The Ultimate Guide to Starting and Leveraging Podcasts for Coaches

Summary

In this engaging episode, John and Angie explore the booming world of podcasting and its relevance for coaches. They delve into the benefits of being podcast guests versus starting one’s own show, emphasizing the importance of strategy, preparation, and niche topics. John, a seasoned podcaster, offers insights on the tools and platforms to get started, such as Facebook groups, Matchmaker.fm, Podmatch and Interview Valet. They also highlight the significance of quality content, audience engagement, and consistent effort for podcast success. This episode is a must-listen for coaches considering podcasting as a valuable vertical for their business growth.

Keywords

podcasting, coaching, podcast guest, podcast strategy, podcast voice, audience engagement, podcasting tips, podcast growth, podcasting for coaches, podcasting journey, podcasting, titles, marketing, value, networking, niche, guest appearances, coaching, content creation, audience engagement

Takeaways

Podcasting is increasingly popular and can be beneficial for coaches.

Being a guest on podcasts is a great way to gain exposure.

Starting your own podcast requires significant effort and strategy.

It's essential to understand your audience and tailor your content accordingly.

Avoid overwhelming yourself with multiple projects at once.

Podcasts can serve as evergreen content, remaining relevant over time.

Establishing a clear purpose for your podcast is crucial.

Investing in quality equipment can enhance the listening experience.

Engagement is key; find a balance between personality and topic.

Authenticity in your voice will attract the right audience. The title of your podcast is crucial for attracting listeners.

Creating a hook is essential to engage your audience.

Value and entertainment are key components of a successful podcast.

Time management and resource allocation are important in podcasting.

Networking through podcasting can enhance your professional connections.

Finding a niche can differentiate you in a crowded market.

Starting as a podcast guest can provide valuable experience.

Utilizing tools and services can streamline the podcasting process.

Engaging content can lead to better promotion and visibility.

Building a loyal audience takes time and consistent effort.

Sound Bites

"Should I start a podcast?"

"Starting your own show is a lot of work."

"Podcasts can be evergreen content."

"You want it to be listenable."

"Be yourself in your podcasting journey."

"Topic, topic, topic is most important."

"You need to hook your audience."

"You can't just gift wrap a turd."

Chapters

00:00 Introduction and Podcasting Curiosity

00:11 Considering Starting a Podcast

02:09 Benefits of Being a Podcast Guest

05:36 Personal Experiences and Lessons Learned

07:55 Deciding to Start Your Own Podcast

11:15 Practical Tips for Podcasting

14:14 Engaging Content and Audience Building

33:21 Finding Podcast Guest Opportunities

38:54 Conclusion and Contact Information

John,

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John: Angie.

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Angie: you're a bit of a

podcast geek, aren't you?

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John: Thanks for that.

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Yes, I suppose so.

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Why?

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Angie: No, and I mean it in the nicest

of ways, you know, a lot of podcasts.

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I'm wondering if I should

start my own podcast.

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What do you think?

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John: I could see that for you.

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There's a few things you might want to

consider before you get started though.

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Angie: So is there any chance you're

going to tell me what those things are?

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John: I might?

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Angie: How about if I say pretty please?

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John: Oh, you know I can't

say no to you, Angie.

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Let's start the show.

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Angie: So...

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Podcasting, right?

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Becoming ever popular.

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John: More and more each year, yeah.

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Amazingly.

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Angie: Yeah.

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So I've, I've had experience where

so many people want to incorporate

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it, but you, I am, I'm going to say

this for everybody and tell you right

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up front, I am by far not an expert.

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So John, obviously I'm going to

defer to you Ooh, how do you use it?

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Why do you use it?

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When do you use it?

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So inquiring minds want to know.

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John: Inquiring Minds wants to know

I want to keep the conversation

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around what's going to be relevant

for coaches as much as possible.

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Angie: Sure.

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John: But I do think you're

right, podcasting is growing in

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popularity, and I'm sure there

probably are a bunch of coaches

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thinking, should I start a podcast?

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Or should I be at least going on podcasts?

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And the answer to the first one is maybe,

the answer to the second one is yes.

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Yeah.

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I would say probably one of the biggest

things I would encourage coaches to

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think about doing is going on podcasts,

and that is a really great way to get

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some PR, it's obviously, things like

going on TV and things like that are

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even better because no matter how

popular podcasting is right now, TV

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is going to get you a wider audience.

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And if you're primarily looking for PR,

you may want to make it part of a wider

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thing, but if you just want to do a

little bit of getting in front of other

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people's audiences, and you want something

that is actually targeted more toward

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your avatar, you can decide which shows

Probably have people who you would like

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to work with in their audience or there's

a good chance that they will And try and

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get on those shows So I would say probably

being a guest is one of the places I would

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encourage people to start And there's a

few reasons for that One of them is that

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starting your own show is a lot of work.

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And so you want to be ready

for that if you want to do it.

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And I think it will give you the

opportunity to get a sense of whether

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it is something you want to do

by going on other people's shows.

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Do you enjoy the format?

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Do you get a sense of what you, what kind

of style of show you would like to have?

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You'll probably pick that up more

from being on other people's shows and

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for dipping your head into listening

to podcasts and checking stuff out.

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But yeah, sorry you

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Angie: no, and I think

that's really important.

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The point that you bring up for

people is, of course, it can be

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another it's another vertical within

your coaching practice, if you will.

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So it could there be harm in

doing, no what's the harm.

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But to your point I think it's

important for people to realize that

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it's not just another thing you're

going to just whip up and do, there

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needs to be some strategy behind it.

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And.

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It's not just an opportunity for you

to get up and, in front of people, so

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to speak, not up in front of to get in

front of people and just start chatting

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away about all the things that you

feel like are relevant in the world.

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And, because that can happen,

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John: It absolutely can and it does it

absolutely does happen and these people

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make these mistakes all the time I made

these mistakes in my earlier days of

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being a guest on other people's shows

It's one of the reasons why I when I

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interview guests for my other podcast

that I do mostly by myself, but I have

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guests on that When I bring them on I do

not ask them about their about tell us

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about yourselves or tell us about History,

I don't want to go into that unless

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it's really pertinent or interesting

to the audience I don't see any point

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in it and they're probably going to go

on a hundred other podcasts where they

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will get asked that question And so

people who are already maybe following

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them or following similar shows Have

heard it And they don't want, they're

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not going to want to hear it again.

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They're going to skip through that.

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But anyway, it's boring for them.

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It's probably boring for the audience.

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Also, some people just love talking about

themselves and their own lives a little

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bit too much that can end up going on

and on I this could this episode could

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easily turn it turn into my little ted

talk, you know This is an area that I

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have so much knowledge and Experience

in that, but I don't want it to do that.

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I want it to still be you know a

conversation between us let me see.

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I mean have you been on

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Angie: I have.

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John: as a guest and

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Angie: Yeah, I've been on a few.

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I've been invited on to a few.

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And actually, so this is something

that we want to talk about, because

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I asked you about this last week.

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I actually did pay somebody, probably

found me on LinkedIn and said, Ooh, she's

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a coach and I'm going to ask her to be

on my podcast and maybe she'll pay me.

