Fraudology is presented by Sardine.

Today, Karisse answers the most common questions she receives from Fraudtech Solution providers, especially in sales & marketing. (And although this episode is focused on solution providers, those on the merchant side of fraud can learn a lot too. And, I welcome your feedback!)

• Why is it so important for online merchants to know the ROI of a potential solution for fraud prevention, even if they know this will reduce chargebacks, increase customer experience, improve identity verification, reduce false positives, etc, etc.?
• Why is it so difficult for prospective merchant customers to return an e-mail? -especially if we had a great conversation at a recent event?
• Why won't e-commerce merchants be more open with us when we ask them about their current fraud or Trust & Safety issues?

Sales in this space is very different from SaaS sales in other industries. If you don't try to understand your target market, you won't have success.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Mentioned in this episode:

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