What does it actually take to grow on TikTok Shop? In this episode, Deren Baker, CEO of Flywheel Ventures, explains why brands need to treat TikTok Shop as a creator-led sales channel, not just another social platform or traditional marketplace. He breaks down how to match the right products, creators, and content to the way people shop in-feed, and why that shift is critical for turning views into real, profitable growth. To go deeper, download TikTok Shop Unlocked: The ultimate brand playbook for turning views into profitable growth.