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And I did.

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And it was the very first time I

ever spoke on a podcast because

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Honestly, what did I know?

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And it was like, oh, and you'll

be featured here and put here

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and you get your video, blah,

blah, blah, and all the things.

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And I was like, okay.

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And honestly, it wasn't

even a ton of money.

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I think it was like, I

don't know, 150 bucks.

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So even because it was so inexpensive,

I felt is this kind of worth it, but

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here's the thing, one thing that I

did know, I did look up the person.

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I looked up the webinar, the podcast, and

I was like, okay, you know what, this is.

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This guy's been around.

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He's, I'm going to do it.

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I decided to do it, but

honestly, I did it to your point.

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Even though I was completely green,

I knew nothing about podcasting.

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I just knew I wanted to be interviewed

in that space and have that practice

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of what I knew there was something.

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I just didn't know what the

something was going to be.

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And that was the first time.

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So the point though, is about the money

you and I talked about, like I asked

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you last week, would you pay to be.

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On a podcast,

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John: and I said probably not I never

have and I don't think I would the

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shows that I would even want to go and

even The top level shows that I would

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love to be a guest on someday would not

expect me to pay to have them on there.

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however There are situations

where I might consider it.

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I might consider it if it

was particularly relevant.

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I might just consider it but probably

not is the answer simply because i've

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never had to and most of the shows that

I know Would never ask to I would never

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ask someone to pay to come on the show.

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I could see I can see a point of doing it

and i'm not completely against the concept

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but You should definitely do what you did

in that situation if someone's asking you

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to pay to be on their show Check out what

their audience is are people following

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if they've put a lot of money energy

time and everything into Building up a

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huge audience that is full of people that

are gonna love to hear you on their show

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Angie: Yeah, so I think it's

important like first of all, we're

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establishing Is this another great

vertical for your coaching practice?

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Yes But one thing that I would caution

our listeners Against is trying

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to do too many things all at once.

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If you're starting a new

coaching practice, don't be

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like, I got to write the book.

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I have to do the podcast.

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I have to have everything.

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No, get yourself established first.

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If you are already established.

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then this might be a

natural next for you.

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A next

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John: A hundred percent.

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When we were both coaching professional

speakers all the time, or people who want

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to be professional speakers all the time,

how many times did you come across the

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people who, at the same time, they're

writing their book, they're starting

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their podcast, they're doing a hundred

different things, as I and I always say to

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them, that's great but every single thing

you add on is going to slow you down.

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Unless you can delegate,

unless you can delegate it,

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Angie: It's like starting a race.

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This is so funny.

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I just had this visual.

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It's like starting a race and then putting

your shoes on one at a time, right?

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You're starting the race, you

take off out of the gate and then,

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Oh, wait, let me put my shoes on.

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Wait, what?

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So it does definitely slow you

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John: I would say it's like

starting a race and picking

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up boulders along the way.

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Angie: That too, right?

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John: each one you pick up

is going to slow you down.

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It's at some point you have

to put them down and you want

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to get across the finish line.

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So yeah, nice visual either way.

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Angie: So in terms of, let me, so let

me pick your brain though, because I'm

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going to be, I'm going to, I'm going to

think that My positioning in podcasting

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is probably similar to the majority.

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I don't want to say all, but

the majority of our listeners.

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So I'm going to ask those

questions for you folks.

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So you already said, Hey, try and be

a guest first as much and as often

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as you can, because you want to

get a feel for different ways that

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these podcasts are being run, right?

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Different different

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John: That there are other reasons

there are other reasons for that and

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I won't go too deep on them But I will

just say as an overview it will help

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you build your network a lot quicker

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Angie: yeah,

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John: on these other shows and so you

just want to be of service and you know

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See what you can do and maybe even get

introduced to other people with shows

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through those So take advantage of the

network growth that you get with that

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But it's also going to give you a ton of

practice in talking about who you are and

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what you do And so you may find the first

times you're doing that it's difficult

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It's going to get easier and easier each

time you do it and you're going to get

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smoother and cleaner At talking about who

you are what you do what your services

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are We're not going to go on there and

just be buy my shit, but you're going to

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go on there and talk about stuff that's

relevant pertinent useful to your audience

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and then Give them an invitation into

your funnel one of your funnels at some

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point during the show so yeah, I think

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Angie: Oh,

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John: than that as well, but

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Angie: I hear a topic.

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I heard funnel.

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I think there's a lot of people maybe

that are saying what's a funnel.

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So we're going to talk

about that at some point.

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We'll come back to that

on a different episode.

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Just saying, but go ahead.

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Just saying.

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John: The funnel just quickly thing that

brings people further into your world

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like a lead magnet and stuff like that.

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But yeah, we will do a deeper

dive on that another time.

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Angie: yeah.

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John: there's a bunch of benefits

to being on other people's shows.

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Angie: so awesome.

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So now you've done it.

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You said, all right, I've

done a couple of things.

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Now I want to start my own podcast

and my, this is just me, right?

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Haven't done one on my own yet.

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John and I have been talking.

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I'm like, come on, John mentor me.

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And he said, okay.

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But there's a reason I

have a specific reason.

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And I have to be honest with you.

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It's less about for me

building my business.

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It's more about this specific message that

I'm currently, my season in my business

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right now and wanting to get that message

out and as many places as I can for as

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often for as long as I can, honestly.

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Because I know if I'm doing that.

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That the other things will come.

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And just as a side note, just to say

this, literally yesterday, I did that

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podcast two years ago, that first one.

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And I got yesterday, somebody reached

out and said, I heard your podcast,

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blah, blah, blah, blah interview

with so and and I would really love

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to talk to you about your services.

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And I was like, are you

trying to sell me something?

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I'm like no.

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I, client.

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So we'll see if it actually turns

into anything, but two years.

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John: Yeah, I've had that as well.

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I've had that from YouTube

content in the past.

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I've had that from podcast, my own

podcast and from interviews that I've done

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with other people podcast, especially.

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They stick around for a long time and

people will often go back and check

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out older episodes of podcasts that

they like as well and we'll binge stuff

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because unless the podcast is fairly

temporal, like talking about day to

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day stuff, topical events and whatever

else, then the Then there's no reason

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not to go back like a lot of podcasts.

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I think that the Number one category

in podcasts is true crime You and I

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are probably never going to have a

true crime podcast, but it's the top

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category But it's the there's the kind

of category that is You're probably not

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going to go and listen to episode 15

of a true crime podcast where they're

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like just coming to the So getting close

to solving something or getting some

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critical information, you need to go back

to episode one and listen to the whole

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thing through but with podcasts that are

more nonfiction in the sense of not true

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true crime, I guess it's nonfiction, but

the stuff that's more like in terms of

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personal and professional development.

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You may listen to a recent episode,

but that doesn't mean that the

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older episodes aren't still

going to be relevant or useful.

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And you may still go and at least

check out their back catalog.

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You're probably not going to listen

to every episode unless you really

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love the show, but you're going

to pick out some of the ones that

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are like, I've enjoyed this show.

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I think I might enjoy that episode, if the

topics and the titles are relevant to you.

