Glowing podcast reviews feel really, really good, but getting
Evo Terra:any benefits from them beyond a warm, fuzzy feeling is questionable.
Evo Terra:Unless you have a plan for celebrating reviews for your podcast.
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Evo Terra:you need to know what your audience is saying about your podcast!
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Evo Terra:Hello, and welcome to another Podcast Pontifications with me, Evo Terra.
Evo Terra:Now, if you fast forwarded through the sponsorship message at the
Evo Terra:beginning of today's episode, A) I understand, but B) you missed out.
Evo Terra:We have a brand new sponsor.
Evo Terra:That sponsor - thanks again, Daniel - that sponsor provides a service
Evo Terra:to help you get more and track all of the reviews for your podcast.
Evo Terra:But why?
Evo Terra:What's the point?
Evo Terra:I mean, ratings and reviews are a thing, sure.
Evo Terra:But they don't really influence anything important, do they?
Evo Terra:Well, maybe.
Evo Terra:First, it's true we have no evidence to support the notion that more favorable
Evo Terra:ratings or reviews for your podcast will cause your podcast, the listing of your
Evo Terra:podcast, the ranking of your podcast to go up or down in any algorithmic-based
Evo Terra:Top 200 list or whatever.
Evo Terra:In fact, the opposite is true.
Evo Terra:We have ample evidence that goes against that very notion.
Evo Terra:Often that evidence comes directly from the mouths of the people
Evo Terra:responsible for writing and maintaining those ranking algorithms.
Evo Terra:But reviews do have an influence, maybe even an oversized influence, on something
Evo Terra:more important than ranking algorithms.
Evo Terra:That thing that's more important?
Evo Terra:Human beings.
Evo Terra:Because humans are influenced by reviews.
Evo Terra:So it's with that notion that I say you should celebrate your
Evo Terra:reviews, celebrate them like a boss.
Evo Terra:In fact, I think there are three very specific ways any podcaster
Evo Terra:can celebrate the reviews they get.
Evo Terra:The first one is celebrating the review in the audio of your episodes.
Evo Terra:Now, why would you do that?
Evo Terra:I mean, people who are already listening to your show know your show is amazing
Evo Terra:or else they wouldn't be listening.
Evo Terra:So what's the point of a review?
Evo Terra:You're not getting anybody new there.
Evo Terra:Well, reviews, beget reviews.
Evo Terra:Hearing you read aloud the text of a review where you also thank the reviewer,
Evo Terra:ideally by name if you can figure it out, and then saying nice things about them
Evo Terra:as you mention them by their name, that's a pretty powerful psychological draw.
Evo Terra:People want to do that.
Evo Terra:They want to be a part of that.
Evo Terra:Now, keep in mind, though, that content and consistency are
Evo Terra:super important in your episode.
Evo Terra:So be deliberate when you place the little section where you're celebrating reviews.
Evo Terra:Resist the temptation, specifically, to celebrate this review very
Evo Terra:early on in your episodes.
Evo Terra:Remember, your listeners are here first and foremost for the content
Evo Terra:you provide, not you patting yourself on the back for a few seconds.
Evo Terra:So I think you should, as I'm going to do, stick your reviews
Evo Terra:towards the end of your episode.
Evo Terra:And yes, I understand that consumption drops off as the episodes progress.
Evo Terra:That's natural.
Evo Terra:It happens.
Evo Terra:But still, we want to be smart.
Evo Terra:We also want to be judicious with the reviews we actually showcase, right?
Evo Terra:If your show is big enough to start, and fortunate enough, I suppose, to
Evo Terra:start pulling down dozens of reviews between your episodes, you may not want
Evo Terra:to read every single one of them out.
Evo Terra:So adjust this advice that fits to you.
Evo Terra:You also should celebrate them on your website, on your podcast's website.
Evo Terra:And that's because people will discover your show from a search, from a link
Evo Terra:they followed somewhere else, they will get to your show's website.
Evo Terra:And oftentimes, especially if it's done from a search, they'll have
Evo Terra:no idea you even have a podcast.
Evo Terra:So when they learn that from visiting your website, don't make them
Evo Terra:wonder if your podcast is any good.
Evo Terra:Repurpose that social proof you're getting from the reviews on your website.
Evo Terra:I add every single review I get to my content management service, my
Evo Terra:CMS, that I use to build my website.
Evo Terra:That, in turn, displays the reviews proudly right there on my homepage, along
Evo Terra:with the date, name of the reviewer, the platform they reviewed it on.
