Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme during the pandemic. In the latest Shiny New Object podcast episode, she tells us how she looked for value beyond the obvious and why she believes that marketers should always remember they are in the "business" of marketing first and foremost.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net