The ZMOT is important for marketers because it helps them understand where and when customers are making purchasing decisions—and what questions they might have about products before they make a purchase.
It’s similar to the "moment of truth," which refers to when customers are deciding whether to stay with their current brand or switch to another one. 📌
Are you ready to master the Zero Moment of Truth?
Learn more about What is Zero Moment of Truth Marketing with me here: https://ttl-with-atiba.captivate.fm/episode/what-is-zero-moment-of-truth-marketing