Short format video (Reels, TikToks, YouTube Shorts) is the latest trend in social media. This week we met up with Justin Allen at ASTE. Justin serves Western North Carolina as the “Nice Guy at Large” with Hunter Engineering Co.. If you know Justin, you know he’s a pro at using short-format video. If you don’t know Justin, you’ll definitely want to follow him after you listen to this episode!
Why Justin invested so heavily in video
How video has changed in the time he’s been using it
How has video impacted his sales efforts
What equipment Justin uses most often
The editing tool that makes short format video super easy to create