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So

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Angie: I think

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John: to be evergreen, evergreen content.

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Angie: And I think

that's the beauty of it.

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You've been schooling me a lot about that.

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All right, so now I'm a coach and

I say, okay, I'm pretty established

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or I've established certain X, Ys

and Zs and this is where I want

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to go and I'm going to be a guest.

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So what makes the decision?

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What can help our listeners decide?

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Should I?

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Should I even get into that space?

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Really, what's the true, I know there's

benefits, but I just wanna say it for

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us, for the, our listeners, what would be

the benefit to starting your own podcast?

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John: If the podcast is going

to be related to your business.

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Then sure, I say there's no

reason not to do it, but just

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be aware of certain things.

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Most people, if you're thinking of

doing an interview based show, most

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people are not good interviewers.

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And so interviewing is actually

a skill that you will have

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to develop and get better at.

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but podcasts can be a good way to.

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Demonstrate your own knowledge and

expertise and It's one of the reasons

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00:14:51,971 --> 00:14:56,151

why we do this show together is it would

be maybe a bit boring if it was just me

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Probably less boring if it was just Angie

by herself, but it would be a bit boring

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00:14:59,921 --> 00:15:03,741

for It's just one person talking about

their stuff and it's not a conversation

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and not much interaction Like we can

have a bit of Playfulness together.

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It's harder to do that by

yourself with an audience.

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It can be done some people are very good

at it, but it's harder to do so there's

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stuff to think about but i'd say this

for some people some of the things that

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may Put you off things that probably

if they do put you off they should

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so there is some financial investment

In doing a podcast that you will want

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to try and get a reasonably decent

microphone and probably want to try and

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have Better than just your webcam you

don't want to be using your internal

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microphone or your internal webcam on

your computer to be recording podcasts

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Angie: Let me just

pause John, right there.

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Wait, because he knew I

was gonna pipe up, right?

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Because originally, I already had a

great mic, which he didn't like, but

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it was already something that I had

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John: I started with one of those as well.

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So it's

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Angie: Yeah, and, so when John and I

record, it's usually about 5 to 6 a.

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m.

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my time here in Arizona.

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And he's abroad, so it's

usually 8 to 9 hours ahead.

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And my room is, I have lights

on, I have 6 lights on.

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And It still looks so dark.

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I look like I'm just

waking up out of the cave.

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So obviously, I have to be aware

of certain things and my microphone

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was a big part of that, right?

307

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Because I have this loud booming

voice and I need to make sure that

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don't you smile about that, buddy.

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But I have to make sure that I don't want

people to listen to my voice, whether

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it's just me or I'm interviewing somebody

or it's a little variation of that

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and think, gosh her voice is so loud.

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It's like nails on a child.

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I can't listen to her.

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It's almost like if you're visually

sending copy of something to somebody.

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And it's not visually appealing,

naturally their brain is going

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to go, I just don't want that.

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So I'm obviously exaggerating the point of

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John: But no, but it's a good point

because you think about how most

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people listen to podcasts, they have

their earbuds or their headset in.

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So you, your voice, whatever

content you're putting out is being

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00:17:16,933 --> 00:17:18,752

pumped directly into their ears.

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Angie: yeah.

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So you want it to be, listen, and

if I'm talking about the topic.

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So if I'm talking about, I used

to use this example with other

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speakers that I coach and I'd

say, if you're swaddling babies.

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So if I'm actually doing a podcast on

swaddling babies, I'm just making that up.

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Okay.

328

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I would want my voice to match

that and make the listener feel.

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Okay.

330

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So you notice that I

intentionally changed, right?

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So it's

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John: give me tingles,

tingles up my spine.

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00:17:47,403 --> 00:17:50,773

Angie: John and I were talking about

snuggling about 45 minutes ago.

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Cause it's so cold.

335

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John: I

336

00:17:53,183 --> 00:17:55,443

Angie: I was like, can I just

snuggle up into your beard?

337

00:17:56,428 --> 00:18:00,638

Anyway but yeah, so like you want, not

that I'm saying you shouldn't be natural

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because again, what do I even know?

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But if I am a listener and I'm

listening to a podcast about swaddling

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babies and here comes this big, loud,

booming voice, it just doesn't match

341

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and I'm probably not going to listen.

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But if I have somebody speaking that

talks about laying your child down.

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On their backs and all of a sudden

it's a little easier and it goes along.

344

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I think with what it is

You're talking about I'm

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John: And to a point, I agree to a point,

because I do think your personality still

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work, but you probably do want to stick

with stuff that fits your personality

347

00:18:39,948 --> 00:18:44,238

well, that if you are that sort of

loud, gregarious person and you're doing

348

00:18:44,288 --> 00:18:47,678

some show about, taking care of babies.

349

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I would say, there may be times where

you want to soften things, but you still

350

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want your personality to come through.

351

00:18:56,048 --> 00:18:59,158

And you will probably still find

an audience of people who will love

352

00:18:59,208 --> 00:19:02,948

that you're a bit more, a bit louder

and a bit more brash than perhaps

353

00:19:02,998 --> 00:19:04,588

the soft and gentle people who

354

00:19:04,748 --> 00:19:06,998

Angie: to use the word

energetic and not brash.

355

00:19:06,998 --> 00:19:09,288

No i'm joking because I

know john's talking about me

356

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But the point is yes because

357

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John: To, to yourself.

358

00:19:15,668 --> 00:19:21,593

Angie: sure, but the I and your point is

very valid because Podcasting like that.

359

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It has to be.

360

00:19:22,653 --> 00:19:28,463

You have to allow if there's going to

be engagement and I want to say this.

361

00:19:28,633 --> 00:19:31,313

Let me ask you because as I'm saying

it, I'm coming up with a question.

362

00:19:31,663 --> 00:19:38,563

Do you feel that people are more

attracted to the personality or the topic?

363

00:19:38,573 --> 00:19:42,473

And I know the ambiguous answer

is, oh, it should be both because

364

00:19:42,543 --> 00:19:45,223

nobody's going to listen to something

that they're not interested in.

365

00:19:45,753 --> 00:19:49,343

But I'm talking if we're talking

the same topic across the board.

366

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John: yeah.

367

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I have, I will say this as almost a

throwaway comment really, but I do have

368

00:19:56,928 --> 00:20:02,258

and have had in the past people who have

listened to my show or my appearances in

369

00:20:02,258 --> 00:20:04,948

other places because they like my voice.

370

00:20:05,748 --> 00:20:08,928

Which my voice is a little huskier than

usual even today as well, but because

371

00:20:08,928 --> 00:20:11,398

they like my voice and That's great.

372

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I love that.

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00:20:11,928 --> 00:20:14,408

That's not necessarily

everybody and that's fine, but

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Angie: Sure.

375

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John: quite like that.

376

00:20:17,448 --> 00:20:18,458

Generally, it's the content.

377

00:20:18,518 --> 00:20:24,328

So if I look at I have a my other

show coming up to 200 episodes soon

378

00:20:24,758 --> 00:20:29,708

if I look back through if I look back

through those episodes And see which

379

00:20:29,708 --> 00:20:35,008

ones have done best You It's always

the theme of the episode, rarely the

380

00:20:35,078 --> 00:20:35,228

Angie: Yay.

