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In this episode of Funds and Founders, we sit down with Joshua Rosario, founder of J.Rozario, also has a luxury custom shoe brand. Joshua shares his journey from a shoe enthusiast with over 500 pairs to launching his own high-end shoe company.

Learn how Joshua:

- Turned his passion for quality footwear into a business

- Navigates the challenges of educating customers about craftsmanship

- Uses innovative hand-painting techniques to create unique designs

- Leverages e-commerce and custom 3D configurators to sell bespoke shoes

- Balances craftsmanship with scalability in a luxury brand

Whether you're a fashion enthusiast or an aspiring entrepreneur, Joshua's insights on building a luxury brand and educating consumers are not to be missed!

Timestamps:

0:00 - Introduction and Joshua's background

2:00 - Early entrepreneurial experiences and learning about human behavior

7:22 - The journey from shoe enthusiast to brand founder

12:45 - Explaining the J.Rosario brand and custom shoe process

17:30 - Challenges of educating customers about shoe quality

22:05 - The technology and craftsmanship behind J.Rosario shoes

27:40 - Marketing strategies and early sales experiences

32:15 - Balancing quality, craftsmanship, and scalability

37:50 - Tech stack and tools for running an e-commerce business

42:30 - Advice for aspiring entrepreneurs

47:15 - Lessons learned from mentorship

52:00 - The importance of hunger alignment in business

56:45 - Closing thoughts and where to find J.Rosario online

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