Evo Terra:All of that is available and I'm working on a way to add a rotating
Evo Terra:review box into my episode pages, which get a fair amount of search trends.
Evo Terra:But once again, I implore you be deliberate in your choices.
Evo Terra:Your website has a job, or maybe several jobs, but the job of the website is
Evo Terra:still to do the job of the website.
Evo Terra:Putting reviews too early, or in the wrong place on your website, isn't
Evo Terra:helping your podcast and it might actually hurt the job your website is there too.
Evo Terra:So when in doubt, and when you can, hire a designer with some UX
Evo Terra:experience, or, even better, CX experience to get it just right.
Evo Terra:Also, celebrate the reviews on your social channels.
Evo Terra:I mean, spend any time at all, seeking out podcasting info on any social
Evo Terra:media site from Twitter, all the way to Reddit, and you'll see a flood of
Evo Terra:"Got any good podcast recommendations?"
Evo Terra:posts.
Evo Terra:Now, of course, the reach of your own social shares is a function
Evo Terra:of the size of the people who follow you on that platform.
Evo Terra:And you may not be a big star on any given platform.
Evo Terra:This technique will still work for you if you can leverage the power
Evo Terra:of the person who wrote the review.
Evo Terra:See, when you share the review socially, and I recommend taking
Evo Terra:a screenshot of the review.
Evo Terra:Bonus, by the way, if you can turn that into some little cool animated GIF
Evo Terra:without making it too terribly annoying.
Evo Terra:But, anyhow, tag the person who left the review with their handle
Evo Terra:on that social media property.
Evo Terra:And yes, it takes a little bit of sleuthing and research sometimes to
Evo Terra:figure out the actual person or the social handle of the person who left the review.
Evo Terra:But it's time well-spent.
Evo Terra:I think it's worth it because you just might get a reshare from
Evo Terra:that person, which piggybacks on the size then of their audience.
Evo Terra:Now, by the way, I do all of these things, or at least I try to do these
Evo Terra:things or I'm trying to do these things.
Evo Terra:I've not been really good about sharing reviews on the show here in the episodes,
Evo Terra:but I'm going to be changing that.
Evo Terra:For example, here we go.
Evo Terra:Right now, we'll put this in the Boostagram Corner, shall we?
Evo Terra:Now it's time for the boost-the boost-the boost- Boostagram Corner.
Evo Terra:Boostagram Corner.
Evo Terra:I don't know a thing about crypto.
Evo Terra:A big thanks to Seth Goldstein for leaving me the following review on Podcast Addict.
Evo Terra:He says, "Evo is an expert in the pontification of podcast knowledge.
Evo Terra:His approach to sharing this knowledge is approachable.
Evo Terra:I'm so glad I discovered this podcast.
Evo Terra:Why?
Evo Terra:Thank you, Seth.
Evo Terra:I too am so glad you discovered this podcast.
Evo Terra:Now I'm going to be sharing Seth's comments across my social media
Evo Terra:channels later on this afternoon.
Evo Terra:And yes, adding it to my website because I like to eat my own dog.
Evo Terra:Now, if you received value out of this episode and you're using one of those
Evo Terra:new fancy value for value enabled apps, I really appreciate the sats.
Evo Terra:You're already streaming to me, but if you would hit that boost
Evo Terra:button, baby, and leave me a message, I'll read it out here on the show.
Evo Terra:But of course that's complicated.
Evo Terra:Yes, I get it.
Evo Terra:So BuyMeACoffee.com/evoterra remains the easiest way for you to support the
Evo Terra:efforts of Podcast Pontifications that's a place where you can buy me one, three,
Evo Terra:or five, or whatever number of virtual coffees, or even a recurring virtual
Evo Terra:coffee support message every single month.
Evo Terra:Do that, set it, and forget it.
Evo Terra:Style click of a button.
Evo Terra:Super easy.
Evo Terra:With all of that, I shall be back tomorrow with yet another Podcast Pontifications.
Evo Terra:Cheers!
Evo Terra:Podcast Pontifications is written and narrated by Evo Terra.
Evo Terra:He's on a mission to make podcasting better.
Evo Terra:Links to everything mentioned in today's episode are in the notes
Evo Terra:section of your podcast listening app.
Evo Terra:A written-to-be-read article based on today's episode is available at
Evo Terra:podcastpontifications.com where you'll also find a video version and a corrected
Evo Terra:transcript, both created by Allie Press.
Evo Terra:Podcast Pontifications is a production of Simpler Media.