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Creating Your Pricing Structure
Episode 594th May 2023 • Purpose, Passion, Profit • Ken Eash
00:00:00 00:06:05

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Factors to Consider When Developing Your Pricing Structure:

When developing your pricing structure, there are several factors to consider, such as:

  • Cost of production: Calculate the cost of producing your products or services, including labor, materials, and overhead expenses.
  • Target market: Consider your target market's willingness and ability to pay for your products or services.
  • Competition: Research your competitors' prices to ensure your prices are competitive and attractive to customers.
  • Value proposition: Determine the value proposition of your products or services, such as unique features, benefits, or quality.

Pricing Strategies:

There are several pricing strategies you can use to determine your prices, such as:

  • Cost-plus pricing: Add a markup percentage to your cost of production to determine your selling price.
  • Value-based pricing: Determine your prices based on the perceived value of your products or services to your customers.
  • Competition-based pricing: Set your prices based on your competitors' prices.
  • Dynamic pricing: Adjust your prices based on market demand and supply.

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