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How Much Time Should Real Estate Agents Spend on Social Media?
Episode 2125th June 2026 • Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents • Alyssa Stalker
00:00:00 00:30:19

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🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

A lot of agents think social media takes too much time. But most people quit before they ever get to see what that effort can turn into.

In this episode, I'm answering one of the biggest questions agents ask me. How much time should you actually be spending on social media, and when can you realistically expect results? We're getting into why so many agents quit right before things start working, the hidden payoff most people completely miss, and how to think about content creation in a way that feels sustainable instead of overwhelming.

You'll walk away knowing where your time is best spent, what consistency really looks like, and how to build momentum without feeling like social media has become a full-time job. So if you want to stop wondering whether social media is worth the effort and start building momentum that compounds over time, hit play, and let's get into it.

00:50 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

01:46 – Why most agents quit before content pays off

06:27 – What agents get wrong about instant social media results

11:20 – The reason content creation needs a real spot on your calendar

13:06 – Why building the skill of content creation gets easier with practice

17:42 – How to batch content and simplify your workflow

21:08 – Why your content skills and effort compound over time

25:32 - A realistic breakdown of how to spend your time creating content

OTHER EPISODES YOU’LL LOVE:

🎙️ Episode 18: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz

🎥 Watch the podcast on YouTube: https://youtu.be/6xurg2bqnRM

💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @thealyssastalker

💭 Got any questions? Submit your question for advice from me on the show HERE

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Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

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This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

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