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Defining Success for Yourself with Kiley Peters
Episode 8527th March 2024 • Welcome To Eloma • Kiley Peters
00:00:00 00:21:39

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Looking to redefine success on your own terms? Host Kiley Peters dives into the concept of personal success and shares what she calls the "DNA of Success" framework. Drawing on her experiences with Brainchild Studios, her digital marketing agency, and the founding of RAYNE IX, Kiley guides listeners toward understanding that pursuing someone else's definition of success can lead only to burnout and dissatisfaction.

The "DNA of Success" framework is a tool Kiley created to guide individuals in aligning their endeavors with their own visions of success. This framework, rooted in the principle of making business personal, operates on the SELF acronym:

  • Significance - Identifying personal purpose and the purpose of one's business or role.
  • Energy - Understanding what drives and drains energy, focusing on personal values, and aligning time and energy with what truly matters.
  • Leadership - Defining personal and professional goals, creating a roadmap to achieve them, and leading oneself or a team to realize these goals.
  • Facts - Assessing the hard facts, such as resources, time, and financial needs, to achieve the set goals.

Through this framework, Kiley offers a pathway for listeners to dissect and understand their true motivations, energy sources, leadership goals, and the concrete facts that frame their ambitions.

Kiley provides actionable advice and shares how her "Accelerator" program and "CEO Hotline" are designed to support executive women and small business owners in applying these principles to level up their businesses. Whether you're reevaluating your career goals, seeking to redefine your business's impact, or simply in search of a community that understands the unique challenges of aligning personal and professional success, this episode of Welcome To Eloma offers a clear, structured approach to achieving fulfillment on your own terms.


  • “I realized that what I really wanted to do was I wanted to help women, small business owners, build better business backends and build greater business value. And I wanted to help them build companies that would change their lives and hopefully, potentially the lives of people around them.” (03:24 | Kiley Peters)
  • “We get to this point where we're like, ‘what am I doing? I'm running a business that I didn't even want to do in the first place. This isn't what I wanted.’ And I believe that that's because many of us have not actually taken the time to define what success looks like before we start taking action, before we start making movements.” (04:56 | Kiley Peters)
  • “For you as an individual, when it comes to significance, our big question here is what is your significance? What is your personal purpose? Why are you here? What are you meant to do as a human being?” (07:10 | Kiley Peters)
  • “If we take the time to understand ourselves and understand what lights us up and understand what gives us energy, our output can be significantly greater in a shorter period of time.” (09:23 | Kiley Peters) 
  • “We believe that business is human and humans are the most important part of business. And we need to make business personal because we spend so much of our lives working to afford lives that we want to live. We should be keeping that in mind in terms of all of the things that we do and we should be really intentional about all the decisions we're making.” (18:28 | Kiley Peters) 


Kiley Peters is a keynote speaker, serial entrepreneur, small business strategist, executive coach, and content marketer with nearly 15 years of industry experience.

She is on a mission to help 1 million women build more financially free and fulfilling lives through her founding of RAYNE IX–an executive consultancy helping women launch, grow, and exit their consulting businesses so they can have greater autonomy, financial freedom, and ownership of their lives.

She’s also the host of Welcome to Eloma, a podcast for visionaries, entrepreneurs, and business owners who want to become better leaders, people, and pioneers.


Connect with Welcome to Eloma

Instagram: @welcometoeloma


Connect with Kiley

Social: @kileypeters +


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