Today, Isabelle Braeutigam from Custom Built reveals how the remodeling and design company implemented a game-changing approach that has led them to incredible growth despite having to navigate the challenges of the construction market during and post-COVID.

By creating localized content, leveraging subject matter expert insights, and prioritizing trust through educational resources, Isabelle's team has seen a consistent flow of leads and a marked increase in customer engagement. But building trust goes beyond just answering questions; it's about adopting a sales-first mentality powered by authentic marketing.

Dive into this tactic and more on the latest episode of Trustbuilders!

03:53 Construction marketing shifts from self-promotion to connection.

06:17 Michigan housing market challenges lead to remodeling.

10:43 Sales-first approach, marketing assets back it up.

13:42 Passionate, down-to-earth videographer rebuilds trust, shows results.

16:59 Marketing content focuses on attracting potential clients.

21:26 Sales success attributed to marketing changes and consistency.

24:13 Content manager creates localized, weather-specific content.

27:14 Content manager Joey uses AI for writing and editing, maintaining brand voice.

32:43 Recommend reading "They Ask, You Answer" and coaching.