381

00:20:35,253 --> 00:20:35,543

Okay,

382

00:20:36,508 --> 00:20:39,438

John: though, but nearly always the

topic of the episode is what gets people.

383

00:20:39,698 --> 00:20:42,378

I can look at that on YouTube

as well, like we have content on

384

00:20:42,378 --> 00:20:45,498

YouTube together from this show

content from my other show as well.

385

00:20:45,788 --> 00:20:50,378

If I look at the stuff that does well,

and there's honestly, sometimes it's

386

00:20:50,388 --> 00:20:53,708

night and day, the difference between,

especially some of the short videos,

387

00:20:53,978 --> 00:20:56,888

some of the ones that do really well

and some of the ones that don't, you

388

00:20:56,888 --> 00:20:58,788

have to look at things like the titles.

389

00:20:59,593 --> 00:21:02,923

The longer ones you have to consider

the thumbnails and keynote keywords

390

00:21:02,933 --> 00:21:07,003

and all that sort of stuff as well, of

course, but title the titles of your

391

00:21:07,423 --> 00:21:12,353

videos or your podcast episodes of what

people are going to look at first so I

392

00:21:12,353 --> 00:21:17,543

see this with other podcasters who just

put a bit lazy with their titles really

393

00:21:18,193 --> 00:21:24,838

possibly don't know better of episode like

episode 15 Interview with such and such

394

00:21:25,138 --> 00:21:25,678

Angie: sure.

395

00:21:26,228 --> 00:21:30,218

John: Okay, you know if you know who

that person is then maybe but if you

396

00:21:30,218 --> 00:21:33,298

don't why should you want why should you

just want to interview with this person?

397

00:21:33,678 --> 00:21:35,168

It's give people a reason to listen to it.

398

00:21:35,178 --> 00:21:40,188

You do still have to hook your audience

and you need to have Not clickbait,

399

00:21:40,238 --> 00:21:44,543

but you need to have Something you

know that's going to give people

400

00:21:44,543 --> 00:21:48,563

a reason to click on the episode

and listen into it So I would say

401

00:21:48,613 --> 00:21:49,513

Angie: What's the hook?

402

00:21:50,273 --> 00:21:53,723

John: topic is most important and

so if you think about it from this

403

00:21:53,723 --> 00:21:53,933

Angie: that

404

00:21:54,063 --> 00:21:54,373

John: of

405

00:21:54,953 --> 00:21:55,343

Angie: right?

406

00:21:55,343 --> 00:21:57,473

I took tons of, which I

don't know why I'm my psych.

407

00:21:57,473 --> 00:22:00,263

I was a psychology and education

major in college, so I don't know

408

00:22:00,263 --> 00:22:03,713

why, but I took a ton of marketing

classes and I will never forget.

409

00:22:04,043 --> 00:22:08,203

This one student got up and literally

made this beautiful packaging and it

410

00:22:08,203 --> 00:22:12,363

was, there was dog poop in it, like

one little log and he was like, and

411

00:22:12,363 --> 00:22:17,503

his point was, I could get you to buy

this just from its packaging, right?

412

00:22:17,503 --> 00:22:20,393

You don't even know what's inside

yet, but because it's so lovely and

413

00:22:20,393 --> 00:22:24,643

beautiful to me, I'm like a fish sparkle

and shine and I'm attracted to it.

414

00:22:24,643 --> 00:22:26,153

So I was like, Ooh, look at that.

415

00:22:26,383 --> 00:22:28,613

And when he opened it, we

were like, and it was wrapped.

416

00:22:28,613 --> 00:22:32,803

It wasn't like a smelly poop, by the way,

but it was like, it was really to me.

417

00:22:32,843 --> 00:22:37,383

Here I am a million years later

thinking that was so amazing.

418

00:22:37,383 --> 00:22:41,053

And to your point, if you want people to

click, you definitely need to wrap it up.

419

00:22:41,053 --> 00:22:43,453

I don't care what the content actually is.

420

00:22:44,293 --> 00:22:47,363

If you can't get them in the door,

they're never going to listen.

421

00:22:47,373 --> 00:22:47,628

So it

422

00:22:47,928 --> 00:22:52,688

John: But you do still I mean to take that

to the next level as well You can't just

423

00:22:52,708 --> 00:22:57,258

gift wrap a turd and expect people to keep

on listening to it If they tune into your

424

00:22:57,258 --> 00:23:01,068

show because he's got a great title, but

the show's actually a piece of crap You

425

00:23:01,493 --> 00:23:02,238

Angie: Correct.

426

00:23:02,538 --> 00:23:05,648

John: They're not going to stick with

you anyway So you do need to make sure

427

00:23:05,698 --> 00:23:09,958

that you're putting out value content for

people as well Which means you don't want

428

00:23:09,958 --> 00:23:14,918

to go on too much about yourself You don't

want to go off track really that much And

429

00:23:14,918 --> 00:23:20,298

you need to deliver value and impact It

has to be entertaining and so this was

430

00:23:20,298 --> 00:23:24,728

a podcast for some people just going to

be a lot of hard work But you know if

431

00:23:24,728 --> 00:23:27,948

you want to do it and you think I know I

really want to have a podcast great I say

432

00:23:27,998 --> 00:23:31,708

go for it Even if it's you know, if you

just think not necessarily about coaching

433

00:23:31,708 --> 00:23:36,598

just about anything do it and you know If

you're not really Concerned whether it's

434

00:23:36,598 --> 00:23:40,158

going to get listeners or not, but you

just want to have fun making a podcast.

435

00:23:40,358 --> 00:23:41,618

Absolutely go for it.

436

00:23:41,948 --> 00:23:45,608

But if you're looking at this from a

business sense, and I'm assuming for

437

00:23:45,608 --> 00:23:50,738

our listener that you are because that

primarily the purpose of this episode.

438

00:23:51,513 --> 00:23:55,423

Then you do want to think who's gonna,

who's going to be editing the show?

439

00:23:55,503 --> 00:23:57,073

Because you do need to edit your shows.

440

00:23:57,083 --> 00:24:01,573

Who's going to be creating the show

notes putting the titles on choosing

441

00:24:01,573 --> 00:24:02,963

the music, getting the equipment.

442

00:24:03,658 --> 00:24:10,148

There is this time and money aspect to

podcasting that you may want to make sure

443

00:24:10,148 --> 00:24:15,898

you consider before you get into it and

also what you're going to be doing a bunch

444

00:24:15,898 --> 00:24:20,528

of daily shows for five or 10 minutes or

you're going to be doing weekly shows, bi

445

00:24:20,528 --> 00:24:25,328

weekly shows, monthly shows It's going to

be up to you, what you, how you do this.

446

00:24:25,328 --> 00:24:28,378

Like you can choose the format, you

can do interviews, you can do solo,

447

00:24:28,378 --> 00:24:30,138

you can do a mix, you can do panels.

