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048: The Go-Giver Way to Success with Bob Burg
Episode 4828th October 2020 • Sell Without Selling • Stacey O'Byrne
00:00:00 00:31:10

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Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 975,000 copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 29 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.

On this Episode:

  • Hear Bob tell why he was inspired to write The Go-Giver, and how it evolved from how-to to parable form.
  • Bob and Stacey discuss networking and referrals and the trust that comes with that.
  • Bob shares his Go-Giver philosophy for networking.
  • Hear Stacey and Bob talk about adding value first to others and the difference between networking and "netselling".
  • Bob explains several of his top networking tips with Stacey.

Key Takeaways:

  • Study and understand business then view them in the light of your strengths and weaknesses.
  • Focus on others and meeting their need to help them succeed.
  • Ask “feel-good” questions when first meeting and establishing a relationship with someone. 

Tweetable Quote:

“When you surround yourself with a network of people that connect to people that have a need, want, and desire for your product, service, and solution what happens is that edification becomes instantaneous and the know, like, and trust gets passed to them.” - Stacey 

Bob Burg:

Connect with and find out more about Bob at his website: www.Burg.com 

Resources:

Instagram: @pivotpointadvantage

Schedule a 15 minute call with Stacey: http://pivotpointadvantage.com/talktostacey

If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess 

Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling  

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