcast.

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If you don't want a podcast, you ain't coming to my podcast

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to learn on social media.

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So then when I know when I put those offers in front of you, I

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know that's exactly what you're looking for, Does it make sense?

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So that's why you need to be clear, be concise.

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Be exactly what you are.

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if you can come at this at some kind of creative angle, come at it at a creative

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angle, but just be clear about it.

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People need to easily identify that this is for them.

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the easier you can make it, the better.

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One of my favorite names of a podcast is called How to How to Podcast, and I mean,

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I don't know how much clearer you can get.

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I'd rather clear and concise than clever.

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I want people to know.

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I don't want them to come to the Angie Jordan show because who the fuck

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knows what the Angie Jordan show is?

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Who knows what that's even about?

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okay, maybe once I build up my brand, maybe I transition this.

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Like Chris Hard used to listen to his show all the time.

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His show used to be called For The Love of Money, and now his show

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is called He Transitioned, and it's called the Chris Harder Show.

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And that was because he grew out of that and now he was

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growing into his personal brand.

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But that's how he started out.

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He started out in that way.

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And I just want you to know, like don't be afraid to do that.

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You don't have to stick with the same thing forever.

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You get to grow and evolve.

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And a matter of fact, you will grow and evolve as you grow with your podcast.

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things will change.

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It's okay, but when you're starting out, if you can be super clear,

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concise on what you're doing.

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That is what you wanna do.

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You wanna position yourself for where you are now, where you are right now.

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Stop trying to look ahead at what you might do in the future.

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Who do you serve right now?

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What do you have that you wanna sell right now?

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That's how I want you to think about when you're creating this.

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Not like, oh, later down the line, I might wanna be a business coach, or later down

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the line, I might wanna incorporate this.

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I don't care about down the line.

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What are you doing right now?

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That's what you need to be thinking about.

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That's how you need to position yourself, right?

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Like I know that one day, like I wanna be a thought leader on marketing and business

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and eventually wanna talk more about that.

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And this is not the podcast for me to do that, but it might grow into that.

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I might grow into starting talking more about marketing on this podcast.

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Then I might rebrand and it could become all marketing.

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Who knows?

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Then I might rebrand and it become my name and where I'm talking about thought

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leadership on all these things, who knows?

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But for right now, this is the thing that I'm doing, and so right now I'm gonna

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position myself for where I am right now, not where I might be in the future.

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Okay, so this is important for you if you want to be more visible

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to the people who need you.

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You can always reposition or rebrand later if you feel that it's needed.

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And so I want you to think about these questions.

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Okay?

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Then I'm gonna stop giving you what?

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Talking to, I'm gonna leave you with these questions, to help you position yourself.

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Number one, what do you wanna sell most?

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What is it that you want to sell?

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You can always start there when you're creating your podcast that pays.

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So remember that if you're creating a podcast that you wanna make you money,

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starting with what you wanna sell is kinda a good place to start, don't you think?

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I think right.

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Number two, what would my ideal client be searching to find this solution?

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put yourself in those shoes.

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What would they be searching for out there to be able to land

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on your podcast, your content?

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What is your ideal client that wants to buy that thing that you saided?

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Number one, what are they searching for?

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How can you incorporate that into how you're creating your show?

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Number three, how can I communicate this as clear as possible?

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Will my ideal clients be able to easily identify that this is for them?

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That's a good ending point, right?

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there.

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So I'm leaving you with those questions.

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If you enjoyed the show, come over to my Instagram or if you want to give me

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any answers to those questions or ask me any questions, come to my Instagram.

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I love it when you come to my Instagram DM me.

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My Instagram is at Angie m Jordan.

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I'm happy to help.

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Come ask me a question this episode.

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Tell me you listen to the positioning episode and you have a question.

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I will freaking answer you literally in my dms if you need help.

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Okay, so come on over and I will see you in the next episode.