This week Sarah invites the wonderful Laura Hampton on the show. Laura is the Head of Digital PR at Impression Digital Marketing Agency.
Laura is all about celebrating creative campaigns, impactful strategies and bloody great work (her words). Oh, and in her spare time she enjoys jumping out of planes.
This week’s topic is all about tying digital PR more closely with SEO. We cover everything from what is digital PR, why digital PR & SEO are treated as separate methods of marketing and why it's important to bring them together.
We also chat about what obstacles get in the way and Laura shares examples of successful campaigns she’s worked on, and much more.
The episode starts with Sarah getting to know Laura personally and as a digital marketer - we also find out why giraffes are tall. The episode ends with a feature and there is a tenuous link this week! We know you love them. Enjoy!