448

00:24:30,668 --> 00:24:35,808

There's so many different ways that you

can do this, but Anything beyond the Let's

449

00:24:35,808 --> 00:24:40,948

just say this again anything beyond what

you do by yourself Requires a different

450

00:24:40,948 --> 00:24:45,438

level of organization because you have to

bring other people to the table as well

451

00:24:45,438 --> 00:24:50,448

You have to arrange interview times you

have to I pre interview all my guests we

452

00:24:50,448 --> 00:24:51,998

have to pre arrange our record times.

453

00:24:52,298 --> 00:24:52,738

Angie: Yeah.

454

00:24:52,878 --> 00:24:53,278

Yeah.

455

00:24:53,398 --> 00:24:56,988

John: We have to pre plan the shows

so there's a lot of stuff to consider

456

00:24:56,988 --> 00:25:00,008

This is a probably one of the things

that will put people off this more than

457

00:25:00,008 --> 00:25:04,983

anything else if they're not sure about

it Is the time that has to go into this.

458

00:25:05,503 --> 00:25:06,148

However,

459

00:25:06,448 --> 00:25:07,078

Angie: Yeah.

460

00:25:07,533 --> 00:25:11,143

John: if you have the time to at

least make the shows and you have the

461

00:25:11,143 --> 00:25:16,543

resources to have other people or have

to some degree that I use a lot of AI

462

00:25:16,613 --> 00:25:21,273

tools now with show notes and things

like that to save time and to save time

463

00:25:21,273 --> 00:25:26,723

in editing as well, if you have the

means to be able to delegate stuff out.

464

00:25:27,043 --> 00:25:27,818

Around making

465

00:25:27,818 --> 00:25:29,428

Angie: That was my next question, right?

466

00:25:30,833 --> 00:25:31,203

John: then.

467

00:25:31,273 --> 00:25:31,883

Absolutely.

468

00:25:31,883 --> 00:25:32,383

Why not?

469

00:25:32,463 --> 00:25:33,033

Why not?

470

00:25:33,858 --> 00:25:34,158

Angie: Yeah.

471

00:25:34,158 --> 00:25:36,858

Cause Angie, this is just for the

record in case y'all haven't figured

472

00:25:36,858 --> 00:25:42,288

this out after almost a year of this

podcast, I despise administrative work.

473

00:25:42,308 --> 00:25:43,528

I love what I do.

474

00:25:44,028 --> 00:25:45,438

And I love creating.

475

00:25:45,438 --> 00:25:47,868

I feel like the crazy artists,

that's always let me throw

476

00:25:47,868 --> 00:25:49,088

something onto the canvas.

477

00:25:49,088 --> 00:25:49,898

I love that.

478

00:25:50,188 --> 00:25:51,698

And John knows this as well.

479

00:25:51,718 --> 00:25:56,258

I cannot, I despise doing most

of the administrative work.

480

00:25:56,448 --> 00:26:00,138

For y'all that are like me, I was

thinking my next question to John

481

00:26:00,138 --> 00:26:03,650

was going to be okay, so what if, I

don't really want to do all of that.

482

00:26:03,840 --> 00:26:06,020

What if I really am that busy?

483

00:26:06,040 --> 00:26:08,080

Let's forget that, we

like it, we dislike it.

484

00:26:08,110 --> 00:26:09,580

Let's take that out of the equation.

485

00:26:09,820 --> 00:26:13,680

But what if it's something you

really wanna add on to your, to your

486

00:26:13,680 --> 00:26:18,470

business, to your repertoire here and

in your coaching practice, but you

487

00:26:18,470 --> 00:26:20,420

really don't have the time, right?

488

00:26:20,420 --> 00:26:21,770

You really don't have the time.

489

00:26:21,770 --> 00:26:26,250

Obviously, he answered my question in

advance of me asking it, good to know,

490

00:26:26,265 --> 00:26:30,675

John: Look this has come up a few times

I think and probably we're I don't think

491

00:26:30,785 --> 00:26:33,735

we've already done this, but probably we

will have to have an episode About books

492

00:26:33,925 --> 00:26:37,045

writing a book as a coach as well because

I think that's going to be important.

493

00:26:37,145 --> 00:26:41,705

Because it's along the same track

These are higher level things You

494

00:26:42,170 --> 00:26:45,570

That you perhaps don't want to start

off with if you're just getting your

495

00:26:45,600 --> 00:26:47,130

coaching practice off the ground.

496

00:26:47,630 --> 00:26:50,730

I still say being a guest on

podcast is not super high level.

497

00:26:50,740 --> 00:26:52,570

You might want to start

that sooner than later.

498

00:26:52,950 --> 00:26:56,410

There's still a degree of

planning and reach out and

499

00:26:56,820 --> 00:26:58,390

Things that have to go into that.

500

00:26:59,140 --> 00:27:03,950

I wouldn't just go and do it ad hoc and

everything on the fly, I would put some

501

00:27:04,010 --> 00:27:09,480

intentionality and and thought into it as

you go through, but for having your own

502

00:27:09,480 --> 00:27:12,900

show, that's a different kettle of fish

and it is a slightly higher level thing

503

00:27:13,050 --> 00:27:14,550

that, you start in your coaching practice.

504

00:27:14,550 --> 00:27:18,215

You don't need to have a book

to start your coaching practice.

505

00:27:18,215 --> 00:27:21,445

In fact, it might be better that

you don't and that you're coaching

506

00:27:21,445 --> 00:27:23,575

people in the thing that you

want to write the book about.

507

00:27:23,895 --> 00:27:27,445

And you can use some of that experience

and even case studies to write your book.

508

00:27:27,515 --> 00:27:30,915

That's probably going to

help you here as well.

509

00:27:31,415 --> 00:27:34,215

If you're at a point where your business

is doing okay And you want to add this

510

00:27:34,215 --> 00:27:37,015

into as you say a vertical into your

business part of your professional

511

00:27:37,035 --> 00:27:43,045

ecosystem You probably do have a budget

available to yourself to be able to

512

00:27:43,045 --> 00:27:49,105

delegate out the stuff that is going to

be time consuming that you can Pretty

513

00:27:49,105 --> 00:27:52,185

much now keep an overview on what you

want to be talking about and things

514

00:27:52,185 --> 00:27:56,115

but pretty much just show up Do the

show and have someone else take care

515

00:27:56,115 --> 00:28:00,365

of the editing the clip creation the

marketing and all those kinds of things

516

00:28:01,275 --> 00:28:01,765

Angie: Yeah.

517

00:28:01,795 --> 00:28:03,245

That was a lot of great information.

518

00:28:03,285 --> 00:28:04,645

Obviously folks, right?

519

00:28:04,645 --> 00:28:05,885

There's so much more.

520

00:28:06,145 --> 00:28:10,265

We're just, scratching the

surface here on the idea, right?

521

00:28:10,385 --> 00:28:14,835

How to do it, where to do it, when to

do it is all a much bigger picture.

522

00:28:15,135 --> 00:28:21,035

So certainly, if you're interested in

that call John, you don't want my help on

523

00:28:21,035 --> 00:28:25,725

this because I wouldn't even say expertise

because I'm being really transparent.

524

00:28:25,725 --> 00:28:28,485

It's not something I've ever

really done, but I'm interested.

