Most photographers think they have a client experience because they have a few key milestones in place: an inquiry form, a proposal, a questionnaire, and a gallery delivery email.

But milestones aren't the same thing as a client experience.

In this episode, I'm breaking down the difference between milestones and touchpoints, why your workflows might feel broken even when they're technically working, and the process I use with every Systems in Session client before we build a single automation.

In this episode, you'll learn:

• The difference between milestones and touchpoints in your client journey

• Why copying someone else's workflow rarely works in your business

• The three-step process for designing a client experience before building automations

• How communication gaps create unnecessary client questions and frustration

• Why touchpoints are the key to more reviews, referrals, and repeat clients

• The first step to creating a client experience that feels intentional from inquiry to delivery

Resources Mentioned:

Mind the Gap Client Journey Planner (grab it for FREE)

https://coliejames.com/gap

Systems in Session (Q3 seats are now OPEN)

https://coliejames.com/systems

Grab your seat for Systems in Session before July 10th and get July's Experience Edit for FREE.