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Here’s an unpopular opinion: the AIDA copywriting framework kinda sucks…

I never really liked it.

I tried using AIDA as a copywriting template…

But when it was actually time to sit down and write copy, I never quite knew what to say.

I’d just sit there thinking, “HOW?!”

Until I made an important discovery that gave me a brand new perspective on AIDA as a copywriting formula.

It changed the way I think about it completely.

And I share my thinking in today’s episode…

AIDA Copywriting Framework: Does it still work?

Yours for bigger breakthroughs,

Roy Furr