525

00:28:28,505 --> 00:28:33,100

I'm at that point in my career, and

I'm at that point where I, I have so

526

00:28:33,100 --> 00:28:36,730

much, so many things that I've done

and talked about and experiences and

527

00:28:36,730 --> 00:28:40,830

themes that's what I do in my coaching

practice now and my speaking business.

528

00:28:40,900 --> 00:28:42,580

So talk to John.

529

00:28:42,790 --> 00:28:43,350

Don't talk to

530

00:28:43,525 --> 00:28:48,225

John: I do coach people in being an

impactful podcast guest to be able to

531

00:28:48,225 --> 00:28:49,775

make the most out of those experiences.

532

00:28:49,775 --> 00:28:54,195

And I do coach people in the

podcast creation process for

533

00:28:54,215 --> 00:28:58,505

business, doing it for a business,

not just doing this stuff for fun.

534

00:28:58,785 --> 00:28:59,755

And I'm happy to do that.

535

00:28:59,755 --> 00:29:01,775

It's something that I've been

in podcasting a long time.

536

00:29:01,775 --> 00:29:03,735

I've worked with podcasting

companies as well.

537

00:29:04,055 --> 00:29:06,785

So I do know what I'm doing and I do

know what I'm talking about with this

538

00:29:06,785 --> 00:29:12,405

particular area and he does so yeah

I'm happy for anyone to come to me with

539

00:29:12,405 --> 00:29:14,705

this but here's what I'll say as well

540

00:29:17,415 --> 00:29:23,495

people tend to focus if they start a

podcast they tend to focus on the amount

541

00:29:23,495 --> 00:29:25,225

of downloads or listens that they get.

542

00:29:26,015 --> 00:29:31,755

And when you first put out a show I would

say this unless you are Already well

543

00:29:31,755 --> 00:29:39,735

known and you have a huge following Hardly

anyone if anyone other than Mom, and your

544

00:29:39,735 --> 00:29:46,075

partner is going to listen to your show so

don't put it out thinking that everyone's

545

00:29:46,085 --> 00:29:49,715

going to suddenly find you and you're

going to be You know thrust into the

546

00:29:49,715 --> 00:29:51,825

limelighter and be an overnight success.

547

00:29:51,825 --> 00:29:56,145

That doesn't happen So don't, I know

some people who have been put off by

548

00:29:56,145 --> 00:29:59,365

doing this by the thought that they

might suddenly become podcast famous.

549

00:30:00,645 --> 00:30:04,495

There isn't anyone who's podcast

famous who wasn't already famous

550

00:30:04,595 --> 00:30:05,825

before they started podcasting.

551

00:30:06,325 --> 00:30:09,655

So I really wouldn't concern

yourself too much with that.

552

00:30:10,245 --> 00:30:14,945

But what it can do for you is give

you some great business positioning.

553

00:30:15,355 --> 00:30:20,235

To have a show it gives you an opportunity

to especially with interviews to be able

554

00:30:20,235 --> 00:30:25,505

to connect with people In and bring them

into your network Particularly people

555

00:30:25,505 --> 00:30:29,985

who I would never otherwise have reached

out to and connected with I will ask

556

00:30:29,985 --> 00:30:31,515

them to come and be on my show now.

557

00:30:31,945 --> 00:30:36,565

Sometimes they'll say no, but

sometimes they say yes And I

558

00:30:36,565 --> 00:30:38,805

think I mentioned earlier, it was

never really about the guests.

559

00:30:38,805 --> 00:30:43,115

This was about the topics anyway It could

be good for you, for your network, and

560

00:30:43,285 --> 00:30:46,975

good for your show to be able to show

that you have these people in your network

561

00:30:46,975 --> 00:30:48,155

and that they're connected with you.

562

00:30:48,635 --> 00:30:54,705

It increases your credibility, so even

if you only had, I don't know, 100

563

00:30:54,735 --> 00:30:59,825

listeners to your show over several

months of doing it that would still be

564

00:30:59,825 --> 00:31:02,535

valuable for you as a business person.

565

00:31:03,640 --> 00:31:04,090

Angie: Yeah,

566

00:31:04,490 --> 00:31:07,480

John: they're probably people who

like your topic and like your area and

567

00:31:07,480 --> 00:31:11,600

want to know more about You become the

trusted voice to them So yeah, if you

568

00:31:11,600 --> 00:31:14,700

just focused on downloads and thinking

and wanting to be successful right

569

00:31:14,700 --> 00:31:16,060

from the get go It doesn't happen.

570

00:31:16,060 --> 00:31:19,170

It doesn't even happen with youtube that's

one of the reasons why most people who

571

00:31:19,170 --> 00:31:23,800

start podcasts don't ever get past the

fifth sixth seventh episode they get what

572

00:31:23,800 --> 00:31:28,475

we call pod fade because no one's really

listening and tuning in unless they've

573

00:31:28,475 --> 00:31:32,775

done a really good job of marketing

their show before it even starts.

574

00:31:33,295 --> 00:31:33,795

So yeah,

575

00:31:34,330 --> 00:31:35,490

Angie: Makes sense, right?

576

00:31:35,905 --> 00:31:38,835

John: unless you really know what

you're doing, it's going to take a

577

00:31:38,835 --> 00:31:40,835

long time to build up listeners, but

578

00:31:41,470 --> 00:31:41,750

Angie: I

579

00:31:41,875 --> 00:31:43,195

John: you can, in the meantime,

580

00:31:44,120 --> 00:31:44,680

Angie: Sorry.

581

00:31:45,315 --> 00:31:48,725

John: you can, in the meantime, be

focusing on building up your audience,

582

00:31:48,805 --> 00:31:52,105

figuring out your content, getting

the style of your show, right?

583

00:31:52,105 --> 00:31:54,735

There's so many things

that are gonna help you.

584

00:31:55,155 --> 00:32:00,995

develop into having an excellent show, but

there is no overnight success with this.

585

00:32:01,045 --> 00:32:06,425

And it's not going to be a massive funnel

for your business right away, unless you

586

00:32:06,425 --> 00:32:11,905

are already, now, if you are, Tony Robbins

starting a podcast or Mel Robbins, who has

587

00:32:11,905 --> 00:32:15,735

done podcasts, I don't know about Tony, I

guess Tony probably has, but if you're a

588

00:32:15,735 --> 00:32:20,615

well known And you start a podcast, your

whole network is going to know about it.

589

00:32:20,615 --> 00:32:24,325

You're going to have hundreds,

thousands more people tuning into it.

590

00:32:24,615 --> 00:32:27,275

Brendon Burchard, I've been

listening to his podcast.

591

00:32:27,275 --> 00:32:30,088

It's who the, when you know who these

people are, you're likely to find them

592

00:32:30,458 --> 00:32:32,518

and check them out and listen to the show.

593

00:32:32,578 --> 00:32:34,918

But if you're not known

in that kind of level,

594

00:32:35,218 --> 00:32:36,658

Angie: Let me go back to this though.

595

00:32:37,218 --> 00:32:41,838

Let me let's end the our our

session today with this question.

596

00:32:41,848 --> 00:32:44,178

Go back to the beginning, right?

