Shownotes
What happens when your best business decision is also your most terrifying?
Drew Larison built Five Door Media with bold ideas, big swings, and a visionary mindset. But for the first five years, he was running fast — without structure.
Then came the decision that changed everything:
Asking his wife Erin to leave her stable nonprofit job — complete with health insurance and free childcare — to go all in on the business.
It wasn’t just a financial risk.
It was a marriage risk.
A culture risk.
A leadership risk.
In this episode, Drew breaks down:
- Why visionary founders eventually hit a ceiling
- What really happens when your spouse becomes your business partner
- How they used marriage counseling to prepare for working together
- The emotional weight of employee resignations
- Why EOS forced them to grow up as leaders
- And how structure unlocked the next level of scale
If you're building something meaningful — and feeling the tension between freedom and structure — this episode is your roadmap.
Because sometimes the best decisions are the ones that scare you the most.