In part four of this min-series giving you and insight in to the wildly successful group programme that is The Ecommerce Accelerator, we're exploring the key areas that I find many small businesses don't focus on. And that is keeping & developing the INTEREST and relationship with their new audience.

The messages we send to someone who has never heard of us before will likely be slightly different to those who have shown an interest. So, in this episode I cover:

• what interest could, and generally looks like in product based businesses
• why it's important to keep sharing a consistent message
• a deeper insight in to 2 of the 4 main areas we focus on improving when it comes to developing that interest

Have these got you thinking about changes you could make to your own content? Come and join in the conversation over on Instagram @LornaScullyUK