597

00:32:44,228 --> 00:32:46,848

Which is, Hey, everybody,

if you've never done one.

598

00:32:47,513 --> 00:32:53,213

Then best bet is to at least get some

practice and go and get onto podcasts.

599

00:32:53,413 --> 00:32:54,663

So here's my question to you.

600

00:32:54,673 --> 00:32:57,893

If I'm listening right now, I'm like, how?

601

00:32:57,983 --> 00:32:59,473

I can Google it, but I don't want to.

602

00:32:59,473 --> 00:33:04,373

I'm asking John, what are like, one or

two ways that you would say to somebody,

603

00:33:04,403 --> 00:33:07,423

cut through the red tape, don't go

to Google and jump into that rabbit

604

00:33:07,423 --> 00:33:09,143

hole and advertisements and things.

605

00:33:09,353 --> 00:33:13,213

Where would you go if you had never

podcasted before, but you have an

606

00:33:13,213 --> 00:33:14,923

established business of some kind?

607

00:33:15,023 --> 00:33:15,443

Okay.

608

00:33:15,443 --> 00:33:15,753

Okay.

609

00:33:15,973 --> 00:33:18,173

And you want to be a guest.

610

00:33:18,353 --> 00:33:19,153

Where would you go?

611

00:33:19,153 --> 00:33:20,923

What would you advise our listeners to do?

612

00:33:21,858 --> 00:33:26,168

John: there are some really easy free

things that you can do, especially just

613

00:33:26,168 --> 00:33:30,248

to get a bit of experience and practice

under your belt before you start getting

614

00:33:30,468 --> 00:33:33,368

super focused with your podcast guesting.

615

00:33:33,368 --> 00:33:37,358

So I'd say maybe start off with checking

out some of the podcast guest host

616

00:33:38,178 --> 00:33:41,378

Facebook groups that are free to join.

617

00:33:41,893 --> 00:33:45,983

And you will find there's always people

there looking for podcast guests.

618

00:33:46,033 --> 00:33:48,523

Some of them may have shows that are

relevant to you or maybe not, but

619

00:33:48,523 --> 00:33:52,243

you might be open to having you as a

guest may not be particularly relevant

620

00:33:52,275 --> 00:33:55,093

professionally for you either, but

could give you some good experience.

621

00:33:55,673 --> 00:33:58,573

There are sites like matchmaker.

622

00:33:58,873 --> 00:34:02,073

fm, which is free to use, which I

think is still free to use anyway.

623

00:34:02,403 --> 00:34:05,393

Although I'm sure they do have a

premium version where you can go

624

00:34:05,393 --> 00:34:07,923

and set up a guest profile and.

625

00:34:08,753 --> 00:34:13,463

Approach different shows that are on

that network to be a guest on there.

626

00:34:13,743 --> 00:34:19,493

I use a service called pod match And that

is a paid service i'm on there as a guest

627

00:34:19,643 --> 00:34:23,193

and as a host And so that's a good place.

628

00:34:23,243 --> 00:34:26,922

I've had so many amazing

guests through that service I

629

00:34:26,922 --> 00:34:28,853

would say to make that work.

630

00:34:28,893 --> 00:34:33,993

You do need to have something value and

be somewhat niched as well Otherwise,

631

00:34:33,993 --> 00:34:37,438

I wouldn't Probably wouldn't bother

paying for that service If you're too

632

00:34:37,438 --> 00:34:41,217

generalist, you're not going to get a very

good acceptance rate There's a service

633

00:34:41,217 --> 00:34:46,358

called interview valet as well like the

valets who pick up your cars that can be

634

00:34:46,358 --> 00:34:51,458

a great one to go and again paid services

and You still want to be pretty niche

635

00:34:51,458 --> 00:34:55,358

you probably do for that one because

it is quite expensive one You probably

636

00:34:55,358 --> 00:34:58,248

do want to make sure you have your book

you have your course you want to be at

637

00:34:58,248 --> 00:35:02,748

least somewhat known You Before you're

putting that kind of investment into your

638

00:35:02,768 --> 00:35:07,338

PR So those would be some of the places

that I would probably get started for

639

00:35:07,348 --> 00:35:10,798

being a guest But yeah facebook groups I

think even on linkedin and other places

640

00:35:10,808 --> 00:35:15,688

you'll find Places where there are

groups of people who are podcast hosts

641

00:35:15,688 --> 00:35:17,118

who are looking for guests to interview

642

00:35:17,988 --> 00:35:18,328

Angie: Yeah.

643

00:35:18,338 --> 00:35:19,458

So there's the keyword there.

644

00:35:19,468 --> 00:35:20,068

Hosts.

645

00:35:20,128 --> 00:35:21,468

Look for the hosts, right?

646

00:35:21,508 --> 00:35:22,478

It's pretty simple.

647

00:35:22,488 --> 00:35:24,078

So that's awesome.

648

00:35:24,338 --> 00:35:26,208

John was a plethora.

649

00:35:26,208 --> 00:35:27,768

I feel like I'm interviewing him today.

650

00:35:27,988 --> 00:35:29,838

But listen, but I own that and I love it,

651

00:35:29,878 --> 00:35:32,828

John: that was one one of the reasons

Yeah, one of the reasons we ended up

652

00:35:32,828 --> 00:35:35,558

having this conversation is because

I've been giving you a bit of coaching

653

00:35:35,558 --> 00:35:39,528

on your On your own thoughts or

ideas about podcasts We thought great

654

00:35:39,528 --> 00:35:42,588

this would be a good thing to bring

to our listener as well who may be

655

00:35:42,878 --> 00:35:46,348

Having some of similar thoughts and

wondering how I can use podcasting

656

00:35:47,438 --> 00:35:51,138

To benefit myself professionally and

where to get started with all that.

657

00:35:51,138 --> 00:35:52,368

So yeah, definitely a valuable

658

00:35:52,668 --> 00:35:52,968

Angie: Yeah.

659

00:35:53,783 --> 00:35:57,403

Listen, I think though too, and this

is, not to make it about me, why?

660

00:35:57,453 --> 00:36:00,173

Because something you said while you

were giving our listeners like the

661

00:36:00,173 --> 00:36:04,053

list of, Hey, here's a couple of places

you can take a look and start doing

662

00:36:04,053 --> 00:36:09,433

some research on being a, you being a

guest is because I have a super niche

663

00:36:09,433 --> 00:36:11,583

topic that I'm focusing on right now.

664

00:36:11,943 --> 00:36:14,033

I've actually begun the trademark on it.

665

00:36:14,033 --> 00:36:16,370

I told you that, and so it's

a pretty big deal to me.

666

00:36:16,370 --> 00:36:19,480

It's like my current mission,

if you will, And it really makes

667

00:36:19,480 --> 00:36:21,420

a lot of sense in this space.

668

00:36:21,630 --> 00:36:25,320

It's I don't want to just be on somebody's

podcast because I'm a coach and a speaker.

669

00:36:25,610 --> 00:36:26,410

That's not it.

670

00:36:26,780 --> 00:36:31,120

I want to be now, I want to be on

somebody's podcast or have my own podcast

671

00:36:31,150 --> 00:36:33,705

because There's a specific mission here.

