Short format video (Reels, TikToks, YouTube Shorts) is the latest trend in social media. This week we met up with Justin Allen at ASTE. Justin serves Western North Carolina as the “Nice Guy at Large” with Hunter Engineering Co.. If you know Justin, you know he’s a pro at using short-format video. If you don’t know Justin, you’ll definitely want to follow him after you listen to this episode!

Talking Points

• Why Justin invested so heavily in video
• How video has changed in the time he’s been using it
• How has video impacted his sales efforts
• What equipment Justin uses most often
• The editing tool that makes short format video super easy to create
• How to get over the fear of the camera
• How to get started with short format video

How To Get In Touch with Justin

TikTok: https://www.tiktok.com/@jallenhunter 

Instagram: https://www.instagram.com/j_allen_hunter/ 

Facebook: https://www.facebook.com/jallen.hunter 

LinkedIn: https://www.linkedin.com/in/justin-allen-85209949/ 

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