In this episode, we discuss the complexities and advantages of integrating AI into your business. Sharing personal and practical examples, Tara emphasizes AI as a tool for enhancing creativity and efficiency rather than a means for replacing your expertise - exploring how AI can streamline your online business processes, improve messaging, and save time.
The episode offers practical examples of using AI for tasks such as transcript organization, social media content creation, data analysis, and scalability, while advocating for a balanced approach that leverages AI without forsaking personal expertise.
00:00 Introduction and Episode Overview
00:24 The Challenges (and opportunities) with AI in Education: A Personal Story
05:25 Using AI for Business Efficiency
06:32 AI for Social Media and Content Creation
10:02 AI as a Tool, Not a Replacement
10:59 Practical AI Applications and Conclusion
Most expert business owners hit a ceiling that has nothing to do with their expertise.
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And every strategy they've tried; adding new offers, more marketing, a bigger team adds complexity without changing the results.
That's a structural problem.
And this podcast is about the specific model that solves it.
I'm Tara Bryan, creator of the Infinite Scale Method™ and host of The Scalable Expert.
Each week I break down exactly how established expert business owners package their methodology, build a Signature Pathway, and create a business that scales without them in every session.
No hustle culture. No generic growth advice. Just the structural work that separates an expert business that's dependent on you from one that runs because of you.
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[00:00:20] What, what is it? What is it and what place does it have in business? So interestingly enough, I was having a conversation the other day with my father and I have two teenage daughters and obviously AI in education is a hot topic and I was He was sort of bringing up the point of, you know, AI in schools and, you know, kids using it to cheat on papers and different things.
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[00:01:07] I use it as something to help me clarify and organize my message and other messages that we're using throughout the business. So I'm going to tackle both of those and share a little bit about this conversation because I think it was really valuable And a lot of times people come into an AI conversation and they're like, it's taking over the world and it's something that people are using for evil and all of the things.
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[00:01:54] First of all, let me just go back to the conversation I was having with my daughter. One of the things about her writing style is she is an artist. Excellent analytical mind. She is, you know, science and math focused. And so her writing tends to be a little bit more analytical in nature. So when she's writing something that requires a story or sort of an emotional component, it's harder for her to write those because it's just her brain doesn't naturally write that way.
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[00:02:51] And and not to copy them, but to use it to, to, to, to be able to craft a different type of writing that she wouldn't naturally be doing. And so she's able to go in, look at examples, and then use that to take the writing style and apply it to her own style. And so that was a first interesting conversation because she's like, well, you know, somebody in my grade.
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[00:03:48] Craft something that is more understandable for other people. So, that was my example of how she could use it to really enhance what she's already doing. So, it's, to me, it's similar to going and looking at a bunch of books with examples in them, right? You're just using a tool that's you're able to customize what you're asking for.
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[00:04:40] And so for me, like one of the biggest things is. And maybe this is a bigger conversation, but really going to like, what are the critical thinking skills that you need to be able to decipher whether or not what you're reading in AI or what you're creating in AI is actually something that you know, is, is legit.
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[00:05:28] And so for me, the, the key reasons to use it is efficiency and time saving, right? So let me give you an example. So we have a, well, I could take this podcast, for example, we have transcripts for the podcast that we publish and and then all of our coaching calls, we have transcripts that we publish and in the past we'd have to go through and like, Make it readable, right?
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[00:06:14] Ads, action items, different things like that. And within a very, very short period of time, we have a document that we can now use and leverage that is way more usable than we were doing before and didn't, doesn't require any actual manual labor in terms of creating that. So that's a great example of how you can add efficiency and time saving into your business using AI.
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[00:07:06] So to me, efficiency and time saving is a huge component of why you would use AI. It also helps you look at things from a more of a data driven approach where you can get some additional analytics or or analysis of what you're doing. by putting it into ChatGPT and having the computer kind of calculate that for you.
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[00:07:59] Because as you know, like the closer you get to something, the more you're an expert at something, the harder it is to remember what it's like when you're not an expert and trying to communicate from that perspective. So for us, AI has been a game changer for that. Because you can put in a profile of your ideal customer and then prompt AI to create things messaging and whatnot based on that ideal avatar in their own words.
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[00:08:52] I'm just using it as a tool that helps me articulate when I'm out here with you in the podcast or when I'm out speaking or helping customers in all of the different products and programs that we have. to be more clear and concise in how I am speaking about the problem that we're solving and how we solve the problem.
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[00:09:56] That, to me, has saved me hours of time, but it's not like, hey, go out there and write this random blog article about this. I'm not doing it that way. I'm, I'm taking my own thoughts and, and using AI to organize them so I can Get my message out there in a broader way. So again, I think there's so much great potential with AI.
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[00:10:44] It's the same concept, is that no, the calculator is a tool that helps you to compute numbers faster. And more efficiently, but it doesn't take away the thinking that you need foundationally to understand how to do math problems. And so to me, AI is that same type of tool. And so when we can embrace it to help us do things and and use it to enhance what we're doing, That's when it becomes a powerful tool.
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[00:11:53] So you have all of the images that, that are behind that, that saves hours and hours of time. And and so again, it's such a great tool to use to increase your productivity. to add more consistency and organization to what you are talking about and it provides you a a path to be able to quickly take all of your intellectual capital and make it into something that's valuable so that other people can consume it and see it and understand it.
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[00:12:56] Because at the end of the day, You could produce a bunch of stuff, but it's not actually going to be valuable. You're not going to be able to support somebody in the obstacles and hurdles they're going through. Hold them accountable. Provide them with your insights and expertise on how to solve that problem because you've just grabbed it from something else and it's not actually yours.
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[00:13:41] All right, until next time, I will talk to you soon.