672

00:36:33,715 --> 00:36:34,595

It's very niche.

673

00:36:34,595 --> 00:36:36,645

It's very it's very deep.

674

00:36:36,645 --> 00:36:39,225

And so that's a good way to follow it.

675

00:36:39,225 --> 00:36:42,135

Don't, if you're going to get on and be

a coach, you have to really think about

676

00:36:42,145 --> 00:36:43,435

what am I going to be talking about?

677

00:36:43,745 --> 00:36:45,525

Nobody wants to just hear

the sound of my voice.

678

00:36:45,535 --> 00:36:46,345

So what is it?

679

00:36:46,345 --> 00:36:48,505

And that's the benefit of the niche.

680

00:36:48,725 --> 00:36:53,325

I think in the podcasting space, just

like we talked about in the very beginning

681

00:36:53,325 --> 00:36:56,245

of our podcast on the coaching, right?

682

00:36:56,485 --> 00:36:56,835

That.

683

00:36:57,440 --> 00:36:59,020

Yeah, you want to be a generalist.

684

00:36:59,040 --> 00:37:00,000

That's fine.

685

00:37:00,010 --> 00:37:03,750

But to be somebody that focuses

in a specific area, especially

686

00:37:03,760 --> 00:37:05,988

nowadays is more ideal.

687

00:37:06,120 --> 00:37:10,820

It's just better business because why

coaching business has gone up, it's

688

00:37:10,820 --> 00:37:15,380

turned in terms of the amount of coaches

in the industry, 500 percent in the

689

00:37:15,380 --> 00:37:16,940

five years in the last five years.

690

00:37:16,940 --> 00:37:18,160

That's a huge number folks.

691

00:37:18,210 --> 00:37:21,280

Ways you can differentiate yourself

are great, but you don't want to be

692

00:37:21,280 --> 00:37:24,240

all over the place and be all willy

nilly about what you're talking about.

693

00:37:24,300 --> 00:37:26,870

And I'm coaching here, but

I'm talking about this.

694

00:37:26,870 --> 00:37:27,570

What are we doing

695

00:37:28,215 --> 00:37:31,855

John: I think if what we've already

talked about doesn't entice you to be a

696

00:37:31,855 --> 00:37:35,595

podcast guest this just might, because

most of us with coaching businesses are

697

00:37:35,615 --> 00:37:41,145

creating a lot of content to go online

and often we're trying to put it on all

698

00:37:41,145 --> 00:37:42,755

the platforms and get stuff out there.

699

00:37:43,115 --> 00:37:46,465

This is a great way to have

other people promoting you.

700

00:37:46,955 --> 00:37:50,045

Giving you content for free

that you can repurpose it.

701

00:37:50,045 --> 00:37:55,335

You can share their clips They're gonna do

the work for you for promoting you which

702

00:37:55,335 --> 00:38:01,115

is why it's so important to be Engaging

entertaining interesting warm all the good

703

00:38:01,115 --> 00:38:06,485

things as a podcast guest That will get

you noticed and how people want to listen

704

00:38:06,485 --> 00:38:08,995

to you and encourage this The host to go.

705

00:38:09,445 --> 00:38:10,555

This is a really good episode.

706

00:38:10,555 --> 00:38:14,215

Let's make sure we promote the heck

out of it That's going to help you

707

00:38:14,325 --> 00:38:17,065

and help them everybody wins and so

708

00:38:17,445 --> 00:38:17,765

Angie: Yeah,

709

00:38:18,485 --> 00:38:20,845

John: If that's something that appeals

to you and think oh that could make

710

00:38:20,845 --> 00:38:25,855

my content creation so much easier

And get me in front of far more people

711

00:38:26,565 --> 00:38:27,905

then it's it's a bit of a no brainer

712

00:38:28,965 --> 00:38:29,705

Angie: I agree.

713

00:38:30,305 --> 00:38:31,175

This was awesome.

714

00:38:31,535 --> 00:38:32,595

John is great.

715

00:38:32,645 --> 00:38:33,665

I am bowing.

716

00:38:33,695 --> 00:38:33,775

Woohoo!

717

00:38:34,835 --> 00:38:35,045

Good

718

00:38:35,310 --> 00:38:35,790

John: It's fun.

719

00:38:35,790 --> 00:38:37,080

It's one of my favorite topics.

720

00:38:37,380 --> 00:38:37,590

Angie: Would

721

00:38:37,935 --> 00:38:41,465

John: and spoken and taught, trained,

spoken on this a bunch of times.

722

00:38:41,475 --> 00:38:45,605

So I'm I'm glad that I hopefully have

kept it somewhat reined in today.

723

00:38:45,605 --> 00:38:49,175

Although I'm sure unusually I've

been speaking more than Angie today.

724

00:38:49,475 --> 00:38:50,235

Angie: Not even right.

725

00:38:53,260 --> 00:38:54,050

John: It's been fun.

726

00:38:54,090 --> 00:38:57,610

Look, if you want to leave us a message,

if you've got questions about podcasts for

727

00:38:57,610 --> 00:39:01,710

coaches, or we spoke about speaking, we're

going to come on to other topics as well.

728

00:39:01,710 --> 00:39:04,210

Of course you can reach out to

us, leave us a voice message.

729

00:39:04,230 --> 00:39:05,690

You can go to www.

730

00:39:05,740 --> 00:39:06,080

speakpipe.

731

00:39:07,510 --> 00:39:08,470

com forward slash.

732

00:39:08,685 --> 00:39:11,525

The coaching clinic podcast

and leave us a voicemail.

733

00:39:11,745 --> 00:39:13,795

It's free to do so please do.

734

00:39:13,795 --> 00:39:14,885

We'd love to hear from you.

735

00:39:15,205 --> 00:39:18,355

And if you want to get in touch with

us, if you have questions about anything

736

00:39:18,355 --> 00:39:21,775

we've talked about, or you think you might

even want to work with one of us, then

737

00:39:21,785 --> 00:39:23,355

reach out to us, find us on LinkedIn.

738

00:39:23,365 --> 00:39:25,075

We'll put some links in

the show notes for you.

739

00:39:25,095 --> 00:39:27,525

You can come and reach out

to us, connect with us.

740

00:39:27,525 --> 00:39:31,475

We'd love to say just, if you just want

to say hi, come and say hi, and let

741

00:39:31,475 --> 00:39:32,265

us know what you think of the show.

742

00:39:32,829 --> 00:39:35,439

if you haven't already followed make

sure you're following the show so you

743

00:39:35,439 --> 00:39:39,379

get the episodes when they come out

and please do think about leaving us a

744

00:39:39,379 --> 00:39:45,339

review on whether it's Apple podcasts

or Spotify leave us hopefully five stars

745

00:39:45,379 --> 00:39:49,249

and a review tell us what you like about

the show and it helps us to helps other

746

00:39:49,249 --> 00:39:53,529

people to know that this is a good show

to check out but that's enough from us

747

00:39:53,739 --> 00:39:56,589

but we'll look forward to seeing you

on another episode very soon take care

748

00:39:56,809 --> 00:39:57,699

Angie: Bye for now.